Betsey Johnson burst onto the fashion scene in the 60's and her trademark style is still hot today. Known for over-the-top exuberance, her design sensibility is as relevant today as it was decades ago. Betsey Johnson was part of the modern fashion explosion of the 60's, working as top designer for Paraphernalia, the London boutique that introduced some of the decade's hottest designers including Paco Rabanne and Mary Quant. Firmly entrenched in the "youthquake," Johnson won numerous awards, including the prestigious Coty Award.
After decades of successfully designing for other labels, Betsey Johnson formed her own label in 1978. Following the launch of many retail stores, the label became international in 1998. By 2003, Betsey Johnson's creative vision had come to include lingerie and handbags. Today, the Betsey Johnson line includes footwear, belts, jewelry, fragrance, swimwear and more. It is now a real lifestyle brand.
If there's one thing to be sure of with Betsey Johnson lingerie, it's that everything you select will be fun, fresh and flirty. Styles and designs have a youthful sensibility and are always at the forefront of trends. The brand offers bras, panties, robes, pajamas, babydolls, chemises and slips. Women love how they feel and look in the garments, saying pieces are sexy and look great on. Bras win high marks for shaping and fit as well as style. Customers tells us they love knowing that, under their clothing, they're wearing something alluring and sexy.
Betsey Johnson Intimates includes bras, panties and sleepwear -- all in lively colors and prints and with the perfect fit and flow that Betsey Johnson is known for. Bra styles include balconette, plunge, bralettes, and demi cups, all in lively prints and colors. Stretch mesh bras win raves for their fit. Betsey Johnson panties, most of which mix-and-match with the bras, range in style from mesh low-rise to bikinis to boyshorts and thongs. The colors and fun embellishments bring a real wake-up call to your lingerie wardrobe.
Babydolls and chemises are great little after-hours pieces. You'll find sexy confections in chiffon or trimmed with lace. Look for some hot colors, too, like blackberry, violet, turquoise and florals in vibrant colors. Many come with a matching G-string. Slips are definitely not grandma's slips. The thin-ribbed lace trim slip is very popular. Made of a soft modal/cotton blend, it's lightweight and perfect for nightwear. Some slips are constructed with molded wireless cups for a great silhouette.
Betsey Johnson has contributed greatly to breast cancer awareness causes. As a breast cancer survivor herself, she has launched a special line of products each year for Breast Cancer Awareness Month, as well as running special events in New York City. In 2002, Betsey Johnson was inducted into the Fashion Walk of Fame and in 2009 she was honored with a Lifetime Achievement in Fashion Award by the National Arts Council. From the 60's to the present day, Betsey Johnson has remained and continues to grow as fashion's original 'wild child,' bringing fun and excitement to lingerie and more.