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Welcome to HerRoom, the world’s premier online lingerie authority.

I’m Tomima, HerRoom Founder and CEO. Since 1998, I’ve been taking the hassle out of lingerie shopping and providing great resources to help you find your best fit. Be sure to sign up for all my tips and deals, delivered right to your inbox!

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  • Spend $100 or more at HerRoom and receive a free lingerie bag. One per customer, while supplies last. Upon returns, $6 will be deducted from your refund if you choose to keep the lingerie bag.
  • Up to 70% off Swim Sale applies to select styles & colors. Prices as marked.
  • Extra 15% off Fantasie & Freya clearance swimwear applies to select styles & colors. See price savings in shopping bag.
  • 30% off Your Favorites applies to select styles & colors, excludes clearance. Prices as marked.
  • Up to 70% off Clearance applies to select styles & colors. Prices as marked.
  • Always free standard USA shipping on orders over $70.
  • Discount applies at checkout. Exclusions may apply.

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