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Welcome to HerRoom, the world’s premier online lingerie authority.

I’m Tomima, HerRoom Founder and CEO. Since 1998, I’ve been taking the hassle out of lingerie shopping and providing great resources to help you find your best fit. Be sure to sign up for all my tips and deals, delivered right to your inbox!

Power to the girls 25% Off


  • Freya & Fantasie Free Shipping & Returns applies to regular priced bra only.
  • 25% off Amoena & Anita Care Collection applies to select styles & colors, some exclusions apply. See price savings in shopping bag.
  • Free breast cancer awareness pin with a $45 Amoena purchase. One per customer, while supplies last.
  • Free compact mirror with a $60 Anita Care Collection purchase. One per customer, while supplies last.
  • 30% off Favorites applies to select styles & colors, excludes clearance. Price as marked.
  • Up to 70% off Clearance applies to select styles & colors. Prices as marked.
  • Spend $100 or more at HerRoom and receive a free lingerie bag. One per customer, while supplies last. Upon returns, $6 will be deducted from your refund if you choose to keep the lingerie bag.
  • Always free standard USA shipping on orders over $70.
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