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  1. Ashley Embroidered Underwire Full Cup BraAshley Embroidered Underwire Full Cup Bra
    Empreinte 07183
    Ashley Embroidered Underwire Full Cup Bra
    1 Review
    $187.00 $99.95
  2. Kate Underwire 3 Part Full Cup BraKate Underwire 3 Part Full Cup Bra
    Empreinte 07187
    Kate Underwire 3 Part Full Cup Bra
    2 Reviews
    $148.00 $124.95
  3. Aurore Seamless Full Cup BraAurore Seamless Full Cup Bra
    Empreinte 07196
    Aurore Seamless Full Cup Bra
    $191.50 $149.95
  4. Allure Seamless Full Cup BraAllure Seamless Full Cup Bra
    Empreinte 07205
    Allure Seamless Full Cup Bra
    $149.95 - $230.00
  5. Apolline Underwire Low Neck BraApolline Underwire Low Neck Bra
    Empreinte 08158
    Apolline Underwire Low Neck Bra
    2 Reviews
    $181.00 $119.95 - $139.95
  6. Jazz Underwire Low Necked BraJazz Underwire Low Necked Bra
    Empreinte 08189
    Jazz Underwire Low Necked Bra
    1 Review
    $155.50 $119.95
  7. Stella Underwire Low Necked BraStella Underwire Low Necked Bra
    Empreinte 08193
    Stella Underwire Low Necked Bra
    4 Reviews
    $183.00 $114.95
  8. Romy Underwired Low-Necked BraRomy Underwired Low-Necked Bra
    Empreinte 08212
    Romy Underwired Low-Necked Bra
    1 Review
    $139.95 - $177.00
  9. Thalia Underwired Low-Neck BraThalia Underwired Low-Neck Bra
    Empreinte 1856
    Thalia Underwired Low-Neck Bra
    4 Reviews
    $144.95 - $219.00
  10. High Impact Racerback Front Close Sports BraHigh Impact Racerback Front Close Sports Bra
    Enell 102
    High Impact Racerback Front Close Sports Bra
    6 Reviews
    $80.00 $62.95 - $64.00
  11. Give-N-Go Crossover Wireless Bralette 2.0Give-N-Go Crossover Wireless Bralette 2.0
    Ex Officio 3468
    Give-N-Go Crossover Wireless Bralette 2.0
    2 Reviews
    $15.95 - $26.00
  12. Madison Low Impact BraMadison Low Impact Bra
    Falke 38462
    Madison Low Impact Bra
    $56.95 $45.56
  13. Anne-Marie Side Support Underwire BraAnne-Marie Side Support Underwire Bra
    Fantasie fl0601
    Anne-Marie Side Support Underwire Bra
    1 Review
    $66.00 $39.95
  14. Anne-Marie Moulded T-Shirt Underwire BraAnne-Marie Moulded T-Shirt Underwire Bra
    Fantasie fl0608
    Anne-Marie Moulded T-Shirt Underwire Bra
    2 Reviews
    $69.00 $44.95
  15. Aurelia Underwire Side Support BraAurelia Underwire Side Support Bra
    Fantasie fl1001
    Aurelia Underwire Side Support Bra
    1 Review
    $80.00 $58.95 - $64.95
  16. Aurelia Underwire Balconnet BraAurelia Underwire Balconnet Bra
    Fantasie fl1007
    Aurelia Underwire Balconnet Bra
    1 Review
    $80.00 $58.95
  17. Reflect Underwire Side Support BraReflect Underwire Side Support Bra
    Fantasie fl1801
    Reflect Underwire Side Support Bra
    1 Review
    $51.50 - $64.00
  18. Aura Underwire Moulded Full Cup BraAura Underwire Moulded Full Cup Bra
    Fantasie fl2322
    Aura Underwire Moulded Full Cup Bra
    9 Reviews
    $60.00 $44.95
  19. Leona Underwire Spacer Full Cup BraLeona Underwire Spacer Full Cup Bra
    Fantasie fl2681
    Leona Underwire Spacer Full Cup Bra
    5 Reviews
    $78.00 $57.95
  20. Memoir Underwire Full Cup Side Support BraMemoir Underwire Full Cup Side Support Bra
    Fantasie fl3021
    Memoir Underwire Full Cup Side Support Bra
    6 Reviews
    $69.00 $51.95
  21. Olivia Underwire Side Support BraOlivia Underwire Side Support Bra
    Fantasie fl3182
    Olivia Underwire Side Support Bra
    3 Reviews
    $66.00 $49.95
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Bras Shop the Best Bras, Bra Styles & Brands | HerRoom Bras

At HerRoom, one of the best online bra stores, we believe that finding the best bra style and fit for your shape and size is vital to building the perfect lingerie wardrobe. That's why we carry hundreds of the most in-demand bra brands and styles on the market. Our mission is simple: We want to provide the most form-flattering and well-fitting bras for every woman, whether she's petite, average, large-breasted or plus size.

Whatever cup and band size you are, we have the best bras and brands for you. Whether you're looking for a strapless bra to wear under an evening gown or a contour bra to fit smoothly under T-shirts and sweaters, you'll find a variety of comfortable and flattering bras for all sizes, styles and shapes.

Start building your perfect lingerie wardrobe today by shopping for a range of bra styles, including underwire, T-shirt, strapless, bralette, push-up, sports bras, minimizer, nursing, open cup bras, camisole bras, and more. We also carry a large selection of plus size bras!

Need more information? Explore HerRoom's bra fit resources to get started. Don't forget to also check out our panty selection to complete your wardrobe.

What Are the Types of Bra Styles? Which Type of Bra Should I Wear? 
While there are many styles of bras, there are 8 core styles we believe every woman should own: strapless, T-shirt (or contour), demi cup, push-up, sports, seamed cup (or multi-part cup), wireless, and minimizer. Once you have the essential styles, consider purchasing other styles from the list below:

Bra cups with surgical-quality reusable adhesive on the inside of the cups. Great for backless styles and styles where no regular bra will work.

Unlined wireless bra worn for leisure and sleeping. Often doesn't have a closure, so is pulled on over your head.

With a more conical cup design, this style creates a classic pin-up silhouette.

Typically a longline strapless or convertible bra where the band can be cinched in by laces or multiple rows of hook & eye closures. Cups are usually demi style to show off upper breast tissue.


Demi cup or Balconette
Cups have shorter underwires, less upper breast coverage and wide-set straps.


Front closure
The closure is in the front between the cups instead of in the back.

Bra bands extend to the waist or lower.

Wardrobe solutions for tricky dress tops with low-backs, no straps, and lower cuts.


Designed to reduce breast projection and cup size.


Multi-part cup (seamed cup)
Cup design made up of two or more fabric pieces sewn together. The most supportive bra style available, with seaming to center breast tissue and give breasts a beautiful shape.

A low center panel to allow for plunging necklines and the appearance of more cleavage.

Cups with various pads to push breasts up and inward to optimize cleavage and bust size.

Also called T-back and sports back bras. Straps attach in the center of the back to keep them hidden under sleeveless and cut-away tops.

One of the sexier bra styles on the market, sheer bras are known for being revealing while also still providing support.

Underwire bra with a very small lower cup that doesn't cover the nipples.

Specially designed to minimize breast movement during exercise.

Bras without straps, often with removeable and convertible straps.

Molded, seamless cups with a layer of foam for shape and modesty.

Bras with underwires for breast support and definition.

Also referred to as “soft cup bras,” these are bras without underwires.


How Do I Find the Perfect Bra? 
Did you know that 80% of women are wearing the wrong size bra?

Finding the perfect bra for your style, size and shape starts with knowing your correct size. Using a bra size guide will allow you to fine-tune the exact right fit for you.

To measure yourself for a bra at home, follow the quick and easy steps on our DIY Bra Sizing page.

Use our Bra Size Calculator to determine your correct band and cup size.

Once you have the right cup size and band size as a base, you can use our Bra Fit Checklist to ensure you buy a bra that supports and shapes you perfectly.

What Are the Best Bras?
Finding the best bras starts with knowing what bra style you need. Every year, HerRoom provides a variety of guides, outlines and up-to-date information about the best bras in various style categories.


What Are the Best Bras for Support?
The best bras for support are multi-part cup bras. Also known as seamed cup bras or cut and sew bras, the multi-part cup bra’s cup design is made up of two or more fabric pieces sewn together. The seaming technology and the materials used work together to provide the perfect amount of support and shaping capabilities, making them the best bras for heavier breasts. 

Bra Shopping: Is It Better In-Store or Online?
Let’s face it – bra shopping is an inherently intimate experience. All women do it, and they have their own personal preferences about the when’s, the how’s, and the where’s to shop. They also tend to fall into one of two categories: they feel better shopping for their lingerie in a store or online.

Both have their advantages and disadvantages. Do you care about knowing exactly how things fit and feel more than how much variety is available to you at a given time? If so, you may prefer to shop in a store. Do you value convenience, privacy and having more of a variety to choose from? Then you probably prefer to shop online.

Today, there seems to be fewer and fewer physical lingerie stores. This phenomenon is happening for several reasons. Lingerie inventory is a heavy investment, so stores don’t usually have as many sizes and colors to choose from. The average bra comes in 24 sizes – so if a store wants to carry three colors of a bra, they’ll need 72 bras. That’s a lot of inventory to carry just one bra in your size and color. Also, if a customer goes to a store and they don’t have their size or preferred color, they’ll likely leave and go somewhere else before placing an order at the register.

In contrast, online bra stores can take an order for an item that wouldn’t normally be available in a store and fill that order immediately. This saves the customer and the retailer significant time and effort.

Understandably, people have their reservations about buying lingerie online. Let’s break down the most common three concerns women have and discuss how to overcome them.

1. You can’t try items on before buying them.

This is an obvious one. When shopping for clothes and lingerie in a store, we can get into a dressing room and try things on before we buy them. That said, most of us have purchased underwear before. We already have a favorite bra or panty, know what we’re looking for, and know what styles and features we like and what we don’t like.

For women who aren’t sure about their size or whether the bra they’re looking at online is true to size and fit, the best online lingerie stores now have customer reviews, specific sizing charts for each brand, and detailed fitter’s comments on each product page to help guide customers in the right direction. At HerRoom, we even have the Know Your Breasts™ Bra Finder to help you find the right bra for your size and shape, as well as the Universal Cup Sizing® System to help you find your universal cup size.

2. There’s no in-person customer service.

The absence of face-to-face customer service can seem like a huge loss when it comes to having a positive and successful shopping experience. Many of us feel better when there’s a professional there to help us make fit and style decisions instead of having to fend for ourselves online.

But online lingerie retailers have come a long way in providing easy-to-use resources to help you make educated purchase decisions from the comfort and convenience of your own home. Now, you can learn more about a piece of lingerie online than you normally could from a sales associate in a store. These features are like having a silent sales associate there to help you, but instead of having to wait in line or for an associate to finish helping other customers, you can get the information and assistance you need on demand – without having to sit through a sales pitch.

3. You have to wait to receive your purchase.

Having to wait for your purchase to be delivered can be frustrating – especially if you’re excited to receive your items, try them on and start wearing them. However, waiting a few extra days is worth it if you consider how much time you can save by shopping at home – not to mention the much larger selection offered by online retailers. Of course, if you’re in a time crunch and you need something same-day, it’s understandable that you would choose to go shopping in-store instead.

The good news is, online shopping for lingerie can be easy, enjoyable and educational.

Check out the helpful tools at HerRoom – all created for at-home shoppers – to help you choose the best fit, style and size for you at the Lingerie Expert Center.

You can also watch Expert Videos to learn about everything from how to measure yourself for a bra, how to find your perfect bra size, how to layer your undergarments, and more.

Find a better fit,