Maidenform

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Why Buy Maidenform Lingerie?  
Maidenform lingerie practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles.

Items 1-24 of 106

  1. Comfort Devotion Embellished Extra Coverage BraComfort Devotion Embellished Extra Coverage Bra
    Maidenform 09404
    Comfort Devotion Embellished Extra Coverage Bra
    Rating:
    98%
    51 Reviews
    $48.00 $21.99 - $31.95
  2. Control It Hi-Waist Thigh SlimmerControl It Hi-Waist Thigh Slimmer
    Maidenform 12622
    Control It Hi-Waist Thigh Slimmer
    Rating:
    72%
    5 Reviews
    $53.00 $34.45
  3. Flexees Unlined Cup Built-In Bra Body ShaperFlexees Unlined Cup Built-In Bra Body Shaper
    Maidenform 1456
    Flexees Unlined Cup Built-In Bra Body Shaper
    Rating:
    91%
    22 Reviews
    $68.00 $44.20
  4. Flexees Open Bust Wide Strap Body ShaperFlexees Open Bust Wide Strap Body Shaper
    Maidenform 1856
    Flexees Open Bust Wide Strap Body Shaper
    Rating:
    94%
    22 Reviews
    $61.00 $39.65
  5. Flexees Open Bust Torsette with Cool ComfortFlexees Open Bust Torsette with Cool Comfort
    Maidenform 1866
    Flexees Open Bust Torsette with Cool Comfort
    Rating:
    79%
    18 Reviews
    $53.00 $34.45
  6. Comfort Devotion CamisoleComfort Devotion Camisole
    Maidenform 2018
    Comfort Devotion Camisole
    Rating:
    80%
    11 Reviews
    $51.00 $33.15
  7. Easy-Up Strapless Full SlipEasy-Up Strapless Full Slip
    Maidenform 2304
    Easy-Up Strapless Full Slip
    Rating:
    76%
    22 Reviews
    $68.00 $44.20
  8. Easy Up Pull-On Waist TrainerEasy Up Pull-On Waist Trainer
    Maidenform 2368
    Easy Up Pull-On Waist Trainer
    Rating:
    72%
    40 Reviews
    $47.00 $30.55
  9. Sleek Smoothers Open Bust Long Leg Body ShaperSleek Smoothers Open Bust Long Leg Body Shaper
    Maidenform 2556
    Sleek Smoothers Open Bust Long Leg Body Shaper
    Rating:
    89%
    94 Reviews
    $68.00 $44.20
  10. Flexees Ultimate Slimmer Open Bust Body ShaperFlexees Ultimate Slimmer Open Bust Body Shaper
    Maidenform 2656
    Flexees Ultimate Slimmer Open Bust Body Shaper
    Rating:
    87%
    82 Reviews
    $63.00 $40.95
  11. Flexees Long Length Shaping Cool Comfort CamisoleFlexees Long Length Shaping Cool Comfort Camisole
    Maidenform 3266
    Flexees Long Length Shaping Cool Comfort Camisole
    Rating:
    84%
    152 Reviews
    $48.00 $31.20
  12. Comfort Devotion Bikini PantyComfort Devotion Bikini Panty
    Maidenform 40046
    Comfort Devotion Bikini Panty
    Rating:
    96%
    34 Reviews
    $13.00 $7.95
  13. Comfort Devotion ThongComfort Devotion Thong
    Maidenform 40149
    Comfort Devotion Thong
    Rating:
    96%
    10 Reviews
    $13.00 $6.95 - $8.95
  14. Comfort Devotion Lace Back Tanga PantyComfort Devotion Lace Back Tanga Panty
    Maidenform 40159
    Comfort Devotion Lace Back Tanga Panty
    Rating:
    96%
    51 Reviews
    $13.00 $6.95 - $8.95
  15. Cheeky Microfiber Hipster Panty with LaceCheeky Microfiber Hipster Panty with Lace
    Maidenform 40823
    Cheeky Microfiber Hipster Panty with Lace
    Rating:
    98%
    33 Reviews
    $13.00 $6.95 - $8.45
  16. Cheeky Scalloped Lace Hipster PantyCheeky Scalloped Lace Hipster Panty
    Maidenform 40837
    Cheeky Scalloped Lace Hipster Panty
    Rating:
    92%
    28 Reviews
    $13.00 $6.95 - $8.45
  17. Instant Slimmer Long Torso Waist TrainerInstant Slimmer Long Torso Waist Trainer
    Maidenform 6868
    Instant Slimmer Long Torso Waist Trainer
    Rating:
    85%
    125 Reviews
    $47.00 $30.55
  18. One Fab Fit Extra Coverage Lace T-Back BraOne Fab Fit Extra Coverage Lace T-Back Bra
    Maidenform 7112
    One Fab Fit Extra Coverage Lace T-Back Bra
    Rating:
    87%
    247 Reviews
    $44.00 $25.95 - $28.60
  19. One Fab Fit Original Tailored Demi T-Shirt BraOne Fab Fit Original Tailored Demi T-Shirt Bra
    Maidenform 7959
    One Fab Fit Original Tailored Demi T-Shirt Bra
    Rating:
    88%
    262 Reviews
    $44.00 $23.95 - $28.60
  20. Comfort Devotion Demi BraComfort Devotion Demi Bra
    Maidenform 9402
    Comfort Devotion Demi Bra
    Rating:
    97%
    55 Reviews
    $23.95 - $44.00
  21. Love The Lift Custom Lift Strapless Multiway BraLove The Lift Custom Lift Strapless Multiway Bra
    Maidenform 9417
    Love The Lift Custom Lift Strapless Multiway Bra
    Rating:
    98%
    11 Reviews
    $48.00 $25.95 - $31.20
  22. Love the Lift Natural Boost Demi T-Shirt BraLove the Lift Natural Boost Demi T-Shirt Bra
    Maidenform 9428
    Love the Lift Natural Boost Demi T-Shirt Bra
    Rating:
    93%
    21 Reviews
    $44.00 $19.99 - $26.95
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n the 1920s the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Before then, fashion focused on a boyish silhouette with bras that were typically a bandeau style meant to flatten breasts. Realizing that women would look better with a more natural and womanly silhouette, they constructed the first of the bra styles that we know today: two distinct cups separated by an elastic center piece.

Today, Maidenform is a market leader in women's lingerie, selling in countries worldwide. Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe. Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi cup styles. Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.

Maidenform lingerie maintains its commitment to fashionable design and offers many products in both basic and stylish colors. Their variety of style lines allow us to choose just how much “oomph” we want, with the Custom Lift collection delivering varying lift by cup size. Whether we want a smooth and refined look for day or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

HerRoom customer favorites include the Comfort Devotion collection, which includes bras, panties and shapewear. The Maidenform One Fab Fit collection is also extremely popular and includes demi cups, underwire bras and t-back styles. This collection also includes panties, among them high-cut briefs and hipster panties.
 
Maidenform panties include many styles, making them market leaders. The tanga panty is a perennial favorite for both comfort and sexiness. Other Maidenform panty styles include briefs, bikinis, boyshorts, hipsters and thongs. You'll find fun designs, too, like heather stripes, stretch lace and animal prints. 

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60s, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been progressive. Starting in the 1970s Maidenform aimed at a younger customer base with less structured bras and color coordinated collections. For some of us, the Sweet Nothings bra may have been our very first. Now, after over 80 years, Maidenform is in its third generation of family management and still producing fashionable, youthful products for women of all shapes and ages.

Maidenform