Elomi

Full-figured women wanting to show off their curves have a way to flaunt their bounty with elomi plus size lingerie. Elomi lingerie offers full-figured women great choices in lingerie that range from 34-48 with cup sizes from D though K. Five years ago, the average American woman's bra size was 36C. According to the New York Times and NY Daily News, the new average bra size is 36DD. Elomi follows this trend by offering a plethora of full-figure choices for women who want function and fashion in their lingerie.

Elomi was founded in 2008 for the curvier woman and is now under the Wacoal Eveden umbrella, a great place to be for a lingerie company. Wacoal Eveden is a predominant brand in the full-figured world of lingerie that has been around since 1920. Other brands under Wacoal Eveden include lingerie leaders Goddess, Fantasie, Freya and Huit. Elomi recently unveiled the new K cup size, as in the past those wearing a K cup had a small selection. Elomi realized many K cup women had been wearing the wrong size and recruited them to find the right fit in the new designs. With innovations like this, Elomi hopes to keep growing and teaching women about finding the perfect style and size for them.

Elomi is making a new name for itself in the world as lingerie lovers discover this beautiful treasure. Actress Christina Hendricks graced the cover of Cosmo, proclaiming her love for Elomi, which also made the cover of The Lingerie Journal. The brand has also been featured on many blog lists for favorite plus size bras.

Elomi allows full-figured women to enjoy total fit and support in a range of sophisticated looks. Whether a woman wants the full support of an underwire or the cozy comfort of a soft cup, she will find the bra that fits her wants and needs. Key features in each bra are multi-part cups designed to give shape and support, and straps that lift provide comfort.

One of the most popular bras is the Elomi Caitlyn bra, constructed with four-part cups to enhance and support. The Smoothing collection offers women the ultimate in shaping and support, providing a smooth shape without visible lines. There are many different styles, colors and designs for women to find what works best for them. Elomi's maternity bras and swimwear lines are also popular.

Elomi allows the luxury and beauty of classic lingerie for the full-figured woman by offering supportive underwear and bra styles. Beauty, style and comfort are what full-busted women get when they join the world of Wacoal Elomi lingerie.