Elila

The fuller-figured woman needs and wants a special type of performance in her undergarments. Elila underwear and bras rely on a special support system combined with elegant lace to dress women in intimate apparel that’s soft and cozy. The brand has everything from full-figured soft cup styles to bridal bustiers. Most women will be able to find the perfect size to help them feel comfortable and beautiful.

Elila was founded by Ellen Jacobson and David Hillcoat, who saw the need for intimate apparel that was both supportive and luxurious. Both Jacobson and Hillcoat had extensive experience in the intimate apparel industry. Jacobson began working for The Goddess Bra Company, following in the footsteps of the women in her family. She soon found problems with the same types and sizes of bras. The problem that Jacobson and Hillcoat both realized was that full-figured and plus-size women did not have the same beautiful options as average-sized women. They decided to create a line of intimate apparel with a wide range of styles, sizes, and colors for full-figured women. That’s how Elila lingerie was born.

Varying by style, the Elila bras are available in sizes A through N. They have lacy cups, front-closure, and back support styles. They recently unveiled a collection of strapless bras and embroidered soft cup longline bras, too. Elila underwear is available in sizes up to 10X. Strapless bras are also available beginning with a size B and going up to a 48I. 

French lace, embroidery, and microfibers are the signatures of Elila bras. Seams are strategically placed for structural benefit and functionality of each garment. Each collection is available in many different designs and colors. Their designers pay special attention to detail because they know what makes women feel powerful and elegant. They also offer special bras for women who have had a mastectomy. The selection is always growing and changing to fit the needs of the everyday woman.

Many customers followed Jacobson from The Goddess Bra Company because they loved her bras so much and couldn’t find a worthy replacement. They say they finally found it with Elila bras that offer stylish support and the freedom to stay active without sacrificing comfort. The brand gives full-figured and plus-size women a way to embrace fashion while feeling comfortable and elegant in whatever they wear over their lingerie. From the moment a woman slides into Elila lingerie, she feels empowered and confident, yet so relaxed it’s as though she has nothing on at all.

Are Elila bras good for larger busts?

Yes. Full-figured customers consistently praise these bras for their outstanding support, with sizes ranging from A to N to accommodate a wide variety of body types. Many report they feel more comfortable wearing these styles thanks to Elila’s well-engineered support systems, wider straps, and strategically placed seams. 

What is the Elila fit advantage?

Most brands grade their cups an inch or less at a time, and push the bust down and toward the back. Elila grades differently: adding a little extra across the whole cup pattern to keep the bust front and center, balanced, and naturally supported. The result? You feel comfortable all day, not just for an hour or two.

How does Elila’s sizing compare to other brands?

The brand uses a +4 sizing method, which aligns with more traditional bra models. Many customers recommend trying a couple of sizes at first, as the fit is consistent once you find your ideal size. For best results, we recommend using our Universal Cup Sizing® system to take the guess work out of finding your perfect fit.

Are Elila bras of good quality?

Yes, as the brand caters to full-figured women, its bras are made from soft, comfortable fabrics and feature reinforced bands, padded shoulder straps, and seamed cups. The exceptional construction quality results in high levels of support and durability.