Speedo

The Speedo brand is synonymous with swimwear, as it has a long, distinguished history originating in 1914. The brand name was originally "Fortitude," taken from the Scots clan MacRae crest. Speedo's founder, Alexander MacRae, migrated from Scotland to Australia in 1910 and noticed the growing beach culture there. The Speedo name was first used in 1928. Swimwear styles gained steam in the 1930's, and the 1932 Los Angeles Olympic games gave the gold to a young Australian woman who wore a Speedo swimsuit. Speedo would prove to be a very important legacy in Olympic swimming, and through the decades has remained innovative in developing new swim fabrics that reduce drag and maintain their shape much longer than average nylon/spandex swim knits. The women's styles have been performance oriented, yet have become more stylish and comfortable than previous generations. The one-piece swimsuit with built-in contour padding, streamlined styling through the torso, and racerbacks that increase the range of shoulder motion have became a staple for performance wear, in fabrics that resist chlorine, sagging, bagging and fading. Women's Speedo one-piece swimsuits offer great styles for extended pool practice wear and are also wonderful to wear to the beach.