Leading Lady

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Why Buy Leading Lady Lingerie?  
Leading Lady's inspiration comes from the evolution in a woman's lifestyle, designed around the "Every Body" concept with meticulous crafting for comfortable support. Offering a truly impressive size range of 34A to 56G, Leading Lady also supplies an array of wireless and underwire styles from lightly padded contour bras to front closure styles, back support posture bras and more! 

Items 1-24 of 32

  1. Laurel Seamless Front Closure Bra - 2 Pack Laurel Seamless Front Closure Bra - 2 Pack
    Leading Lady 119pk
    Laurel Seamless Front Closure Bra - 2 Pack
    $62.00 $49.60
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  2. Harmony Dreamy Comfort Cotton Sleep & Leisure Bra Harmony Dreamy Comfort Cotton Sleep & Leisure Bra
    Leading Lady 4011
    Harmony Dreamy Comfort Cotton Sleep & Leisure Bra
    Rating:
    75%
    12 Reviews
    $26.00 $20.80
    Add to Compare
  3. Shirred-Front Comfort Nursing Chemise Shirred-Front Comfort Nursing Chemise
    Leading Lady 4041
    Shirred-Front Comfort Nursing Chemise
    Rating:
    80%
    5 Reviews
    $36.00 $28.80
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  4. Simone Wirefree Sports Bra Simone Wirefree Sports Bra
    Leading Lady 5062
    Simone Wirefree Sports Bra
    $32.00 $25.60
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  5. Greta Wirefree Crossback Bra Greta Wirefree Crossback Bra
    Leading Lady 5070
    Greta Wirefree Crossback Bra
    $24.00 $19.20
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  6. Nora Lace Wirefree Front Closure Bralette Nora Lace Wirefree Front Closure Bralette
    Leading Lady 5071
    Nora Lace Wirefree Front Closure Bralette
    Rating:
    100%
    4 Reviews
    $29.00 $23.20
    Add to Compare
  7. Serena Sports Bra Serena Sports Bra
    Leading Lady 514
    Serena Sports Bra
    Rating:
    86%
    97 Reviews
    $35.00 $28.00
    Add to Compare
  8. Brigitte Luxe Underwire T-Shirt Bra Brigitte Luxe Underwire T-Shirt Bra
    Leading Lady 5210
    Brigitte Luxe Underwire T-Shirt Bra
    Rating:
    72%
    15 Reviews
    $42.00 $20.99
    Add to Compare
  9. Grace Lace Covered Wirefree Posture Back Bra Grace Lace Covered Wirefree Posture Back Bra
    Leading Lady 5230
    Grace Lace Covered Wirefree Posture Back Bra
    Rating:
    51%
    7 Reviews
    $44.00 $21.99
    Add to Compare
  10. Charlene Crossover Mesh Trim Wireless Bralette Charlene Crossover Mesh Trim Wireless Bralette
    Leading Lady 5511
    Charlene Crossover Mesh Trim Wireless Bralette
    $27.00 $21.60
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  11. Steffi Bralette Steffi Bralette
    Leading Lady 5522
    Steffi Bralette
    Rating:
    20%
    1 Review
    $28.00 $22.40
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  12. Lora Back Smoothing Lace Front Closure Bra Lora Back Smoothing Lace Front Closure Bra
    Leading Lady 5531
    Lora Back Smoothing Lace Front Closure Bra
    Rating:
    100%
    1 Review
    $49.00 $39.20
    Add to Compare
  13. Brigitte Luxe Wirefree T-Shirt Bra Brigitte Luxe Wirefree T-Shirt Bra
    Leading Lady 5211
    Brigitte Luxe Wirefree T-Shirt Bra
    Rating:
    63%
    8 Reviews
    $42.00 $20.99
    Add to Compare
  14. Lucille Wirefree Lace Trim Comfort Bralette Lucille Wirefree Lace Trim Comfort Bralette
    Leading Lady 5072
    Lucille Wirefree Lace Trim Comfort Bralette
    Rating:
    100%
    1 Review
    $27.00 $21.60
    Add to Compare
  15. Laurel Seamless Front Closure Bra Laurel Seamless Front Closure Bra
    Leading Lady 119
    Laurel Seamless Front Closure Bra
    Rating:
    100%
    3 Reviews
    $35.00 $28.00
    Add to Compare
  16. Greta Front Close Crossback Bra Greta Front Close Crossback Bra
    Leading Lady 5170
    Greta Front Close Crossback Bra
    Rating:
    90%
    2 Reviews
    $28.00 $22.40
    Add to Compare
  17. Lea Leisure Sports Bra Lea Leisure Sports Bra
    Leading Lady 5521
    Lea Leisure Sports Bra
    $38.00 $30.40
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  18. Meryl Front Close Sleep & Leisure Bra - 2 Pack Meryl Front Close Sleep & Leisure Bra - 2 Pack
    Leading Lady 110pk
    Meryl Front Close Sleep & Leisure Bra - 2 Pack
    Rating:
    60%
    4 Reviews
    $48.00 $38.40
    Add to Compare
  19. Nora Lace Front Close Posture Back Bra Nora Lace Front Close Posture Back Bra
    Leading Lady 5530
    Nora Lace Front Close Posture Back Bra
    Rating:
    100%
    1 Review
    $49.00 $39.20
    Add to Compare
  20. Brigitte Balconette Contour Underwire Bra Brigitte Balconette Contour Underwire Bra
    Leading Lady 5214
    Brigitte Balconette Contour Underwire Bra
    Rating:
    84%
    16 Reviews
    $38.00 $30.40
    Add to Compare
  21. Lillian Front Close Posture Back Wireless Bra Lillian Front Close Posture Back Wireless Bra
    Leading Lady 5503
    Lillian Front Close Posture Back Wireless Bra
    Rating:
    47%
    3 Reviews
    $49.00 $39.20
    Add to Compare
  22. Brigitte Balconette Wirefree T-Shirt Bra Brigitte Balconette Wirefree T-Shirt Bra
    Leading Lady 5215
    Brigitte Balconette Wirefree T-Shirt Bra
    Rating:
    81%
    16 Reviews
    $38.00 $30.40
    Add to Compare
  23. Olivia Wirefree Posture Back Bra Olivia Wirefree Posture Back Bra
    Leading Lady 5504
    Olivia Wirefree Posture Back Bra
    $33.00 $26.40
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  24. Marlene Front-Close Sleep and Leisure Bra Marlene Front-Close Sleep and Leisure Bra
    Leading Lady 151
    Marlene Front-Close Sleep and Leisure Bra
    Rating:
    81%
    109 Reviews
    $35.00 $28.00
    Add to Compare
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Leading Lady specializes in producing lingerie for women's evolving lifestyle needs. Not only do they design and produce supportive, stylish bras, but they also make front-closure sleep/leisure bras that may be used by nursing mothers, contour/T-shirt bras, sports bras, posture back styles and other specialized lingerie. Leading Lady realizes women want their bras to be functional, affordable and easy to wear. Leading Lady's all-inclusive range of average, plus size and full-figure bras is available in 34A to 56G. Women everywhere should be comfortable in their bras. Leading Lady promises their bras will fully support you, keep you comfortable, and make you feel pretty in both underwire and wireless styles.


Leading Lady was founded in 1939 by Frank G. Farino, who worked at a Cleveland bra company, but found himself out of a job when it closed the doors. Equipped with two sewing machines and a handful of business contacts, Farino began making his own bras. He faced a large problem when the war led to a shortage in materials to create lingerie. Farino realized maternity and nursing bras were classified as medical items that were necessary in the world. Leading Lady has become one of the country's most successful intimate apparel manufacturers. It remains a family company with the same vision as Frank had in mind many decades ago, the vision to help women find their perfect bras.

Leading Lady celebrates women through its products, programs and philanthropic events. They support many organizations and fight for many issues relevant to women across the country. They also encourage all employees to volunteer with charities. Leading Lady doesn't stop there. They also give back to the environment by using as many disposable products as possible and put in place every environmentally friendly practice they can.

Leading Lady prides themselves in offering women bras that work for every occasion of life. Comfort and support are their top priorities, while giving women a look of elegance and style at the same time.

Leading Lady also uses the traditional band measuring system when 3"-4" is added to your underband.  So, if you measure 39" in the underband, you are a 42 band size.  The A cups in this brand are also independentlly graded to have a wider base and less projection than other cup sizes. This is unique to Leading Lady.

Leading Lady