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Lou lingerie is the go-to brand for elegant, classical panties and bras for every woman. Lou is famous for creating the first bra with lateral straps, the first underwire and one of the first to use Lycra lace. Lou also was the first brand to use print in the 1970s and among the first to create matching lingerie sets. Lou is an innovator of women's fashions. The lingerie is ravishing and elegant, made with every woman's needs and desires for her lingerie in mind. The brand uses the slogan to “strive for perfection.”

The brand, Lou was actually started by entrepreneur Andre Faller in Grenoble, France in 1947. Faller met his wife, Lucienne on the Orient Express a few years prior to the launch of the company. He gave her the nickname, Lou. She was passionate about fashion and had been making lingerie on her own for many years. Putting their heads together, they began Lou lingerie. In the 1950s Lou made her first underwire bra by assembling lace fabrics and an iron circle. This became known as the first underwire bra. From there, the innovations and styles just kept growing and changing for the better. Nowadays Lou is one of the most popular brands on the globe. Lou is so popular it was the Winner of the 2009 French Marie Claire Impact award for the lingerie division.

Lou is best known for lingerie that is chic, stylish, feminine and sexy. While it is high in style, the lingerie is also well-structured and supportive. Lou bras and panties feature decorative details like embroidery, bows and Swarovski crystals. Collections like Music Hall, which includes demi-bra, thongs and boyshort panties are elegant enough to be part of your bridal wardrobe and yet still beautifully fitting and comfortable. Almost all of the styles are sophisticated and French-inspired. Other collections include Lou Code and New Look with sharp embroidery and couture detailing. Intrigante and La Petite Fiancee feature light, delicate embroidery with fun details like polka dots and tulle. Fee D'Hiver uses leavers lace and seductive pieces for a touch of sexiness. Garconne and Espieglerie is unique and creative using wild colors and tuxedo style stripes in some styles.

Lou dresses women in confidence and support. Lou styles even range up to a size 2XL. Lou uses flat embroideries, flat finishings and has modern corsetery even in larger sizes unlike many other lingerie brands. Lou bras in larger cup sizes have full cups and are reinforced for extra support. Beyond the function, Lou bras and panties are made with rich, vibrant colors. Some even have prints inside the lining of the cups for a pop.
Lou continues to innovate women's lingerie with their new collections each season. Exquisite and beautifully constructed, Lou lingerie can be that special confection in your lingerie drawer or superb everyday wear. Shop HerRoom for the latest styles of Lou lingerie.