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NATURANA is one of the 5 largest manufactures of Lingerie and Ladies Foundations in Europe. The company was founded in1917 and is a family owned business. About 2,000 people are employed directly by the NATURANA Group, and there are about the same number of people doing contract work. The yearly output of products is around 35 Million units. Among NATURANA's main strengths are: its excellent price/quality ratio, an established and successful history with millions of satisfied customers, including full figures, and its wide knowledge of different markets in Western and Eastern Europe and North America. International department stores, retail chain stores as well as hypermarkets and mail-order companies in many countries have been relying on NATURANA's international expertise with great success. NATURANA targets women of all age groups: young and fashionable, every day for a comfortable and perfectly natural look, as well as functional products for larger cups and sizes. Minimizing bras and briefs, Bodyshapers, Sport and Leisure bras as well as a Maternity range complete the large portfolio of foundation products. Understanding the needs of Full Figure consumers, and supplying them with beautiful fitting styles, are among NATURANA's strengths. NATURANA is constantly working on new technologies, especially in molding, and has developed its own unique design features through manufacturing innovations. While NATURANA sources materials from suppliers all over the world, many fabrics are developed in Europe. New fabric innovations are in natural fibers such as silk and Lyocell. A very high level of importance is placed on the comfort and functional aspects of fabrics. In addition to offering products at a very good value for the money paid, it is important to NATURANA that it sells products that are comfortable and can be worn all day long. NATUANA's headquarters are situated in the South of Germany, near Stuttgart. Subsidiaries are based in many European countries ( UK, France, Netherlands, Austria, Switzerland, Spain, Portugal, Poland, Czech Republic, Romania) and in Canada. Just recently, the company has started to work with select retailers in the US Market on private label programs. NATURANA -owned production companies are situated in Eastern Europe, Africa, Portugal and Spain. Additionally, NATURANA works very closely with its suppliers in the Far East. All of the company's manufacturers are controlled by the company's Quality Control staff. The company's overall product portfolio includes ladies foundations, daywear and nightwear, plus swimwear. Products are sold under the branded labels of NATURANA, Eva and Irma la Douce, as well as a number of private labels. Recently NATURANA has introduced, very successfully, its first underwear range for Men, using a new brand Natmen Besides being the company's name, NATURANA is also the best-known brand of the NATURNA Group. It offers the widest range of products to the broadest segment of consumers and retailers. The Eva line is a range for women who are looking for fashionable product with a modern look. Eva is sold only in boutiques and department stores, as well as in some upmarket mail order companies. Irma la Douce is the range for the company's most upscale customers; this line is sold mostly in specialty stores and boutiques.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!