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Brazilian Basics Brand LZ (pronounced “LIZ”) provides fit, comfort and style to all the different kinds of women in today's busy world. Women don't have time to worry about their lingerie, so LZ creates a classic, sophisticated line of bras and shapewear that seem to fade away into comfort allowing women to forget she has them on. From sizes 8-20 and cup sizes A-G, special features of LZ include innovative fabrics with Hydrophillic finishing to provide breathable, ultra-light, fast drying, soft and durable pieces. Bras are fabricated from a superior microfiber that is light, smooth and breathable. All the bras come with versatile, convertible straps. There are also many different kinds of shapewear to mold and smooth the body.
LZ was established in 2005 by Leonardo Romero. The company is known for introducing new technology to the market to enhance comfort and fit. LZ creates their own fabrics using technology that infuses water with fabrics. LZ produces bras, panties and shapewear. They focus on customizing lingerie to support all ages, styles and types of women. The products can now be found in almost 55 countries worldwide.
The Double Effect Bra is one of the best-selling pieces in the brand. It has four layers to reach the ultimate level of comfort. Working from the outside in there is microfiber textile, the cup, internal silica gel and a layer of cotton lycra padding. The double layers on the sides provide more support. LZ also offers an extreme plunge bra for petite women, the LZ Up Free Extreme Plunge Bra. A favorite of women with an A cup size, this LZ bra style offers great lift and cleavage without an obvious push-up. Another big seller is the three quarter bra that offers more coverage than the demi bra, but gives cleavage and support. LZ features the convenience of front opening bras and laser cut underwear for a seamless look. Shapewear is anti-static, anti-bacterial and anti-odor. Always being innovative in style and comfort is a main goal for LZ. Women rave about the Double Effect Bra saying it never slips off their shoulder after a full day of wear and it is super comfortable. Others love the Bermudea Seamless Mid Thigh Shaper because “they do not curl at the thigh or ride up, even though they are loose.” They also rave that this shapewear feels cool and comfortable in the summer. The Alchemy Convertible Push-Up Bra is also a favorite as one customer said it was an “extraordinarily comfortable bra. Soft, silky fabric and comfortable straps. Very low cut and a sexy silhouette”
LZ is offered in classic colors for a timeless design. Women can keep the pieces of lingerie for many years as they never go out of style or lose their fit. The breathable, superior and soft fabrics help create a world of solace and peace in your attire. Women can live their lives throughout the day into the night forgetting they even have anything on under their clothing.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!