What do you think of when you hear the name La Perla? We think of Italian couture fabrics, and designers creating exquisite lingerie. La Perla artisans give great importance to the designing phase, using an in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality, and the attention paid to image. These are the elements that transformed a small Italian corsetry factory in Bologna, founded by Ada Masotti in 1954, into La Perla Group, a market leader in the lingerie and swimwear sectors today. Alberto Masotti, the founder's son, graduated medical school in the sixties, then decided to dedicate himsef to the family's business. Today he is President of La Perla Group. Olga Masotti, Dr. Masotti's wife, is first stylist of the swimwear fashions and supervisor of the Pret-a-Porter collection. Daughter Anna has joined the artistic managment team.
La Perla has achieved worldwide recognition as an undisputed leader in the upscale, lingerie fashion industry. Beautiful designs, exceptional fabrics and trims, and the creative use of sheer and opaque in certain intimate apparel, set this company's products apart.
The fame of La Perla's fit has won the loyalty of customers throughout the world. Their secret? La Perla fits each pattern to a body, not a mannequin. Through this process, La Perla designers can see how the materials stretch and give support to a woman's curves, producing garments that are both exquisite and truly form fitting.
Herroom.com carries a broad selection of La Perla Lingerie including bras, panties, camis and loungewear. The top selling pieces can be found in the Sexy Town, Simply, and Souple Collections. This beautiful lingerie from La Perla is sold through La Perla Boutiques in Europe and the US, and is available today at herroom.com.
