For some women, wearing a brassiere is an exercise that is never fully comfortable. To solve this problem, many designers manufacture what is known as a soft cup or wireless bra. Soft cup and wireless bras still provide the support a woman needs but without an intrusive underwire for previously unknown comfort!
Soft cup bras are available in more options and styles than ever before, including plus size bras, sports bras, maternity bras, nursing bras, and many, many more. Browse our selection and don’t forget about HerRoom’s easy returns and free shipping policy!
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!