For some women, wearing a brassiere is an exercise that is never fully comfortable. To solve this problem, many designers manufacture what is known as a soft cup or wireless bra. Soft cup and wireless bras still provide the support a woman needs but without an intrusive underwire for previously unknown comfort!
Soft cup bras are available in more options and styles than ever before, including plus size bras, sports bras, maternity bras, nursing bras, and many, many more. Browse our selection and don’t forget about HerRoom’s easy returns and free shipping policy!
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!