Underwire is the most common means of support used in brassiere design and refers to sewn in wire molding which runs underneath each breast. A well designed underwire is often the difference between a brassiere that provides enhanced shape and proper support and one that doesn’t.
Nearly all designs, colors, and styles of bras are available with underwire construction. When you purchase an underwire brassiere from HerRoom and take advantage of our free shipping, we promise an easy and hassle free intimate apparel shopping experience unlike any other. Check out our selection today!
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!