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Why Buy Maidenform? Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.Read more...
The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Size : 38B I've finally found a replacement for Bali's discontinued Barely There t-shirt bras. I am a little under 5'4", an apple shape with a broad back and relatively small cup size...B minus/A Plus. I have ordered other bras in 40B to have the band fit but the cup too large. I can wear this on the first hook and still have some room and the cup is a perfect fit! I I can finally stop looking. Sooo pleased!
Ruth from FOWLER Height: Average Height (5'4"-5'8") Age: 70s Posted: August 03, 2017
Maidenform Comfort Devotion Embellished Extra Coverage Bra
The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support.
Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Size : 38C Perfect fit!! Straps comfortable, sides don't fold over, I'm very happy with this product. Nice and Soft but still holds.
April from Marshall, VA Height: Average Height (5'4"-5'8") Age: 50s Posted: July 13, 2017
The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support.
Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Size : 36B Love the fit and comfort.
Joyce from Lawrence ma usa Height: Petite (5'3" and under) Age: 50s Posted: July 14, 2017
The Maidenform Comfort Devotion Tailored T-Back Bra 9457 features seamless microfiber cups and a front closure.
Maidenform's Comfort Devotion Tailored T-Back Bra has contour/t-shirt cups with underwires and light padding for shape and support.
Size : 38B Ordered another one in white ,fit perfect very soft and comfortable
Penny from Dennison, Mn. USA Height: Average Height (5'4"-5'8") Age: 50s Posted: June 30, 2017
The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Size : 36B This is one of the most comfortable underwires I have ever worn. Soft material, not too much padding, doesn't ride up and is broad enough across the back to support without digging! And, looks great, natural under clothes. I love it!
TC from Height: Average Height (5'4"-5'8") Age: 50s Posted: July 04, 2017
Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups.
Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Size : 32C Very comfortable
Karen from Height: Average Height (5'4"-5'8") Age: 50s Posted: May 21, 2017
Maidenform Comfort Devotion Extra Coverage Wirefree Bra
The Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454 features padding along the front sides, cups and center panel for additional comfort.
Maidenform's Comfort Devotion Extra Coverage Wirefree Bra has contour/t-shirt wireless cups with light padding for shape and support.
Size : 38B Very comfortable. can't wait to get the one on back order! :)
Donna from Jacksonville, Florida, Dubal Height: Average Height (5'4"-5'8") Age: 50s Posted: May 01, 2017
Maidenform Comfort Devotion Embellished Plunge Push Up Bra
The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look.
Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Size : 32C This is so very comfortable and stylish. I love it
Jane from 48067 Height: Petite (5'3" and under) Age: 60s Posted: August 03, 2017
The Maidenform Easy-Up Strapless Full Slip 2304 is easy to put on, easy to take off, and will eliminate the dreaded shapewear tug of war. Strapless shapewear has built-in contour cups, hidden hook and eye closure and a built-in panty with hook and eye crotch, so you can wear this shaper in place of your bra and panties for a smooth, no-lines look. Comes with removable, convertible straps. Maidenform's Easy-Up Strapless Full Slip has a built-in panty that has a hook and eye crotch closure, so you can make bathroom trips easily.
Size : 38B I was hesitant at first, but it has been amazing at supporting both my back and my breasts.
J from USA Height: Tall (5'9" and over) Age: 70s Posted: July 06, 2015
Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a 3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.
Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more.
Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.
Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve. With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll turn to again and again.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!