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Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform One Fabulous Fit Demi Underwire Bra 7959
WhiteBlushBody BeigePink Ribbon/LilacSassy Navy StripeBlackClassic Stripe PrintChocolate/Pink WhisperDestiny Pink Dot PrintHot Chili/WhiteDotSensuous AnimalTwinkle Berry PrintWavy Animal PrintWinter Animal
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Ruth from FOWLER
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 03, 2017
$38.00$19.95 - $26.60
(some colors on sale)30% Off Today! (or more)
Maidenform 7959 reviews
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Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/StoneIvory Lace/Latte LiftIvory ShellShell with IvoryLatte Lift w/ BlackCamera Red-Y RoseNavy/White DotCrownPurpleMagentaPlum Grey Lace/PinkBlack Lace/Beige ComboBlack Over Body Beige
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
April from Marshall, VA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 13, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 09404 reviews
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Maidenform Comfort Devotion Demi Bra 9402
Floral Delight PrintWhite w StoneLatte Lift w/ BlackShell w/Ivory DotSlate Skin PrintTeal/Milky BlueNavy/Roaming BlueFuchsia/Purple ComboSilver LynxBlack Lace/Beige ComboBlack Over Body Beige
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Joyce from Lawrence ma usa
Height: Petite (5'3" and under)      Age: 50s
Posted: July 14, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9402 reviews
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Maidenform Comfort Devotion Tailored T-Back Bra 9457
White w/ StoneLatte Lift w/ BlackBlack/Body Beige
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Maidenform Comfort Devotion Tailored T-Back Bra
Maidenform 9457 reviews
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The Maidenform Comfort Devotion Tailored T-Back Bra 9457 features seamless microfiber cups and a front closure. Maidenform's Comfort Devotion Tailored T-Back Bra has contour/t-shirt cups with underwires and light padding for shape and support.
Featured Review:
Penny from Dennison, Mn. USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 30, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9457 reviews
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Maidenform Comfort Devotion Embellished Demi Bra 9441
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
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TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9441 reviews
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456
White Lace/Stone ComboIvory/ShellLatte Lift Lace/IvoryLatte Lift w/ BlackPeach Swirl PrintMorning Fog/BlackBlack w/ Body BeigeNavy/White
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
Maidenform 9456 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups. Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Karen from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 21, 2017
$42.00$24.95 - $29.40
(some colors on sale)30% Off Today! (or more)
Maidenform 9456 reviews
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454
Latte Lift w/ BlackBlack w/ Body Beige
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Maidenform Comfort Devotion Extra Coverage Wirefree Bra
Maidenform 9454 reviews
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The Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454 features padding along the front sides, cups and center panel for additional comfort. Maidenform's Comfort Devotion Extra Coverage Wirefree Bra has contour/t-shirt wireless cups with light padding for shape and support.
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Donna from Jacksonville, Florida, Dubal
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 01, 2017
$42.00 Now: $29.40
30% Off Today! (or more)
Maidenform 9454 reviews
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
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Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017
$42.00 Now: $29.40
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Maidenform 9443 reviews
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Maidenform Easy-Up Strapless Full Slip 2304
LatteBlack
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Maidenform Easy-Up Strapless Full Slip
Maidenform 2304 reviews
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The Maidenform Easy-Up Strapless Full Slip 2304 is easy to put on, easy to take off, and will eliminate the dreaded shapewear tug of war. Strapless shapewear has built-in contour cups, hidden hook and eye closure and a built-in panty with hook and eye crotch, so you can wear this shaper in place of your bra and panties for a smooth, no-lines look. Comes with removable, convertible straps. Maidenform's Easy-Up Strapless Full Slip has a built-in panty that has a hook and eye crotch closure, so you can make bathroom trips easily.
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J from USA
Height: Tall (5'9" and over)      Age: 70s
Posted: July 06, 2015
$64.00 Now: $44.80
30% Off Today! (or more)
Maidenform 2304 reviews
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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