Purple Underwire Bras

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Achieve a perkier, fuller bust with our underwire lingerie selection. Fitted with supportive wires, our demi cup and full-coverage styles are designed to lift your breasts and provide additional support. With the many styles available at HerRoom, you’ll surely find a bra that fits your design preferences and lifestyle.

Items 1-24 of 136

  1. Matilda Underwire Plunge Bra Iris 38DDMatilda Underwire Plunge Bra Iris 38DD
    Elomi el8900

    Matilda Underwire Plunge Bra

    Rating:
    92%
    $44.95 - $72.00
  2. Keira Banded Underwire Bra Magenta Mix 40DDDKeira Banded Underwire Bra Magenta Mix 40DDD
    New Color
    Goddess gd6090

    Keira Banded Underwire Bra

    Rating:
    88%
    $36.95 - $54.00
  3. Cassiopee Seamless Embroidery Full Cup Bra Henna 32CCassiopee Seamless Embroidery Full Cup Bra Henna 32C
    Empreinte 07151

    Cassiopee Seamless Embroidery Full Cup Bra

    Rating:
    96%
    $164.95 - $225.00
  4. Back Appeal Underwire Bra First Bloom 40DDDBack Appeal Underwire Bra First Bloom 40DDD
    New Color
    Wacoal 855303

    Back Appeal Underwire Bra

    Rating:
    100%
    $49.95 - $72.00
  5. Cate Underwire Full Cup Banded Bra Raisin 34ECate Underwire Full Cup Banded Bra Raisin 34E
    Elomi el4030

    Cate Underwire Full Cup Banded Bra

    Rating:
    93%
    $34.95 - $65.00
  6. Envy Balconnet Bra Violet 30GGEnvy Balconnet Bra Violet 30GG
    Panache 7285

    Envy Balconnet Bra

    Rating:
    93%
    $52.95 - $71.00
  7. Simone Underwire Sports Bra Cordovan 40HSimone Underwire Sports Bra Cordovan 40H
    Wacoal 855170

    Simone Underwire Sports Bra

    Rating:
    91%
    $52.95 - $76.00
  8. Perfect Primer Full Figure Underwire Bra Italian Plum 36DPerfect Primer Full Figure Underwire Bra Italian Plum 36D
    New Color
    Wacoal 855213

    Perfect Primer Full Figure Underwire Bra

    Rating:
    95%
    $45.95 - $70.00
  9. Cassiopee Seamless Spacer Foam Underwire Bra Henna 32CCassiopee Seamless Spacer Foam Underwire Bra Henna 32C
    Empreinte 40151

    Cassiopee Seamless Spacer Foam Underwire Bra

    Rating:
    93%
    $149.95 - $225.00
  10. Morgan Underwire Bra with Underband Berry Crush 32GGMorgan Underwire Bra with Underband Berry Crush 32GG
    Elomi el4110

    Morgan Underwire Bra with Underband

    Rating:
    90%
    $39.95 - $72.00
  11. Morgan Underwire Banded Bra Blackberry 38FMorgan Underwire Banded Bra Blackberry 38F
    Elomi el4111

    Morgan Underwire Banded Bra

    Rating:
    90%
    $49.95 - $68.00
  12. Elise Molded Convertible Bra Lavender Aura 44DElise Molded Convertible Bra Lavender Aura 44D
    Fit Fully Yours b1812

    Elise Molded Convertible Bra

    Rating:
    91%
    $51.95 - $90.00
  13. Fusion Underwire Full Cup Side Support Bra Black Cherry 30DFusion Underwire Full Cup Side Support Bra Black Cherry 30D
    Fantasie fl3091

    Fusion Underwire Full Cup Side Support Bra

    Rating:
    83%
    $37.95 - $66.00
  14. Avero Unlined Multiway Underwire Bra Wine 36CAvero Unlined Multiway Underwire Bra Wine 36C
    Marie Jo 010-0410

    Avero Unlined Multiway Underwire Bra

    Rating:
    94%
    $89.95 - $138.00
  15. Elevated Allure Full Figure Underwire Bra Phalaenopsis 38DElevated Allure Full Figure Underwire Bra Phalaenopsis 38D
    Wacoal 855336

    Elevated Allure Full Figure Underwire Bra

    Rating:
    89%
    $49.95 - $72.00
  16. Norah Comfort Underwire Bra Purple Grey 32GNorah Comfort Underwire Bra Purple Grey 32G
    New Color
    Chantelle 13f1

    Norah Comfort Underwire Bra

    Rating:
    93%
    $59.95 - $82.00
  17. Beauty Back Full Figure Minimizer Underwire Bra Whimsical Lilac 40DDBeauty Back Full Figure Minimizer Underwire Bra Whimsical Lilac 40DD
    New Color
    Vanity Fair 76080

    Beauty Back Full Figure Minimizer Underwire Bra

    Rating:
    92%
    $50.00 $32.95 - $35.00
  18. Feathers Contour Plunge Bra Polar Blue 32DDDFeathers Contour Plunge Bra Polar Blue 32DDD
    New Color
    Natori 730023

    Feathers Contour Plunge Bra

    Rating:
    95%
    $43.95 - $68.00
  19. Orlando Full Cup Bra Sweet Violet 30FOrlando Full Cup Bra Sweet Violet 30F
    Prima Donna 016-3150

    Orlando Full Cup Bra

    Rating:
    100%
    $124.95 - $159.00
  20. Nicole Sheer Lace Bra Purple Lilac 30CNicole Sheer Lace Bra Purple Lilac 30C
    Fit Fully Yours b2271

    Nicole Sheer Lace Bra

    Rating:
    90%
    $49.95 - $77.00
  21. Beauty Back Full Figure Underwire Bra Steele Violet 36CBeauty Back Full Figure Underwire Bra Steele Violet 36C
    New Color
    Vanity Fair 76380

    Beauty Back Full Figure Underwire Bra

    Rating:
    90%
    $50.00 $32.95 - $35.00
  22. Wonderfully 4 Part Cup Balcony Bra Purple 32GGWonderfully 4 Part Cup Balcony Bra Purple 32GG
    Curvy Kate ck6110

    Wonderfully 4 Part Cup Balcony Bra

    Rating:
    74%
    $55.95 - $69.00
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Underwire Bras Underwire Bras | 200+ Brands & Free Shipping $75+ | HerRoom

What is an Underwire Bra?

This style has sewn-in U-shaped wires in each bra cup that help cradle the underside of the breast. This supportive feature helps to lift, separate, and shore up the bust line for better shape and extra support — especially for full-figured women


Underwire lingerie can be designed with less coverage than those without. Demi, balconette, and plunge bras use shorter underwires which makes them good style choices for petite and short-waisted women.

In the right size, a very comfortable fit

The underwire bra is one of the most popular bra styles among women. This bra style is constructed with thin, semi-circular strips of wire or plastic sewn into the bottoms of the cups. 

The purpose of the underwire is to help prevent sagging and lift the breasts so they appear more upright and lifted. Because the wired bra provides extra lift and support, it flatters the figure and gives you a sexy and feminine silhouette.

Worn by women of all different cup sizes both large and small, there’s a wired bra for every woman — regardless of size, shape, and breast type. Remember: as long as you choose the correct size, your demi cup or full-coverage underwire bra will surely feel comfortable to wear.

Types of underwire bras

The majority of underwire lingerie collections are made in the traditional style, including adjustable or convertible straps and a hook and eye-back closure. On top of that, there are many other bra styles, including demi cup bras, full-coverage bras, minimizer bras, seamed cups, T-shirt bras, and more.

Demi cup underwire styles, for one, can give you the lift and support you expect from an underwire bra, providing the sexy look of a cup with less coverage.

Full-coverage underwire bras, meanwhile, lift and support the breasts while also giving full coverage, modesty, and comfort.

Minimizer underwire bras help reduce the projection of larger breasts for women who want to get a natural, less “out there” breast shape and silhouette. Minimizers are great under button-front shirts and other tops that may cause gaping when worn by fuller-figured women. They help redistribute the breast tissue upwards and to the sides to create a natural, smooth shape.

Push-up underwire lingerie is designed to lift the breasts and enhance the cleavage. The padding in some push-up bras can make the breasts look a cup or two larger, but they also provide extra modesty around the nipples.

Seamed cup underwire styles are popular because their cup construction is made of two or more parts, which helps give more support compared to seamless bras. These are also made to flatter your shape.

T-shirt underwire bras create a smooth, rounded look under close-fitting clothing. Almost every woman has at least one T-shirt bra in her lingerie wardrobe because the style is flattering, comfortable and supportive.

Get the Perfect-Fitting Bra Here

Whatever bra style you want, you can find it at HerRoom. From full-coverage underwire bras to non-wired options, we offer lingerie that suits women of all shapes and sizes. We also offer panties, swimwear, sleepwear, and other intimate pieces that will complete your wardrobe.

With our 200+ brands, you don’t have to look further. Explore our extensive lingerie store and get free shipping with orders over $75.

FAQs

Is it okay to wear an underwire bra every day?

Yes, especially for women with larger breasts. Wearing a bra with an underwire daily can help provide additional support, enhance posture, and prevent sagging.

Where should the underwire sit under the breast?

The wire should be directly underneath the breast tissue. If it goes beyond the breast, you should go down a cup size. 

Find your accurate bra size in every brand easily by using our Universal Cup Sizing™ system.

Who is a wired bra best for?

Underwire lingerie styles can be worn by anyone regardless of age or size. These styles are often preferred by women with larger breasts because the wire adds additional support. While there is a misconception that underwires can be uncomfortable for women with smaller breasts, this is often avoided by making sure your bra is the correct size.