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Why Buy Maidenform? Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.Read more...
The Maidenform Hip Fit Boyshort Panties 40760 are made of silky-smooth microfiber.
Maidenform's Hip Fit Boyshort Panties feature stretch lace along the waist and leg openings for a custom, comfortable fit. Designed to match Maidenform One Fabulous Fit Demi Underwire Bra 7959.
Featured Review:
Size : 7 So smooth and soft! These undies are a good alternative to wearing Spanx with shorts. They don't give you Visible Panty Line, which is a plus for those of us who cannot get into the thong situation. I mean, a lot of women wear thongs for that reason!! But with these great smooth, beautiful undies you don't have to.
Laura from Newtown pa usa Height: Average Height (5'4"-5'8") Age: 50s Posted: June 20, 2017
The Maidenform One Fab Fit Pure Genius Racerback Bra 7112 features an easy access, plastic front closure. The Y-back is made of pretty stretch floral lace.
Maidenform's One Fab Fit Pure Genius Racerback Bra features a seamless, contour cup that is perfect to wear under t-shirts and clingy knits.
Featured Review:
Size : 36C Love the front closure, which is why I purchased these bras. Racerback straps are something new to me and a little hard to get used to. Comfortable fabric.
Susan from New Richmond, WI USA Height: Average Height (5'4"-5'8") Age: 60s Posted: June 26, 2017
The Maidenform Simply Heaven Boyshort 40774 is made of super-stretch, soft fabric for the perfect fit and feel against your skin. Luxuriously soft, shimmering fabric caresses the body. Maidenform's Simply Heaven Boyshort provides rear definition and lift.
Featured Review:
Size : XL I've tried all kinds but always come back to these. They're durable, they stay up, they fit like a dream even if you gain or lose a couple pounds. And no panty line!
TheUndies.com from Height: Average Height (5'4"-5'8") Age: Teen Posted: April 13, 2017
The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Size : 32C I know being a 32c I don't have huge boobs and you would think it would be easy to fit into any type of bra, but if you are like me and have lost a lot of weight and now have saggy boobs because of the weight loss, and you have one boob (naturally) bigger than the other, then you may want to look at other options. There's nothing wrong with the bra and the make and style are comfortable, but due to one boob being bigger than the other the bra fits the smaller boob perfectly but not the bigger boob. I think that if I went with the bigger cup it would fit the bigger boob perfectly but then be too big for the smaller boob. The only reason I gave the bra 4 stars is because it doesn't fit well if you have one boob smaller than the other.
Stacy from Avondale, AZ Height: Average Height (5'4"-5'8") Age: 30s Posted: April 27, 2017
The Maidenform Comfort Devotion Lace Back Tanga Panty 40159 features a soft front with a sheer stretch lace back panel.
Maidenform's Comfort Devotion Lace Back Tanga Panty has a center rear back seam.
Featured Review:
Size : 8 Nice feel with some coverage. still sexy enough and to feel like you have a thong on
Sara from Height: Average Height (5'4"-5'8") Age: 30s Posted: July 02, 2017
The Maidenform Sleek Smoothers 2 Way Tank DM2584 is lightweight and can be worn two ways: v-neck in front or scoop neck in front.
Maidenform's Sleek Smoothers 2 Way Tank is made of nylon/spandex.
Featured Review:
Size : XL Didn't fit. Have to get a larger size but it felt good & I'm looking forward to getting a larger size.
Becky from 27360-9341 Height: Petite (5'3" and under) Age: 70s Posted: May 16, 2017
Maidenform Comfort Devotion Embellished Extra Coverage Bra
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support.
Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
Size : 38B Supportive and very comfortable. One of the most comfortable wearing bras I have ever had.
Jean from Cherry Valley, CA Height: Petite (5'3" and under) Age: 60s Posted: May 29, 2017
The Maidenform Pure Genius Boyshort Panty 40859 features lace trim along the top with non-binding leg openings.
Maidenform's Pure Genius Boyshort Panty is made of cotton/spandex with cotton crotch lining.
Featured Review:
Size : 6 Comfy. Don't ride. Will buy more.
TH from Boise, ID Height: Tall (5'9" and over) Age: 40s Posted: April 17, 2017
The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
Featured Review:
Size : XL Service was great and I love these under panties. Joanie
Joanie from 46037 Height: Average Height (5'4"-5'8") Age: 70s Posted: June 16, 2017
The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support.
Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Size : 38C This bra is simply the best value for the price. It's cute and flirty, and oh so comfy. A perfect everyday bra that goes as well under a t-shirt as it does a fancy dress. And you can fill your whole wardrobe without breaking the bank. I simply love it!!
TheUndies.com from Height: Tall (5'9" and over) Age: Teen Posted: April 07, 2017
The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Size : 36D I love the comfort and fit. I am still waiting for the second one I ordered. I plan to order/wear only Maidenform. I have several bras in another brand that I will be replacing.
Ona from Height: Average Height (5'4"-5'8") Age: 70s Posted: May 15, 2017
The Maidenform One Fab Fit Cotton Boyshort Panty DM0021 is soft with a fun, flirty fit that won't roll up. Maidenform One Fab Fit Cotton Boyshort Panty is made of cotton/spandex.
Featured Review:
Size : 9 Very comfy and flattering!
Melissa from Northglenn Height: Average Height (5'4"-5'8") Age: 30s Posted: January 17, 2017
The Maidenform Ultimate Slimmer Brief 6854 provides fantastic smoothing and shaping with ultra firm control. This shapewear instantly tames your tummy and whittles your waist. Maidenform's Ultimate Slimmer Brief has a high rise and is made of stretch nylon/spandex.
Featured Review:
Size : 2X OMG FINALLY FOUND BRIEFS THAT ACTUALLY FIT! Will no longer purchase briefs at the mall. This was the best online shopping that I have ever experienced! Thank you.
Perfect from Harrison Township, MI Height: Petite (5'3" and under) Age: 60s Posted: October 12, 2016
The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit.
Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
Size : 7 You had the exact same underwear that I've been wearing for the last several years, which made me very happy. I hope that this style stays available for a long time to come!
Barbara from Randolph, MA, USA Height: Average Height (5'4"-5'8") Age: 50s Posted: March 13, 2017
The Maidenform Fat Free Dressing Tank Top 3266 is a meant-to-be-seen, firm control shapewear tank top that flattens the tummy and discreetly trims, shapes and smooths your body. Adjustable straps. Maidenform's Fat Free Dressing Tank Top 3266 features a soft, hidden microfiber liner that secretly smooths and shapes the tummy.
Featured Review:
Size : 2X Definitely snug, works great with layering look. Kind of flattening of the chest, but I use it and recommend it.
Alicia from Los Angeles Height: Average Height (5'4"-5'8") Age: 60s Posted: September 29, 2016
The Maidenform Cheeky Hipster Panty 40837 brings you lightweight comfort. Features a contrast color floral stretch lace trim.
Maidenform's Cheeky Hipster Panty is mid rise.
Featured Review:
Size : 2XL My favorite. I have quite a few- it covers my rear.
TheUndies.com from Height: Average Height (5'4"-5'8") Age: Teen Posted: April 01, 2016
The Maidenform Dream with Lace Boyshort Panty 40813 is made of a very soft microfiber, with a deep stretch floral lace waistband to hug your curves.
Maidenform Dream with Lace Boyshort Panty features a sewn-in cotton crotch for comfort.
Featured Review:
Size : 8 I love this item. I have been purchasing for years. I think the price is a little high but the product is good quality.
Rae from Florissant, MO USA Height: Petite (5'3" and under) Age: 50s Posted: July 07, 2017
The Maidenform Comfort Devotion Tailored T-Back Bra 9457 features seamless microfiber cups and a front closure.
Maidenform's Comfort Devotion Tailored T-Back Bra has contour/t-shirt cups with underwires and light padding for shape and support.
Featured Review:
Size : 38B Ordered another one in white ,fit perfect very soft and comfortable
Penny from Dennison, Mn. USA Height: Average Height (5'4"-5'8") Age: 50s Posted: June 30, 2017
The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
Size : 36B This is one of the most comfortable underwires I have ever worn. Soft material, not too much padding, doesn't ride up and is broad enough across the back to support without digging! And, looks great, natural under clothes. I love it!
TC from Height: Average Height (5'4"-5'8") Age: 50s Posted: July 04, 2017
The Maidenform Endlessly Smooth Foam Cup Camisole DM1006 will give you no end of options to wear it with multiple strap styles and a plunge neckline. Maidenform's Endlessly Smooth Foam Cup Camisole is made of nylon/spandex.
Featured Review:
Size : 36C My purchase was very good, excellent deal and camisole fitted superb.
CAROLYN from DORAL, FLORIDA Height: Average Height (5'4"-5'8") Age: 60s Posted: June 20, 2017
The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Size : 34DDD This bra is so comfortable while giving a really great shape!
TheUndies.com from Height: Average Height (5'4"-5'8") Age: Teen Posted: April 03, 2017
The Maidenform Control It Hi Waist Thigh Slimmer 12627 offers softness while at the same time slims and shapes you where you need it most. Light control.
Maidenform's Control It Hi Waist Thigh Slimmer is made of nylon, elastane and cotton.
Featured Review:
Size : L I searched many stores to find a garment that had these qualities, but no one carried these, so I bought two online. They are perfect for wearing under white pants because they don't show through. There are no bumps and they are light and comfortable.
Carol from Monroe, NJ, USA Height: Petite (5'3" and under) Age: 60s Posted: May 16, 2017
The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel.
Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
Size : 8 Very comfortable. Different colors fit differently. No panty lines. Great under pants.
KountryKoala from Mountain View, CA Height: Average Height (5'4"-5'8") Age: 50s Posted: June 28, 2017
Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups.
Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Size : 32C Very comfortable
Karen from Height: Average Height (5'4"-5'8") Age: 50s Posted: May 21, 2017
The Maidenform Dream Cotton Boyshort Panty DM0002 are a great basic to stock up on for no-VPL confidence and cotton-soft comfort. Maidenform's Dream Cotton Boyshort Panty is made of cotton/elastane.
Featured Review:
Size : 6 Comfortable and cool when working in high temperature conditions.
TheUndies.com from Height: Average Height (5'4"-5'8") Age: Teen Posted: April 13, 2017
The Maidenform One Fab Fit Spacer Foam Bra DM7986 features lightly padded, center pull cups with non-stretch, padded front straps that adjust in back with coated metal hardware.
Maidenform's One Fab Fit Spacer Foam Bra has a breathable cup of polyester/spandex, and nylon/spandex sides and back.
Featured Review:
Size : 36C Great site and super easy to use - this was the only place that I found this specific bra. Ordering was easy and goods arrived quick. One suggestion would be to use LESS packaging - i ordered 3 items and the goods arrive in 2 boxes - they could have all fit into 1 envelope mailer :) Thank you again~!~!
Pam from Denver/CO/USA Height: Average Height (5'4"-5'8") Age: 40s Posted: April 30, 2017
The Maidenform Scalloped Lace Hipster Panty 40823 makes you feel pretty with stretch lace trim and a perky satin bow.
Maidenform's Scalloped Lace Hipster Panty has moderate rear coverage.
Featured Review:
Size : 8 Love the style.
Jodi from Tamarac Height: Tall (5'9" and over) Age: 50s Posted: March 23, 2017
The Flexees Comfort Devotion Camisole 2018 has fused seams along the neckline, arm openings and at hem for smooth fit.
Flexees' Comfort Devotion Camisole can be worn layered or alone for a slimming, firm control.
Featured Review:
Size : 2X I love it! It's magical, I'm very busty and it worked!
Lori from Chicago/Illinois/USA Height: Petite (5'3" and under) Age: 50s Posted: February 05, 2017
The Maidenform Everyday Value Seamless Camisole 12584 features shaping panels along the tummy and back to smooth and slim you.
Maidenform's Everyday Value Seamless Camisole has ruching at the top center front for shape.
Featured Review:
Size : L Really pulls the fat together and surprisingly comfortable.
Lorraine from Yuba City, California, USA Height: Petite (5'3" and under) Age: 80s and above Posted: September 02, 2016
The Maidenform Comfort Devotion Embellished Hipster Panty 40861 features beautiful stretch lace along the top front panel.
Maidenform's Comfort Devotion Embellished Hipster Panty is low rise.
Featured Review:
Size : 7 These are so soft and comfortable that I forget I'm wearing them at all.
Leigh from Virginia Beach, VA Height: Petite (5'3" and under) Age: 50s Posted: February 28, 2017
Maidenform Instant Slimmer Long Torso Waist Nipper
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The Maidenform Instant Slimmer Long Torso Waist Nipper 6868 reduces the waist and midriff, giving you that hourglass figure you've always wanted! Delivers firm control for immediate slimming.
Maidenform's Instant Slimmer Long Torso Waist Nipper is made of nylon/Lycra spandex.
Featured Review:
Size : M I am 5'8" with a long torso and it fits just right!
JFields from Height: Average Height (5'4"-5'8") Age: 50s Posted: October 03, 2016
Maidenform Smooth Luxe Strapless Extra Coverage Bra
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The Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472 supports and shapes the bust with lightly padded, underwire cups. The smooth, seamless cups and sides will disappear under clothing.
Maidenform's Smooth Luxe Strapless Extra Coverage Bra is made of nylon and elastane.
Featured Review:
Size : 36C Great fit Great price.
Michelle from New York Height: Tall (5'9" and over) Age: 60s Posted: May 09, 2017
The Maidenform Comfort Devotion Hipster Panty 40851 is made of silky soft microfiber with fused edges along the waist and leg openings for a perfect fit.
Maidenform's Comfort Devotion Hipster Panty features seamless sides for a smooth fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
Size : M NO PANTY LINES - EVER!
TheUndies.com from Height: Petite (5'3" and under) Age: Teen Posted: April 29, 2014
Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack
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The Maidenform Everyday Value Seamless Hi Cut Panties - 2 pack 12586 features well-constructed panties for a smooth fit. Maidenform's Everyday Value Seamless Hi Cut Panties - 2 Pack is made of nylon/elastane.
Featured Review:
Size : S I almost only wear Maidenform.
Judy from Owings Mills, MD Height: Average Height (5'4"-5'8") Age: 70s Posted: October 07, 2016
Maidenform Comfort Devotion Memory Foam T-Back Bra
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback.
Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Size : 40C Love the T-back!
Nancy from Dover DE Height: Average Height (5'4"-5'8") Age: 70s Posted: August 25, 2016
The Maidenform Undercover Slimming Skorty Slip DM1011 is smoothing with a firm-control inner thigh slimmer and X-Temp technology to help keep you cool. Maidenform's Undercover Slimming Skorty Slip DM1011 is made of nylon/spandex.
Featured Review:
Size : L This garment is comfortable and convenient. With it being 2 pieces in 1, life is much better when wearing dresses.
Carol from Peterborough, NH USA Height: Average Height (5'4"-5'8") Age: 50s Posted: June 26, 2017
Maidenform Ready to Shape V Neck Lace Trimmed Tank
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The Flexees Ready to Shape V Neck Lace Trimmed Tank 1236 virtually nips and tucks the midsection creating a smooth, slimming effect. Flexees' Ready to Shape V Neck Lace Trimmed Tank looks amazing worn alone or layered with sweaters and jackets. Made of modal/elastane with lace of nylon/elastane.
Featured Review:
Size : L Love this shaping tank!! Feels great and is fitting! Keeps everything tucked in where it needs to be! Ordering from Her Room was very nice! Shipped out and delivered quickly! Also came in a nice HR bag that can be used for traveling! Thank you!!
Evie from Dallas, Tx. Height: Average Height (5'4"-5'8") Age: 50s Posted: July 05, 2017
The Maidenform Invisible Torsette Power Body Briefer 2057 lets you wear your own bras for individualized support. Top back edges and leg openings are laser-cut for a sleek, invisible look under clothing. Coated metal hook-and-eye closure at crotch, with knit lining for comfort.
Maidenform's Invisible Torsette Power Body Briefer is made of silky nylon/elastane.
Featured Review:
Size : XL Great little body briefer; love that I can wear my own bra. It's not crazy tight, but rather soft. Very comfortable, and the legs don't pinch. They have a nice fabric on them that doesn't show lines.
Jenn from Northshore, MA Height: Average Height (5'4"-5'8") Age: 40s Posted: May 18, 2017
The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility.
Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Size : 34B This piece is awesome! I love the deep plunge in front and back. So smooth and comfortable!
Ida from Florida Height: Petite (5'3" and under) Age: 50s Posted: September 12, 2016
The Maidenform One Size for All Classic Rise Thong 40118 has a V dip in the front and back for no panty peek. Chic lace is soft and luxurious -- perfect for everyday wear. Maidenform's One Size for All Classic Rise Thong has a wide stretch lace waistband that won't dig in and lies flat under clothes.
Featured Review:
Size : O/S Love this thong. Good fit and comfortable.
J from Concord/NH/USA Height: Average Height (5'4"-5'8") Age: 20s Posted: June 02, 2015
The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups.
Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
Featured Review:
Size : 38C Sleek, smart, sexy, and stylish!
TheUndies.com from Height: Tall (5'9" and over) Age: Teen Posted: April 13, 2017
Maidenform Secure Zip Front Underwire Racerback Sports Bra
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The Maidenform Secure Zip Front Underwire Racerback Sports Bra DM7991 has breathable, lightly padded cups, front zip closure, and shaping lining at sides. Maidenform's Secure Zip Front Underwire Racerback Sports Bra is made of nylon/spandex.
Maidenform Comfort Devotion Super Sexy Maximizer Bra
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The Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461 features a pretty lace overlay along the tops of the cups and at back.
Maidenform's Comfort Devotion Super Sexy Maximizer Bra has contour underwire cups with heavy graduated crescent-shaped padding for shape and support.
Featured Review:
Size : 38B I had two of these bras and just wanted to get two more before they stop making them. These are not only beautiful, but comfortable. I have a difficult time finding bras that fit me. This bra is the best one that I have ever found. It has enough padding to take me up to a B cup and look good doing it.
Jill from Anderson SC USA Height: Tall (5'9" and over) Age: 60s Posted: March 06, 2017
The Maidenform Comfort Devotion Thong 40149 is seamless for a smooth fit.
Maidenform's Comfort Devotion Thong has fused edges along the waist and leg openings for a no-lines, custom fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
Size : 7 Good.
Robin from Battleboro,NC USA Height: Average Height (5'4"-5'8") Age: 50s Posted: September 13, 2016
The Maidenform Invisible Power Hi Waist Boyshort 2059 has a high-rise waist with silicone gripper elastic inner waist for stay-put fit.
Maidenform's Invisible Power Hi Waist Boyshort is made of nylon/elastane, with cotton crotch lining.
Featured Review:
Size : XL Love it, it's exactly what I was looking for.
Sally from Bowie, MD Height: Average Height (5'4"-5'8") Age: 60s Posted: July 06, 2017
In the 1920's the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Till then, fashion focused on a boyish silhouette, and bras were typically a bandeau style meant to flatten breasts. Realizing that women would look better with a more natural womanly silhouette, they constructed the first of the bra styles that we know today; two distinct cups separated by an elastic center piece.
Today Maidenform, still a privately held company, is a market leader in women's lingerie, selling in countries worldwide. Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe. Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi-cup styles. Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.
Today Maidenform maintains its commitment to fashionable design and offers many products in both basic and stylish colors. Their variety of style lines allow us to choose just how much 'ooomph' we want, with the Custom Lift collection delivering varying lift by cup size. Whether we want a smooth and refined look for days or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.
HerRoom customer favorites include the Comfort Devotion collection, which includes bra, panties and shapewear. Maidenform One Fabulous Fit collection is also extremely popular and includes demi cups, underwire bras and t-back styles. This collection also includes panties, among them high-cut briefs and hipster panties.
Maidenform panties include so many styles, no wonder they're market leaders. The tanga panty is a perennial favorite for both comfort and sexiness. Other styles include briefs, bikinis, boyshorts, hipsters and thongs. You'll find fun designs, too, like heather stripes, stretch lace and animal prints.
Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60's, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been progressive. Starting in the 1970's Maidenform aimed at a younger customer base with less structured bras and color-coordinated collections. For some of us, the Sweet Nothings bra may have been our very first. Now, after over 80 years, Maidenform is in its third generation of family management and still producing fashionable youthful products for women of all shapes and ages.
Mens Underwear
USD
Size : 7
