Maidenform

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Why Buy Maidenform Lingerie?  

Maidenform lingerie practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles.

Items 1-24 of 99

  1. Dream Microfiber Boyshort PantyDream Microfiber Boyshort Panty
    Maidenform 40774
    Dream Microfiber Boyshort Panty
    Rating:
    93%
    103 Reviews
  2. Eco Lace String Bikini PantyEco Lace String Bikini Panty
    Maidenform dmecbk
    Eco Lace String Bikini Panty
    Rating:
    100%
    4 Reviews
  3. Dream Cotton Boyshort Panty with LaceDream Cotton Boyshort Panty with Lace
    Maidenform 40859
    Dream Cotton Boyshort Panty with Lace
    Rating:
    93%
    21 Reviews
  4. Comfort Devotion Lace Back Tanga PantyComfort Devotion Lace Back Tanga Panty
    New Color
    Maidenform 40159
    Comfort Devotion Lace Back Tanga Panty
    Rating:
    96%
    51 Reviews
  5. One Fabulous Fit 2.0 Tailored Demi T-Shirt BraOne Fabulous Fit 2.0 Tailored Demi T-Shirt Bra
    Maidenform dm7543
    One Fabulous Fit 2.0 Tailored Demi T-Shirt Bra
    Rating:
    96%
    5 Reviews
  6. One Fab Fit Extra Coverage Lace T-Back BraOne Fab Fit Extra Coverage Lace T-Back Bra
    Maidenform 7112
    One Fab Fit Extra Coverage Lace T-Back Bra
    Rating:
    87%
    247 Reviews
  7. Comfort Devotion Embellished Extra Coverage BraComfort Devotion Embellished Extra Coverage Bra
    Maidenform 09404
    Comfort Devotion Embellished Extra Coverage Bra
    Rating:
    98%
    51 Reviews
  8. Flexees Unlined Cup Built-In Bra Body ShaperFlexees Unlined Cup Built-In Bra Body Shaper
    Maidenform 1456
    Flexees Unlined Cup Built-In Bra Body Shaper
    Rating:
    91%
    22 Reviews
  9. One Fab Fit Original Tailored Demi T-Shirt BraOne Fab Fit Original Tailored Demi T-Shirt Bra
    Maidenform 7959
    One Fab Fit Original Tailored Demi T-Shirt Bra
    Rating:
    88%
    262 Reviews
  10. Easy Up Strapless Firm Control BodybrieferEasy Up Strapless Firm Control Bodybriefer
    Maidenform 1256
    Easy Up Strapless Firm Control Bodybriefer
    Rating:
    75%
    51 Reviews
  11. Dream Tailored Cotton Boyshort PantyDream Tailored Cotton Boyshort Panty
    Maidenform dm0002
    Dream Tailored Cotton Boyshort Panty
    Rating:
    86%
    14 Reviews
  12. Sexy Must Haves Lace ThongSexy Must Haves Lace Thong
    Maidenform dmeslt
    Sexy Must Haves Lace Thong
    Rating:
    100%
    2 Reviews
  13. Comfort Devotion Extra Coverage Underwire BraComfort Devotion Extra Coverage Underwire Bra
    Maidenform 9436
    Comfort Devotion Extra Coverage Underwire Bra
    Rating:
    91%
    54 Reviews
  14. Love The Lift Push Up & In Lace Demi BraLove The Lift Push Up & In Lace Demi Bra
    Maidenform dm9900
    Love The Lift Push Up & In Lace Demi Bra
    Rating:
    93%
    10 Reviews
  15. Flexees Open Bust Torsette with Cool ComfortFlexees Open Bust Torsette with Cool Comfort
    Maidenform 1866
    Flexees Open Bust Torsette with Cool Comfort
    Rating:
    79%
    18 Reviews
  16. Instant Slimmer Long Torso Waist TrainerInstant Slimmer Long Torso Waist Trainer
    Maidenform 6868
    Instant Slimmer Long Torso Waist Trainer
    Rating:
    85%
    125 Reviews
  17. All-in-One Body Shaper with Built in BraAll-in-One Body Shaper with Built in Bra
    Maidenform dms089
    All-in-One Body Shaper with Built in Bra
    Rating:
    90%
    2 Reviews
  18. Tame Your Tummy Brief PantyTame Your Tummy Brief Panty
    Maidenform dm0051
    Tame Your Tummy Brief Panty
    Rating:
    78%
    10 Reviews
  19. One Fabulous Fit 2.0 Wireless BraOne Fabulous Fit 2.0 Wireless Bra
    Maidenform dm2301
    One Fabulous Fit 2.0 Wireless Bra
    Rating:
    100%
    1 Review
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Maidenform

In the 1920s the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Before then, fashion focused on a boyish silhouette with bras that were typically a bandeau style meant to flatten breasts. Realizing that women would look better with a more natural and womanly silhouette, they constructed the first of the bra styles that we know today: two distinct cups separated by an elastic center piece.

Today, Maidenform is a market leader in women's lingerie, selling in countries worldwide. Maidenform bras, panties, and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe. Their bras are most suited to small-to-average-sized busts, with a great selection of lightly padded and shallow demi cup styles. Whatever styles you like, you can expect great support, a comfortable fit, and styles to suit everything in your wardrobe.

Maidenform lingerie maintains its commitment to fashionable design and offers many products in both basic and stylish colors. Their variety of style lines allows us to choose just how much “oomph” we want, with the Custom Lift collection delivering varying lifts by cup size. Whether we want a smooth and refined look for day or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

HerRoom customer favorites include the Comfort Devotion collection, which includes bras, panties, and shapewear. The Maidenform One Fab Fit collection is also extremely popular and includes demi cups, underwire bras and t-back styles. This collection also includes panties, among them high-cut briefs and hipster panties.
 
Maidenform panties include many styles, making them market leaders. The tanga panty is a perennial favorite for both comfort and sexiness. Other Maidenform panty styles include briefs, bikinis, boyshorts, hipsters and thongs. You'll find fun designs, too, like heather stripes, stretch lace, and animal prints. 

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60s, and you might think of Maidenform as an old-fashioned brand. Both their marketing campaigns and their design teams have always been progressive. Starting in the 1970s Maidenform aimed at a younger customer base with less structured bras and color-coordinated collections. For some of us, the Sweet Nothings bra may have been our very first. Now, after over 80 years, Maidenform is in its third generation of family management and still producing fashionable, youthful products for women of all shapes and ages.