Maidenform

Filter By
Size
close
OR
Done Clear All
Category
Features

Why Buy Maidenform Lingerie?  
Maidenform lingerie practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles.

Items 1-24 of 107

  1. Flexees Open Bust Wide Strap Body Shaper Flexees Open Bust Wide Strap Body Shaper
    Maidenform 1856
    Flexees Open Bust Wide Strap Body Shaper
    Rating:
    94%
    22 Reviews
    $61.00 $39.65
    Add to Compare
  2. Flexees Ultimate Slimmer Open Bust Body Shaper Flexees Ultimate Slimmer Open Bust Body Shaper
    Maidenform 2656
    Flexees Ultimate Slimmer Open Bust Body Shaper
    Rating:
    87%
    82 Reviews
    $63.00 $40.95
    Add to Compare
  3. Comfort Devotion Demi Bra Comfort Devotion Demi Bra
    Maidenform 9402
    Comfort Devotion Demi Bra
    Rating:
    97%
    55 Reviews
    $23.95 - $44.00
    Add to Compare
  4. Love The Lift Custom Lift Strapless Multiway Bra Love The Lift Custom Lift Strapless Multiway Bra
    Maidenform 9417
    Love The Lift Custom Lift Strapless Multiway Bra
    Rating:
    98%
    11 Reviews
    $48.00 $25.95 - $31.20
    Add to Compare
  5. Cover Your Bases WYOB Camisole w/ Cool Comfort Cover Your Bases WYOB Camisole w/ Cool Comfort
    Maidenform dm0038
    Cover Your Bases WYOB Camisole w/ Cool Comfort
    Rating:
    80%
    1 Review
    $40.00 $26.00
    Add to Compare
  6. Firm Foundations Love the Lift Cup Camisole Firm Foundations Love the Lift Cup Camisole
    Maidenform dm0044
    Firm Foundations Love the Lift Cup Camisole
    Rating:
    64%
    9 Reviews
    $58.00 $37.70
    Add to Compare
  7. FitSense High Waist Shaping Brief Panty FitSense High Waist Shaping Brief Panty
    Maidenform dm0073
    FitSense High Waist Shaping Brief Panty
    $44.00 $23.95
    Add to Compare
  8. FlexBack Modern Demi Bra FlexBack Modern Demi Bra
    Maidenform dm0074
    FlexBack Modern Demi Bra
    $39.00 $22.95
    Add to Compare
  9. DreamWire Demi Bra DreamWire Demi Bra
    Maidenform dm2300
    DreamWire Demi Bra
    $48.00 $26.95 - $31.20
    Add to Compare
  10. Soft Support Wirefree Bra Soft Support Wirefree Bra
    Maidenform dm2314
    Soft Support Wirefree Bra
    $40.00 $26.00
    Add to Compare
  11. Seamless Comfort Waist High Leg Bikini Panty Seamless Comfort Waist High Leg Bikini Panty
    Maidenform dm2317
    Seamless Comfort Waist High Leg Bikini Panty
    $13.00 $8.45
    Add to Compare
  12. Slim Waisters Thigh Slimmer Slim Waisters Thigh Slimmer
    Maidenform dm2550
    Slim Waisters Thigh Slimmer
    Rating:
    72%
    5 Reviews
    $43.00 $27.95
    Add to Compare
  13. Firm Foundations Hi-Waist Thigh Slimmer Firm Foundations Hi-Waist Thigh Slimmer
    Maidenform dm5001
    Firm Foundations Hi-Waist Thigh Slimmer
    Rating:
    80%
    1 Review
    $54.00 $35.10
    Add to Compare
  14. One Fabulous Fit 2.0 Full Coverage Underwire Bra One Fabulous Fit 2.0 Full Coverage Underwire Bra
    Maidenform dm7549
    One Fabulous Fit 2.0 Full Coverage Underwire Bra
    Rating:
    80%
    1 Review
    $48.00 $28.95 - $31.20
    Add to Compare
  15. Modern Comfort SmoothTec Pullover Bra Modern Comfort SmoothTec Pullover Bra
    Maidenform dm7676
    Modern Comfort SmoothTec Pullover Bra
    $40.00 $21.95 - $24.95
    Add to Compare
  16. Pure Comfort V-Neck Pullover Lace Back Bra Pure Comfort V-Neck Pullover Lace Back Bra
    Maidenform dm7679
    Pure Comfort V-Neck Pullover Lace Back Bra
    Rating:
    100%
    1 Review
    $40.00 $21.95 - $26.00
    Add to Compare
  17. Pure Comfort Lace Push-Up Wireless Bra Pure Comfort Lace Push-Up Wireless Bra
    Maidenform dm7680
    Pure Comfort Lace Push-Up Wireless Bra
    Rating:
    60%
    1 Review
    $38.00 $24.70
    Add to Compare
  18. Pure Comfort Modern Scoop Neck Wireless Bra Pure Comfort Modern Scoop Neck Wireless Bra
    Maidenform dm7682
    Pure Comfort Modern Scoop Neck Wireless Bra
    $38.00 $19.95 - $22.95
    Add to Compare
  19. Pure Comfort Wireless Multi-Way Bra Pure Comfort Wireless Multi-Way Bra
    Maidenform dm7685
    Pure Comfort Wireless Multi-Way Bra
    $38.00 $24.70
    Add to Compare
  20. Comfort Devotion Ultimate No-Show Underwire Bra Comfort Devotion Ultimate No-Show Underwire Bra
    Maidenform dm9410
    Comfort Devotion Ultimate No-Show Underwire Bra
    $44.00 $25.95
    Add to Compare
  21. Barely There Invisible Look Thong Barely There Invisible Look Thong
    Maidenform dmbttg
    Barely There Invisible Look Thong
    $13.00 $8.45
    Add to Compare
  22. Sexy Must Haves Lace Cheeky Boyshort Panty Sexy Must Haves Lace Cheeky Boyshort Panty
    Maidenform dmclbsl
    Sexy Must Haves Lace Cheeky Boyshort Panty
    $12.00 $6.95
    Add to Compare
  23. Cover Your Bases Thong Panty - 2 Pack Cover Your Bases Thong Panty - 2 Pack
    Maidenform dms080
    Cover Your Bases Thong Panty - 2 Pack
    Rating:
    100%
    1 Review
    $39.00 $22.95
    Add to Compare
  24. Cover Your Bases Shaping Girlshort - 2 Pack Cover Your Bases Shaping Girlshort - 2 Pack
    Maidenform dms081
    Cover Your Bases Shaping Girlshort - 2 Pack
    Rating:
    60%
    2 Reviews
    $39.00 $25.35
    Add to Compare
Page
per page

n the 1920s the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Before then, fashion focused on a boyish silhouette with bras that were typically a bandeau style meant to flatten breasts. Realizing that women would look better with a more natural and womanly silhouette, they constructed the first of the bra styles that we know today: two distinct cups separated by an elastic center piece.

Today, Maidenform is a market leader in women's lingerie, selling in countries worldwide. Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe. Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi cup styles. Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.

Maidenform lingerie maintains its commitment to fashionable design and offers many products in both basic and stylish colors. Their variety of style lines allow us to choose just how much “oomph” we want, with the Custom Lift collection delivering varying lift by cup size. Whether we want a smooth and refined look for day or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

HerRoom customer favorites include the Comfort Devotion collection, which includes bras, panties and shapewear. The Maidenform One Fab Fit collection is also extremely popular and includes demi cups, underwire bras and t-back styles. This collection also includes panties, among them high-cut briefs and hipster panties.
 
Maidenform panties include many styles, making them market leaders. The tanga panty is a perennial favorite for both comfort and sexiness. Other Maidenform panty styles include briefs, bikinis, boyshorts, hipsters and thongs. You'll find fun designs, too, like heather stripes, stretch lace and animal prints. 

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60s, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been progressive. Starting in the 1970s Maidenform aimed at a younger customer base with less structured bras and color coordinated collections. For some of us, the Sweet Nothings bra may have been our very first. Now, after over 80 years, Maidenform is in its third generation of family management and still producing fashionable, youthful products for women of all shapes and ages.

Maidenform