About Cassie
Meet Cassandra “Cassie” Edmark
Cassie Edmark grew up around bras—but shops for them like everyone else.
As the daughter of HerRoom founder Tomima Edmark, she had a front-row seat to the creation of a company built around helping women find the right fit. She watched her mother turn an idea into a business, solving problems many women didn’t even realize had solutions and creating a place where customers could finally feel understood.
As she got older, Cassie became involved in nearly every aspect of the company. From packing boxes during holiday rushes to working in customer service and learning firsthand what happens when a product doesn’t fit correctly, she gained experience across the business before eventually helping shape the customer experience behind the scenes.
What makes Cassie’s perspective unique is that she approaches lingerie and swimwear not only as an industry insider, but as a customer with her own fit challenges.
Tall, relatively standard in clothing size, and very full-busted, Cassie understands firsthand how difficult shopping can be when proportions don’t align with traditional sizing systems. While she doesn’t fit into the plus-size category, standard sizing often fails to account for her shape, creating many of the same frustrations experienced by countless women.
Like many customers, she’s spent hours searching for products that work, navigating limited size availability, comparing styles, and falling down more than a few internet rabbit holes in pursuit of the right fit.
She’s stood in fitting rooms feeling frustrated. She’s experienced the challenges of swimsuit shopping as a teenager. And despite growing up with one of the world’s leading bra-fitting experts, she was convinced for years that she could figure everything out on her own.
Instead of simply telling her what size or style to wear, Tomima worked through the process alongside her—measuring necklines, comparing silhouettes, analyzing product photos, and using HerRoom’s fit tools to predict what would work before anything was ordered.
Eventually, a little trial and error—and a little humility—proved that experience matters.
She’s had days where getting dressed felt like solving a problem she never signed up for. And she’s also learned how to work with her body—and eventually, how to appreciate it.
Why Cassie’s Callouts?
Tomima’s expertise lies in fit science, sizing systems, and foundation garments. Cassie’s perspective focuses on something equally important: how these products actually perform in everyday life.
She approaches lingerie through the lens of lived experience—what works when getting dressed for real life, not just standing in front of a mirror.
Today, Cassie combines that personal experience with extensive product testing, customer feedback, and industry knowledge. She regularly reviews customer comments, monitors return patterns, and shares fit insights directly with the brands HerRoom carries, particularly when products fall short for body types that are often overlooked.
Her goal isn’t to replace the rules of bra fitting.
It’s to help customers understand how those rules apply to real bodies, real wardrobes, and real-world situations.
Through Cassie’s Callouts, she shares practical observations, styling insights, fit considerations, and personal experiences designed to bridge the gap between technical fit advice and everyday wear.
Because not every body fits neatly into a category. And nobody should feel like they have to.
