Wonderbra

Wonderbra

Ever wonder how the Wonderbra conquered the fashion scene? The first Wonderbra Push Up Plunge Bra was invented in 1963 by Louise Poirier, a French-Canadian designer. Wouldn't you know that a Frenchwoman would invent this sexy bra! This first Wonderbra had 54 separate design parts that created fabulous cleavage, including 3-part construction, angled back and underwire cups, removable padding (cookies), a gate back design and non-stretch straps.

Wonderbra's Push-Up bra launched Wonderbra into the lingerie industry. An instant success, it quickly became not only the top-selling push-up bra, but basically became synonymous with push-up bras. In fact, the Council of Fashion Designers lauded Wonderbra "for creating a phenomenon never before experienced in the industry."

Although long known in Canada and the UK, Wonderbra debuted in the U.S. by positioning itself as a sexy, more natural-looking alternative to the highly structured bras of earlier generations.  The plunge style bra became a mega-hit in Great Britain, which made it a natural for an international roll-out. Introduced to the U.S. in 1994, it arrived with almost as much hoopla and hysteria as the Beatles a few decades earlier. Droves of women lined up outside department stores to get their sexy Wonderbra, making first-year sales approximately $120 million, and taking it from a mere lingerie item into the realm of "vitally necessary accessory." A combination of gutsy, edgy advertising and high-quality product quickly put Wonderbra at the top of the market.

Wonderbra bras are meticulously constructed to create both enhancement and lift. The graduated air+gel pads create deep cleavage and dramatic enhancement. Wonderbra's all-new revamped offerings include the Ultimate collection, which includes contour/t-shirt styles, strapless, convertible, push-up with air+gel boosting, the Ultimate multi-way, and finally, the Ultimate Shorty Panty to wear with any of the collections' fabulous bras. Its incredibly soft fabric and absence of visible seams will give you all-day comfort and confidence. Wonderbra's Refined Glamour collection features gorgeous floral lace in triangle underwire cups; and strapless plunge and balconette styles with a built-in flexible support cup system. The Refined Glamour Full Effect Push-Up Bra with plunge neckline features the gel+air cup structure and has convertible straps to wear several ways.  To coordinate with all these fabulous bras, the Refined Glamour shorty panty with exquisite floral lace and a cotton-lined gusset.

Since its debut, Wonderbra has expanded its line to include strapless bras as well as panties and thongs. They continually expand the lines with new designs and styles offering varying levels of shaping and lift. Wonderbra has become not just a lingerie item, but a vital fashion accessory and cultural icon. The brand has expanded beyond dramatic cleavage to create an entire lingerie wardrobe.

Wonderbra is now under the Hanes Brand International umbrella, which ensures its superior product development.