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Bright colors, fun designs and amazing fabrics make up the O'Neill brand fashions. O'Neill swimsuits are a favorite among women who love all sorts of swimwear styles. O'Neill cover ups can be worn as casual dresses or for a day on the beach. Board shorts, bikinis, string bikinis, dresses and cover ups are just a few of the classic O'Neill designs.

It all started with a wetsuit. O'Neill was born in 1952 when California surfer, Jack O'Neill had an epiphany. O'Neill studied extensively, trying to find a solution to the large waves in freezing water. He wanted to surf, but couldn't beat those waves. O'Neill began with flexible plastic foam and thin sheets of fabric, and after much research with his final ingredient, neoprene foam carpeting, realized it worked to keep him warm. What began selling as wetsuits in a small surf shop has now turned into a global business. O'Neill now makes all kinds of clothing, accessories, womens swimwear and leisurewear.

O'Neill swimwear can be found just about anywhere you look on the beach, by the pool or at casual gatherings in warmer weather. Women cannot resist the fun, wild colors and the flirty, playful prints. O'Neill is one of the most well-known brands in the world. It graces magazines like People, Coastal Living and Surfing. It even makes appearances on The Ellen DeGeneres Show. Just about every famous surfer has worn O'Neill, including Kelly Slater and Sage Erickson.

Women love O'Neill swimwear, tee shirts and tops because they're comfortable and fun. The brand stands behind its playful products with a powerful stance for women. They are always hosting or participating in events that give girls a powerful feeling they can conquer the world, especially if they are wearing their O'Neill duds! O'Neill has seminars and gives scholarships away to women who want to change the world, just like their clothing changed the world of surfing.

O'Neill dresses women head to toe in stylish, illuminating fashions that are perfect for lounging, swimming, basking or chilling. O'Neill fashions use many different fabrics when constructing their designs. From modal, cotton and crinkle gauze to polyester and microfiber, O'Neill clothes in comfort. Crocheted lace and satin touches are just a few touches of sunshine added to the fashions. Overall, each fashion is bright and classy so you can have a little fun in the sun. O'Neill even has a classic vintage line that is inspired by 1950s styles. Its crazy sayings and bold letters are perfect for all women's styles. The best thing about an O'Neill fashion is you can wear it at the beach all day playing in the sand, then slip on some high heels and earrings for a night out at the beach club. O'Neill promises to always make you happy by being versatile, stylish and upbeat. Being among friends is even more enjoyable when wearing an O'Neill fashion.