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Leading Lady specializes in producing lingerie for women's evolving lifestyle needs. Not only do they design and produce supportive, stylish bras, but they also make front-closure sleep/leisure bras that may be used by nursing mothers, contour/T-shirt bras, sports bras, posture back styles and other specialized lingerie. Leading Lady realizes women want their bras to be functional, affordable and easy to wear. Leading Lady's all-inclusive range of average, plus size and full-figure bras is available in 34A to 56G. Women everywhere should be comfortable in their bras. Leading Lady promises their bras will fully support you, keep you comfortable, and make you feel pretty in both underwire and wireless styles.

Leading Lady was founded in 1939 by Frank G. Farino, who worked at a Cleveland bra company, but found himself out of a job when it closed the doors. Equipped with two sewing machines and a handful of business contacts, Farino began making his own bras. He faced a large problem when the war led to a shortage in materials to create lingerie. Farino realized maternity and nursing bras were classified as medical items that were necessary in the world. Leading Lady has become one of the country's most successful intimate apparel manufacturers. It remains a family company with the same vision as Frank had in mind many decades ago, the vision to help women find their perfect bras.

Leading Lady celebrates women through its products, programs and philanthropic events. They support many organizations and fight for many issues relevant to women across the country. They also encourage all employees to volunteer with charities. Leading Lady doesn't stop there. They also give back to the environment by using as many disposable products as possible and put in place every environmentally friendly practice they can.

Leading Lady prides themselves in offering women bras that work for every occasion of life. Comfort and support are their top priorities, while giving women a look of elegance and style at the same time.

Leading Lady also uses the traditional band measuring system when 3"-4" is added to your underband.  So, if you measure 39" in the underband, you are a 42 band size.  The A cups in this brand are also independentlly graded to have a wider base and less projection than other cup sizes. This is unique to Leading Lady.