Long ago lingerie was to be felt and not seen. It was bland and boring. The Honeydew Intimates Collection changed all of this. Full of bursts of color, wild prints and distinct designs, Honeydew products don't let a woman staring into her lingerie collection get bored. The Honeydew collection is a mix of functional, flirty and frisky whether putting on a bra under work clothes or throwing on a new pair of panties for a night out. Being girly never felt so good.
Honeydew was created by Benny Zafrani in Los Angeles in 2002. Zafrani started the line after many years in the fashion market with this family who owned and operated an intimates apparel line. He joined forces with his family to design a line of lingerie that defied the classic nude, black and white lingerie of yesterday. Though Honeydew has become a household name in the world of fashion, the company has stayed true to its roots. Zafrani's father, Motty is in charge of manufacturing, his mother, Riki is an editor at the company, and his brothers and extended family members work for the company as well. Keeping Honeydew playful, colorful and fashionable is the main goal for the Zafrani family. The family-owned business must be doing some right as Honeydew is now a presence in the global fashion market. The collection is now sold in over 2,200 retail locations and many online retailers.
Honeydew's signature item is the rumba boyshort panty with brightly colored ruffles. Sure to bring back the ruffled, frilly feeling of childhood, the luminous panties are not only bursting with color, but with comfort and elegance. The Honeydew collection is comprised of lace, nylon and soft fabrics in bras, panties, camis, loungewear and sleepwear. Nothing in the Honeydew collection can be called boring. This is one reason why so many celebrities are jumping on the Honeydew bandwagon. Drew Barrymore, Paris Hilton, Halle Berry and Jessica Simpson are just a few celebrities who enjoy the refreshing experience of a Honeydew intimate. The collection has been featured in fashion magazines like InStyle, Redbook, Shape and Vanity Fair.
Honeydew customers say they love the look of the ruffled panties that throws them back to childhood, but gives them a push of sexiness. Most say the pieces in the collection give them a sense of happiness from the bright colors and styles, but the best part is they are still comfortable and able to wear everyday clothing. Playful while being classic is what most customers love about wearing Honeydew lingerie. Customers warn you won't be able to buy or own just one piece because Honeydew is just too addicting.
Honeydew knows the modern woman isn't boring. She can be classic while still being bright and colorful. Honeydew boyshort panties combined with a cami designed in whimsical prints is just something that should be in every woman's lingerie drawer for that feeling of fun. The Honeydew collection promises to fill this woman's lingerie drawer with pieces that will make her feel classy, sexy and comfortable at the same time.