Gossard

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Why Buy Gossard Lingerie?  

Voted the UK's Lingerie Brand of the Year, Gossard has been making undergarments since the early 1900's. What started with corsets has grown into a stylish line of lingerie. Styles are sexy and fresh, including padded plunge bras, sheer stretch cups, lacy panties and thongs. British women who want something way beyond basic choose Gossard as their favorite brand. Try it and you'll see why.

Items 1-24 of 42

  1. Superboost Lace Deep V Underwire BraletteSuperboost Lace Deep V Underwire Bralette
    Gossard 7718
    Superboost Lace Deep V Underwire Bralette
    Rating:
    91%
    63 Reviews
    $30.99 - $76.00
  2. Glossies Sheer BraGlossies Sheer Bra
    Gossard 6271
    Glossies Sheer Bra
    Rating:
    89%
    155 Reviews
    $23.99 - $60.00
  3. Glossies Lace Sheer BraGlossies Lace Sheer Bra
    Gossard 13001
    Glossies Lace Sheer Bra
    Rating:
    94%
    39 Reviews
    $29.99 - $66.00
  4. Superboost Lace Padded Plunge BraSuperboost Lace Padded Plunge Bra
    Gossard 7711
    Superboost Lace Padded Plunge Bra
    Rating:
    81%
    56 Reviews
    $32.99 - $73.00
  5. Superboost Lace Non-Padded Plunge BraSuperboost Lace Non-Padded Plunge Bra
    Gossard 7725
    Superboost Lace Non-Padded Plunge Bra
    Rating:
    89%
    14 Reviews
    $36.99 - $73.00
  6. Glossies Leopard Sheer BraGlossies Leopard Sheer Bra
    Gossard 13101
    Glossies Leopard Sheer Bra
    Rating:
    85%
    4 Reviews
    $41.95 - $70.00
  7. Superboost Lace Band T-Shirt BraSuperboost Lace Band T-Shirt Bra
    Gossard 7705
    Superboost Lace Band T-Shirt Bra
    Rating:
    80%
    3 Reviews
    $43.95 - $73.00
  8. Glossies Lotus Sheer BraGlossies Lotus Sheer Bra
    Gossard 19001
    Glossies Lotus Sheer Bra
    Rating:
    100%
    1 Review
    $66.00
  9. Superboost Lace ThongSuperboost Lace Thong
    Gossard 7716
    Superboost Lace Thong
    Rating:
    93%
    3 Reviews
    $14.99 - $32.00
  10. Superboost Lace Short PantySuperboost Lace Short Panty
    Gossard 7714
    Superboost Lace Short Panty
    Rating:
    100%
    3 Reviews
    $14.99 - $37.00
  11. Glossies Sheer Short PantyGlossies Sheer Short Panty
    Gossard 6274
    Glossies Sheer Short Panty
    Rating:
    100%
    4 Reviews
    $30.00
  12. Glossies Lace Sheer Brief PantyGlossies Lace Sheer Brief Panty
    Gossard 13003
    Glossies Lace Sheer Brief Panty
    Rating:
    100%
    6 Reviews
    $25.95 - $37.00
  13. Glossies Sheer ThongGlossies Sheer Thong
    Gossard 6276
    Glossies Sheer Thong
    Rating:
    96%
    10 Reviews
    $28.00
  14. Envy Non Padded Plunge BraEnvy Non Padded Plunge Bra
    Gossard 19801
    Envy Non Padded Plunge Bra
    Rating:
    50%
    2 Reviews
    $51.95 - $73.00
  15. Glossies Leopard Sheer ThongGlossies Leopard Sheer Thong
    Gossard 13106
    Glossies Leopard Sheer Thong
    Rating:
    100%
    1 Review
    $33.00
  16. Glossies Lace Sheer ThongGlossies Lace Sheer Thong
    Gossard 13006
    Glossies Lace Sheer Thong
    Rating:
    100%
    1 Review
    $23.95 - $33.00
  17. Glossies Leopard Short PantyGlossies Leopard Short Panty
    Gossard 13104
    Glossies Leopard Short Panty
    Rating:
    100%
    3 Reviews
    $20.95 - $37.00
  18. Fiesta Cheeky Short PantyFiesta Cheeky Short Panty
    Gossard 19703
    Fiesta Cheeky Short Panty
    $37.00 $25.95
  19. Superboost Lace Strapless Multiway BraSuperboost Lace Strapless Multiway Bra
    Gossard 7737
    Superboost Lace Strapless Multiway Bra
    Rating:
    80%
    1 Review
    $76.00
  20. Boost Sweetheart Plunge BraBoost Sweetheart Plunge Bra
    Gossard 11255
    Boost Sweetheart Plunge Bra
    Rating:
    60%
    1 Review
    $57.00 $25.99
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Gossard

Gossard was founded in 1901 by Henry Williamson Gossard, an American who worked for a dressmaking company. While visiting Paris, Mr. Gossard became entranced by the famous actress Sarah Bernhardt, and was completely fascinated by a custom-made corset she was wearing on stage. An on-line photo gallery taken from the early twentieth century shows his line of corsets, shown with different ideal figure types, a masterful marketing ploy in that Victorian/Edwardian era. Through the years, famous British models were often used to promote the Gossard brand.  

He soon began making corsets and other undergarments in Chicago. He opened offices in London, where he started producing catalogs with corsets and brassieres. In a revolutionary stroke of genius, he moved the strings on corsets from the back to the front, making it easier to get in and out of. He finally ceased his business in the United States and moved to Britain and became involved in the Second World War effort, making bras for the Women's Royal Navy, as well as military sails and parachutes. Perhaps all this experience with various fabrics led to Silkskin girdles, made out of the new wonder material - nylon! Another of his inventions inclued the Perma-lift bra collection featured a bra cup insert for permanent lift. Gossard then began making beautiful fashion bras, including the famous Wonderbra.

The innovative SuperSmooth collection with no-stitch, no-seam technology provided invisibility under clothing as well as excellent support. More recently, Gossard won "Lingerie Brand of the Year 2013" by judges, and the UK's "Favorite Lingerie Brand of the Year 2013" by popular vote.

Gossard bras are available at HerRoom in band sizes 30-44 and cup sizes D to G, varying by style. Panties, garter belts and waist cincher come in sizes XS to XL with selected panties in 2X and 3X. The Gossard Retrolution moderate control corset and slip are available in bra sizes.

HerRoom will be receiving acclaimed Gossard lingerie frequently, so check back with us to see our latest!