Why Buy Self Expressions Back Smoothing Shapewear? A division of Maidenform, Self Expressions solves wardrobe dilemmas with innovative bra styles and shapewear. Need a shaping slip with built-in bra, a soft-cup strapless bra or firm-control body suit? They make it. From tanks to shapewear to tee-shirt bras, the brand is committed to helping women look their best, whether for a casual weekend or a special occasion and everything in between.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!