Lily Of France

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Lily of France has been a trendsetter in lingerie design for almost a century. Women find  the look, feel and size they desire when shopping Lily of France. The collections include sleek microfiber styles as well as underwire, push-up, sports bras and t-shirt bras. Lily of France even featured one of the first bras with an adjustable front closure so women could control their cleavage. Innovative, stylish and comfortable, Lily of France promises to keep fashion moving forward.

French designs hit the fashion world in the early 1900s with sexy and seductive styles that were a welcome addition to the world of lingerie. Lily of France opened their doors in 1915 in New York. Designer John Kloss helped Lily of France became a household name in the 1970s when he designed the “glossie” bra. This design stemmed from the “ban the bra” movement during that time. Kloss made this bra from stretchy, sheer material so that it appeared not to exist. The design was seamless and underwired so it still gave women the support they needed. Lily of France also created one of the first bras to have convertible straps so women could change the look and style to go with their outfit. Lily of France was acquired by Fruit of the Loom in 2007. They continue the legacy to keep up with the trends and produce new designs for women to be supported and happy.

One of the best-selling Lily of France collections is Ego Boost push-up bras, featuring medium to heavy graduated padding to give your bust a boost that is very sexy and ego gratifying. Among the styles: tailored contour underwire, front closure with elegant lace racerback, pretty jacquard seamless cups with convertible crossed racerbacks, and a lace-trimmed contour/t-shirt style that converts 9 different ways! 

The Lily of France Seamless Comfort Bralette 2-pack is also a favorite for its conveniently packaged duos in a wealth of colors. Stretchy molded knit cups are lined with pockets for removable padding for sleep/leisure wearing versatility. 

Lily of France uses their classic, timeless designs to help women feel clothed in comfort and at the top of their game. They use their innovative techniques and knowledge of what women love in their bras to continue to move forward and wow the lingerie world.