Prima Donna Marie Jo Underwire Bras

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What is an Underwire Bra?  

Bras with sewn-in U-shaped wires to cradle the underside of the breast in each bra cup. If you are in the correct bra size and bra style, these bras are the most comfortable. This support feature helps to lift, separate, and shore up the bustline for better shape and extra support- especially for full-figured women. Bras with underwires can be designed with less coverage than those without.  Demi, balconette, and plunge bras use shorter underwires. Thus, good bra style choices for petite and short-waisted women.

Items 1-24 of 73

  1. Madison Full Cup BraMadison Full Cup Bra
    Prima Donna 016-2120
    Madison Full Cup Bra
    Rating:
    91%
    306 Reviews
  2. Satin Seamless Underwire BraSatin Seamless Underwire Bra
    Prima Donna 016-1330
    Satin Seamless Underwire Bra
    Rating:
    89%
    150 Reviews
  3. Orlando Full Cup BraOrlando Full Cup Bra
    Prima Donna 016-3150
    Orlando Full Cup Bra
    Rating:
    100%
    10 Reviews
  4. Tom Fiberfill Convertible Underwire BraTom Fiberfill Convertible Underwire Bra
    Marie Jo 012-0826
    Tom Fiberfill Convertible Underwire Bra
    Rating:
    95%
    37 Reviews
  5. Avero Unlined Multiway Underwire BraAvero Unlined Multiway Underwire Bra
    Marie Jo 010-0410
    Avero Unlined Multiway Underwire Bra
    Rating:
    94%
    43 Reviews
  6. Avero Padded Convertible BraAvero Padded Convertible Bra
    Marie Jo 010-0416
    Avero Padded Convertible Bra
    Rating:
    97%
    79 Reviews
  7. Deauville Full Cup BraDeauville Full Cup Bra
    Prima Donna 016-1810
    Deauville Full Cup Bra
    Rating:
    96%
    304 Reviews
  8. Divine Seamless Lace BraDivine Seamless Lace Bra
    Prima Donna 016-2650
    Divine Seamless Lace Bra
    Rating:
    91%
    39 Reviews
  9. Madison Contour Heart Shaped BraMadison Contour Heart Shaped Bra
    Prima Donna 026-2120
    Madison Contour Heart Shaped Bra
    Rating:
    93%
    19 Reviews
  10. The Gym Underwire Sports BraThe Gym Underwire Sports Bra
    Prima Donna 6000410
    The Gym Underwire Sports Bra
    Rating:
    96%
    5 Reviews
  11. Twist I Do Full Cup Underwire BraTwist I Do Full Cup Underwire Bra
    Prima Donna 014-1602
    Twist I Do Full Cup Underwire Bra
    Rating:
    100%
    5 Reviews
  12. Twist I Do Deep Plunge Balcony Longline BraTwist I Do Deep Plunge Balcony Longline Bra
    Prima Donna 014-1606
    Twist I Do Deep Plunge Balcony Longline Bra
    Rating:
    72%
    5 Reviews
  13. Satin Strapless BraSatin Strapless Bra
    Prima Donna 016-1331
    Satin Strapless Bra
    Rating:
    92%
    37 Reviews
  14. Jane Contour Balconette BraJane Contour Balconette Bra
    Marie Jo 010-1339
    Jane Contour Balconette Bra
    Rating:
    97%
    19 Reviews
  15. Avero Contour Plunge BraAvero Contour Plunge Bra
    Marie Jo 010-0418
    Avero Contour Plunge Bra
    Rating:
    94%
    22 Reviews
  16. Madison Seamless Non-Padded BraMadison Seamless Non-Padded Bra
    Prima Donna 026-2127
    Madison Seamless Non-Padded Bra
    Rating:
    100%
    1 Review
  17. Tom Balconette BraTom Balconette Bra
    Marie Jo 012-0829
    Tom Balconette Bra
    Rating:
    94%
    15 Reviews
  18. Figuras Heart Shaped Padded BraFiguras Heart Shaped Padded Bra
    Prima Donna 026-3250
    Figuras Heart Shaped Padded Bra
    Rating:
    69%
    7 Reviews
  19. Avero Push Up BraAvero Push Up Bra
    Marie Jo 020-0417
    Avero Push Up Bra
    Rating:
    90%
    6 Reviews
  20. Twist East End Full Cup Wire BraTwist East End Full Cup Wire Bra
    Prima Donna 014-1930
    Twist East End Full Cup Wire Bra
    Rating:
    100%
    3 Reviews
  21. Couture 3 Part Cup BraCouture 3 Part Cup Bra
    Prima Donna 016-2580
    Couture 3 Part Cup Bra
    Rating:
    91%
    87 Reviews
  22. Tom Strapless BraTom Strapless Bra
    Marie Jo 012-0828
    Tom Strapless Bra
    Rating:
    100%
    9 Reviews
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Underwire Bras Underwire Bras | HerRoom

Underwire Bras

In the right size, a very comfortable fit

The underwire bra is a bra style that is constructed with thin, semi-circular strips of wire or plastic sewn into the bottoms of the cups. The purpose of the underwire is to help prevent sagging and lift the breasts so they appear more upright and lifted. This is one of the most popular bra styles among women. 

Because the underwire bra provides extra lift and support, it flatters the figure and gives you a sexy and feminine silhouette. Worn by women of all different cup sizes both large and small, there’s an underwire for every woman – regardless of her size, shape, and breast type.

Types of underwire bras

The majority of underwire support bras are made in the traditional style, including adjustable or convertible straps and a hook and eye back closure. There is a large variety of different underwire bras, including seamed cups, T-shirt bras, minimizer bras, demi cup bras, full coverage bras, and more.

Demi cup underwire bras give you the lift and support you expect from an underwire bra, with the sexy look of a cup with less coverage.

Full-coverage underwire bras lift and support your breasts while also giving you full coverage, modesty, and comfort.

Minimizer underwire brashelp reduce the projection of larger breasts for women who want to get a naturally, but less “out there” breast shape and silhouette. Minimizers are great under button-front shirts and other shirts that may cause gapping when worn by fuller figured women. They redistribute the breast tissue upwards and to the sides to create a natural and smooth shape.

Push-up underwire bras are designed to lift the breasts and enhance the cleavage. Padding in some push-up bras can make your breasts look a cup or two larger. The padding provides extra modesty around the nipples.

Seamed cup underwire bras</strong> are popular because their cup construction is made of 2 or more parts, which helps give you even more support than a seamless bra style. These are also made to flatter your shape.

T-shirt underwire bras create a smooth, rounded look under close-fitting clothing. Almost every woman has at least one T-shirt bra in her lingerie wardrobe because the style is flattering, comfortable and supportive.