Goddess

Goddess started over 50 years ago as a way for the full-figured woman to find elegant, form-flattering lingerie. The company, based in Boston, began when the founder couldn't find the right brand to fit her fuller figure and realized there had to be other women out there just like her. So, in 2002, Goddess became the first American brand under the Eveden Group — a company that designs high-quality, high fashion lingerie for many brands. Unlike the other brands in the now Wacoal Eveden Group, Goddess is the only one based on American sizing standards.

Goddess lingerie is known for its classic styling. Although Goddess previously only used basic neutral tones, this plus size brand now also includes high-luster satins in bright colors, floral and abstract prints and tonal jacquard patterns. They still focus on creating bras and Goddess panties that are constructed with clean lines and support for that classic style every woman needs. 

For wearing under formal wear, the Goddess Longline Bra is a great choice. Other popular pieces in the collection include the Goddess Kayla Underwire Bra and the Goddess Keira Banded Underwire Bra. Each bra and panty is fitted and designed for the full-figured and plus size woman wanting a classic, amazing style that will not change over time. Another new favorite is the Goddess maternity line with a nice selection of nursing and maternity bras for new moms wanting comfort and easy access for nursing.

Goddess bras have won several Undie Awards in recent years. In 2011, the Goddess strapless bra was voted as the favorite full-figured strapless bra. In 2010, Goddess was voted the favorite full-figure bra. Customers also rave about the sports bras, saying they give maximum support and comfort with their moisture-wicking fabric. One customer said, "Goddess is the only company that makes bras that satisfy me and I am grateful to be able to find this item on the herroom.com site."

Using curves as the classic sign of beauty and elegance, Goddess offers the full-figured woman a short journey to find the perfect fitting lingerie. Sizing varies from B-O cups and up to 56 bands. Smooth lines, lacy luxury and pretty accents help define Goddess bras and panties as the go-to brand for curvy ladies.

Who makes Goddess bras?

Goddess lingerie is designed and produced by Wacoal Europe, a division of the global lingerie company Wacoal Holdings. Wacoal Europe specializes in creating high-quality, fashion-conscious lingerie and bra-sized swimwear. This is the same company that owns one of our most popular brands, Wacoal. 

Are Goddess bras sized using US or UK sizing?

These bras use UK sizing for cup and band measurements. This means the sizes may differ from what you’re used to. To simplify the process, HerRoom makes it easy with Universal Cup Sizing™ (UCS)! Just look for your Universal Cup Size to shop confidently and consistently.

Do Goddess strapless bras work for plus-size women?

Yes, strapless bras can be effective for plus-size individuals when properly fitted. Key features to look for include a snug-fitting band, underwire support, and silicone or elastic grippers to prevent slipping. Goddess offers strapless bras designed specifically for fuller figures that many customers love.