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Bali lingerie was the brainchild of Sam and Sara Stein in the 1920s. Sara's bra concept went way beyond the style of those times, which was to project a flat silhouette. She created a better garment - the Bali bra - one that would be functional with an emphasis on comfortable fit and good looks. What started as a literal Mom and Pop operation grew to be one of America's finest lingerie brands, now owned by Hanes. The line includes Bali bras, including longlines and camisole styles, panties, and shapewear. The company has continued its commitment to creating the best possible product with luxurious fabrics, uncompromising quality and a fit beyond compare. 

Bali knows we're not all a size 2 and makes lingerie meant to enhance all body types. Their support bra selections include minimizers, Bali longline and wire-free bras, seamless bras, lace, stretch cotton and no-slip straps. HerRoom customer favorites include the Bali Satin Tracings Minimizer Bra 3562 and the Bali Lace & Smooth Bra 3432.

There’s one thing to note about Bali bras: They're cut generously. Some women find they can wear one cup size smaller than they usually buy.

Bali is no slouch when it comes to panties and shapewear. Bali briefs are always best-sellers on HerRoom. The all-cotton briefs are as soft as a second skin with just enough stretch to prevent them from riding up. You won't go wrong with any of the Bali stretch cotton panty styles.

Bali panties include a large variety of control briefs as well. Whether you're looking for firm, moderate or light control, there is a Bali panty style for you. The Skimp Skamp Brief Collection combines high style with great fit. The Bali Lacy Skamp Hikini Panties were the winner of the Undies Awards for best high-cut brief, and with good reason. The high cut leg is flattering for most body types and has great back coverage. The Skimp Skamp collection features a back seam for great shaping too.

Bali's Beautifully Confident panty styles now also address women's monthly and other lifestyle needs with panties that feature high absorbency and leak protection that lasts wash after wash. Moisture wicking, a multilayer crotch lining, and odor protection make these panties perfect for period wear, with a non-bulky profile for invisibility under clothing. The Beautifully Confident group is also eco-friendly, replacing disposable panty liners with an alternative that may be reused and washed.

Any company that understands comfort and fit as well as Bali is bound to make great shapewear. From control panel briefs to thigh slimmers and bust-to-bottom body slimmers, Bali has a variety of solutions to fashion challenges.

Bali intimates continue a long tradition of innovation. The Steins were the first to reshape American women's lingerie and never stopped coming up with new ideas. They designed and manufactured the very first bias-cut bra and first cotton bra. Now a part of another great tradition, Bali lingerie maintains the standards of comfort and fit that we women deserve without ever forgetting that we want to look great too.