
“THERE IS A WOMAN WHO REVEALS ALL FEMININE BEAUTIES . . . “ The story began in a small workshop, rue de Montyon in Paris. It is here that Madame Simone Perele’s legendary expertise saw the light of day. As a young corset maker, Simone Perele understood women’s desires. For her, all women were beautiful. It was simply a matter of helping them to reveal their beauty. Her understanding of women inspired an idea truly innovative for her time: to combine aestheticism with well-being. As collection followed collection, the Simone Perele label created styles which revealed the differing forms of feminine beauty. Madame Simone Perele’s talent began to become legendary. Since this debut every woman knows she can be beautiful: whether she can be sophisticated or natural, she is above all beautiful for herself, according to her life and her desires. So today, for every woman, beauty has its legend. BEAUTY HAS A LEGEND