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Why Buy Panache?   Panache offers lingerie and swimwear for both full-figure and small-breasted women, with sizes from AA-K. They excel at stylish supportive bras in larger sizes, with multi-part cups, balconets, plunge and t-shirt bras. Panache swimwear is sexy and shapely, with bra sizing for a perfect fit. Whether you need a little extra padding or support for large breasts, Panache delivers with modern, youthful style.
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Panache Jasmine Brief Panty 6955
Black Animal
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Panache Jasmine Brief Panty
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The Panache Jasmine Brief Panty 6955 is a pretty option that won't show under clothes. Panache's Jasmine Brief Panty is made of polyamide/cotton/elastane/polyester.
$31.00
Panache 6955 reviews

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Panache Marina Gathered Swim Bottom SW0839
White
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Panache Marina Gathered Swim Bottom
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The Panache Marina Gathered Swim Bottom SW0839 is detailed with sexy shirred side tabs. Panache's Marina Gathered Swim Bottom is made of polyamide/elastane.
$38.00
Panache SW0839 reviews

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Panache Britt High Waist Swim Bottom SW0926
Navy/White
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Panache Britt High Waist Swim Bottom
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The Panache Britt High Waist Swim Bottom SW0926 has charming front tab and button detailing. Panache's Britt High Waist Swim Bottom is made of polyamide/elastane.
$46.00
Panache SW0926 reviews

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Panache Jasmine Balconnet Underwire Bra 6951
Pink FloralAbstract PrintBlack AnimalBlack FloralTeal/Black
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Panache Jasmine Balconnet Underwire Bra
Panache 6951 reviews
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The Panache Jasmine Balconett Underwire Bra 6951 shapes you with a 4-part cup featuring side support panels for better centering and preventing side spill. Panache's Jasmine Balconett Underwire Bra has restricted stretch, wide-set straps for a beautiful neckline. See matching Panache Jasmine Brief Panty 6952.
Featured Review:
Chelsea from California
Height: Tall (5'9" and over)      Age: 20s
Posted: January 22, 2016
$44.95 - $67.00
(some colors on sale)
Panache 6951 reviews

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Sized up to K(D12) Cups
Panache Marina Bandeau Swim Top SW0833
WhiteRedSapphireAmethyst
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Panache Marina Bandeau Swim Top
Panache SW0833 reviews
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The Panache Marina Bandeau Swim Top SW0833 may be worn three ways: strapless, with spiral halter cord, or with traditional straps. Side seam boning supports for confident wear in and out of the water. Panache's Marina Bandeau Swim Top is made of polyamide (nylon) and elastane. Designed to match Panache Marina Folded Swim Bottom SW0837.
Featured Review:
Marie from Nova Scotia, Canada
Height: Petite (5'3" and under)      Age: 50s
Posted: July 09, 2015
$39.95 - $68.00
(some colors on sale)
Panache SW0833 reviews

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Panache Britt Halter Bikini Swim Top SW0922
Cobalt/WhiteNavy/White
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Panache Britt Halter Bikini Swim Top
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The Panache Britt Halter Bikini Swim Top SW0922 provides excellent support with multi-part, lined underwire cups. Features contrast bow at center front. Panache's Britt Halter Bikini Swim Top is made of polyamide/elastane.
$64.00
Panache SW0922 reviews

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Panache Britt Folded Waist Swim Bottom SW0927
Cobalt/WhiteNavy/White
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Panache Britt Folded Waist Swim Bottom
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The Panache Britt Folded Waist Swim Bottom SW0927 has all-over stripes and contrast trim foldover. Panache's Britt Folded Waist Swim Bottom is made of polyamide/elastane with 100% polyester crotch lining.
$40.00
Panache SW0927 reviews

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Panache Britt Gathered Swim Bottom SW0929
Cobalt/WhiteNavy/White
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Panache Britt Gathered Swim Bottom
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The Panache Britt Gathered Swim Bottom SW0929 features a clip-on bow. Panache's Britt Gathered Swim Bottom is made of polyamide/elastane.
$36.00
Panache SW0929 reviews

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Panache Britt Bandeau Bikini Swim Top SW0923
Cobalt/WhiteNavy/White
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Panache Britt Bandeau Bikini Swim Top
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The Panache Britt Bandeau Bikini Swim Top SW0923 beautifully supports and shapes the bust with lightly padded, multi-part underwire cups. Features removable straps that can convert to crisscross, traditional or strapless styles. Panache's Britt Bandeau Bikini Swim Top is made of polyamide/elastane.
$68.00
Panache SW0923 reviews

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Panache Black Label Ardour Sweetheart Molded Bra 7951
NudeBurnt RedNavyBlack
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Panache Black Label Ardour Sweetheart Molded Bra
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The Panache Black Label Ardour Sweetheart Molded Bra 7951 supports and shapes the breasts with lightly padded underwire cups. Panache Black Label's Ardour Sweetheart Molded Bra is made of polyamide/polyester/elastane.
$59.95 - $79.00
(some colors on sale)
Panache 7951 reviews

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Panache Black Label Ardour Brazilian Brief Panty 7952
Burnt RedNavyBlack
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Panache Black Label Ardour Brazilian Brief Panty
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The Panache Black Label Ardour Brazilian Brief Panty 7952 has see-through sheer lace in back. Panache Black Label's Ardour Brazilian Brief Panty is made of polyamide/elastane/cotton.
$24.95 - $36.00
(some colors on sale)
Panache 7952 reviews

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Panache Tango Balconnet Bra with Shiny Trim 9071
CobaltGrey MixBlack/Teal
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Panache Tango Balconnet Bra with Shiny Trim
Panache 9071 reviews
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The Panache Tango Balconnet Bra with Shiny Trim 9071 features a multi-part, seamed cup for shaping, and leaf-patterned embroidery. Tall, smoothing powermesh back helps improve the appearance of "back fat." Panache's Tango Balconnet Bra with Shiny Trim has fully adjustble straps with coated metal hardware.
Featured Review:
Cosette from Owings Mills, Maryland, USA
Height: Petite (5'3" and under)      Age: Teen
Posted: January 21, 2016
$34.95 - $56.00
(some colors on sale)
Panache 9071 reviews

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Available in up to JJ cups
Panache Tango Brief Panty with Shiny Trim 9072
Grey MixBlack/Teal
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Panache Tango Brief Panty with Shiny Trim
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The Panache Tango Brief Panty with Shiny Trim 9072 has beautiful embroidered sides and shiny trim. Panache's Tango Brief Panty with Shiny Trim is made of polyamide/elastane/cotton/polyester.
$14.95 - $28.00
(some colors on sale)
Panache 9072 reviews

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Panache Cari Spacer Molded Bra 7961
CashmereCranberry
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Panache Cari Spacer Molded Bra
Panache 7961 reviews
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The Panache Cari Spacer Molded Bra 7961 provides support and shape with lightly padded spacer foam underwire cups. Features lace trim along edges, embroidered mesh and j-hook on straps. Panache's Cari Spacer Molded Bra is made of polyester/polyamide/elastane.
Featured Review:
Arabella from California
Height: Petite (5'3" and under)      Age: Teen
Posted: January 16, 2016
$54.95 - $72.00
(some colors on sale)
Panache 7961 reviews

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Panache Cari Brief Panty 7962
CashmereCranberry
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Panache Cari Brief Panty
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The Panache Cari Brief Panty 7962 features circular embroidered semi-sheer sides. Panache's Cari Brief Panty is made of polyester/elastane/polyamide/cotton.
$24.95 - $31.00
(some colors on sale)
Panache 7962 reviews

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Panache Full-Busted Underwire Sports Bra 5021
WhitePink/GeoCoral/GreyGreyBlack AnimalBlack
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Panache Full-Busted Underwire Sports Bra
Panache 5021 reviews
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The Panache Full-Busted Underwire Sports Bra 5021 has been independently determined to reduce breast bounce by 83%! If you're a D cup or larger, you know that it's important to wear the best possible support while exercising. Panache's Full-Busted Underwire Sports Bra features a mesh insert at center front and neckline is breathable and lets moisture evaporate. Designed to match Panache Sports Short 5024 and Panache Sports Brief Panty 7342.
Featured Review:
Teresa from Mayflower
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: January 28, 2016
$70.00
Panache 5021 reviews

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Panache Wireless Sports Bra 7341
LatteBlack
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Panache Wireless Sports Bra
Panache 7341 reviews
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The Panache Wireless Sports Bra 7341 has a lightly padded contour cup with a seamed overlay, and wide, padded front straps that adjust in back with coated metal hardware. J-hook creates an instant racerback. Compression and encapsulation styling, with full coverage. Medium impact support level. Panache's Wireless Sports Bra has ventilation panels at the top front and back for heat and moisture release.
Featured Review:
Sande Mand from Springfield, NJ USA
Height: Petite (5'3" and under)      Age: 60s
Posted: August 13, 2015
$68.00
Panache 7341 reviews

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Panache Sports Brief Panty 7342
Pink/GreyCoral/GreyUltravioletBlack Animal
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Panache Sports Brief Panty
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The Panache Sports Brief Panty 7342 features a bright pattern along the sides. Panache's Sports Brief Panty has flat elastic along leg openings. Designed to match Panache Sports Vest Tank With Built In Bra 7345 and Panache Full-Busted Underwire Sports Bra 5021.
$14.95 - $25.00
(some colors on sale)
Panache 7342 reviews

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Panache Britt Halter Tankini Swim Top SW0921
Cobalt/White
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Panache Britt Halter Tankini Swim Top
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The Panache Britt Halter Tankini Swim Top SW0921 features fashionable all-over stripes. Panache's Britt Halter Tankini Swim Top is made of polyamide/elastane.
$82.00
Panache SW0921 reviews

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Panache Black Label Aria Molded Plunge Bra 8086
Black/Nude
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Panache Black Label Aria Molded Plunge Bra
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The Panache Black Label Aria Molded Plunge Bra 8086 features detailed lace over a nude cup. Panache's Black Label Aria Molded Plunge Bra is made of polyamide/polyester/elastane.
$84.00
Panache 8086 reviews

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Panache Black Label Esme Non Padded Balconnet Bra 9031
Black/Nude
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Panache Black Label Esme Non Padded Balconnet Bra
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The Panache Black Label Esme Non Padded Balconnet Bra 9031 features contrast lining. Panache Black's Label Esme Non Padded Balconnet Bra is made of polyamide/elastane.
$82.00
Panache 9031 reviews

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Panache Black Label Aria Brazilian Panty 8082
Black/Nude
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Panache Black Label Aria Brazilian Panty
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The Panache Black Label Aria Brazilian Panty 8082 is sexy, sheer detailed lace. Panache's Black Label Aria Brazilian Panty is made of polyamide/elastane/cotton.
$36.00
Panache 8082 reviews

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Panache Annalise Molded Balconnet Tankini Swim Top SW0931
Cobalt/White
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Panache Annalise Molded Balconnet Tankini Swim Top
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The Panache Annalise Molded Balconnet Tankini Swim Top SW0931 features a polka-dot center panel with ruching. Panache's Annalise Molded Balconnet Tankini Swim Top is made of polyamide/elastane.
$82.00
Panache SW0931 reviews

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Panache Annalise Gathered Swim Bottom SW0939
Cobalt/White
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Panache Annalise Gathered Swim Bottom
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The Panache Annalise Gathered Swim Bottom SW0939 features ruched sides. Panache's Annalise Gathered Swim Bottom is made of polyamide/elastane.
$36.00
Panache SW0939 reviews

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Panache Annalise Molded Balconnet Swim Top SW0932
Cobalt/White
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Panache Annalise Molded Balconnet Swim Top
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The Panache Annalise Molded Balconnet Swim Top SW0932 is seductive with the ruched front and big bow. Panache's Annalise Molded Balconnet Swim Top is made of polyamide/elastane.
$70.00
Panache SW0932 reviews

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Panache Paloma Balconnet One Piece Swimsuit SW0900
Navy
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Panache Paloma Balconnet One Piece Swimsuit
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The Panache Paloma Balconnet One Piece Swimsuit SW0900 is glamorously accented with a goldtone metal oval buckle at front. Panache's Paloma Balconnet One Piece Swimsuit is made of polyamide/elastane with 100% polyester crotch lining.
$108.00
Panache SW0900 reviews

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Panache Black Label Esme High Waist Panty 9035
Black/Nude
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Panache Black Label Esme High Waist Panty
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The Panache Black Label Esme High Waist Panty 9035 is flirtatious in all-over lace and velvet bow with goldtone charm at center front. Panache's Black Label Esme High Waist Panty is made of polyamide/elastane/cotton.
$36.00
Panache 9035 reviews

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Panache Clara Balconnet Bra 7255
NudeNavy/JadeSteel/ClaretBlack/Charcoal
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Panache Clara Balconnet Bra
Panache 7255 reviews
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The Panache Clara Balconnet Bra 7255 has a supportive 3-part design with underwires and inner slings. Panache's Clara Balconnet Bra also features an arched center panel as a comfort feature for high tummies.
Featured Review:
Kat from USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: September 08, 2015
$49.95 - $67.00
(some colors on sale)
Panache 7255 reviews

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Sized up to J (D10) cups
Panache Clara Brief Panty 7252
NudeBlack/CharcoalBlack/Gold
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Panache Clara Brief Panty
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The Panache Clara Brief Panty 7252 has lace accents and a small center bow. Panache's Clara Brief Panty is designed with a mid rise and sheer back.
$19.95 - $31.00
(some colors on sale)
Panache 7252 reviews

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Panache Georgia Balconnet Bra 8001
Grey/Pink
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Panache Georgia Balconnet Bra
Panache 8001 reviews
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The Panache Georgia Balconnet Bra 8001 features lace cups with contrast mesh and organza center bow.Bottom-lined underwire cups shape and support the bust. Panache's Georgia Balconnet Bra is made of polyamide/elastane.
Featured Review:
Laura from Springfield, IL
Height: Petite (5'3" and under)      Age: 30s
Posted: December 23, 2015
$62.00 Now: $44.95
Panache 8001 reviews

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Available in up to JJ (D11) cups.
Panache Elle Balconnet Bikini Swim Top SW0872
Tropical PrintFloral Print
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Panache Elle Balconnet Bikini Swim Top
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The Panache Elle Balconnet Bikini Swim Top SW0872 blends florals with stripes for a totally must-have look. Panache's Elle Balconnet Bikini Swim Top is made of polyamide/elastane.
$49.95 - $64.00
(some colors on sale)
Panache SW0872 reviews

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Panache Elle Folded Swim Bottom SW0877
Floral Print
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Panache Elle Folded Swim Bottom
Panache SW0877 reviews
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The Panache Elle Folded Swim Bottom SW0877 has a wide foldover and features a removable side tie. Panache's Elle Folded Swim Bottom is made of polyester/polyamide/elastane.
$40.00
Panache SW0877 reviews

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Panache Elle Padded Bandeau Bikini Swim Top SW0873
Tropical PrintFloral Print
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Panache Elle Padded Bandeau Bikini Swim Top
Panache SW0873 reviews
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The Panache Elle Padded Bandeau Bikini Swim Top SW0873 features lightly padded, seamed underwire cups with vertically seamed exterior cup. Side seams feature boning for extra support. Cup sized GG and H have internal side support slings and a back that laps over with S-hook closure. Panache's Elle Padded Bandeau Bikini Swim Top features removable covered elastic straps that adjust in front or back.
Featured Review:
Katy from
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: May 13, 2015
$54.95 - $68.00
(some colors on sale)
Panache SW0873 reviews

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Panache Marina Folded Swim Bottom SW0837
RedSapphireAmethyst
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Panache Marina Folded Swim Bottom
Panache SW0837 reviews
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The Panache Marina Folded Swim Bottom SW0837 features ruched detailing at front side waistband. Lined in front and back. Panache's Marina Folded Swim Bottom is made of silky nylon/spandex. Designed to match Panache Marina Bandeau Swim Top SW0833.
Featured Review:
Marie from Nova Scotia, Canada
Height: Petite (5'3" and under)      Age: 50s
Posted: July 09, 2015
$34.95 - $40.00
(some colors on sale)
Panache SW0837 reviews

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Panache Jasmine Brief Panty 6952
Teal/Black
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Panache Jasmine Brief Panty
Panache 6952 reviews
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The Panache Jasmine Brief 6952 features a print, non-stretch center front panel, stretch lace sides and a sheer, stretch mesh back. Panache's Jasmine Brief has a mid rise and sheer, medium back coverage. See matching Panache Jasmine Underwire Bra 6951.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: March 31, 2015
$28.00 Now: $14.95
Panache 6952 reviews

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Panache Porcelain Lace Waist Brief Panty 7992
Navy/Plum
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Panache Porcelain Lace Waist Brief Panty
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The Panache Porcelain Lace Waist Brief Panty 7992 have a sexy feel, but offer plenty of coverage and comfort. Panache's Lace Waist Brief Panty is made of polyamide/elastane/cotton.
$34.00 Now: $24.95
Panache 7992 reviews

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Panache Porcelain Elan Lace Moulded T-Shirt Bra 7991
Navy/Plum
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Panache Porcelain Elan Lace Moulded T-Shirt Bra
Panache 7991 reviews
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The Panache Porcelain Elan Lace Moulded T-Shirt Bra 7991 offers style and comfort with coverage. Panache's Porcelain Elan Lace Moulded T-Shirt Bra is made of polyamide/polyester/elastane.
Featured Review:
Andi from Chandler, Arizona
Height: Petite (5'3" and under)      Age: 50s
Posted: October 21, 2015
$62.00 Now: $49.95
Panache 7991 reviews

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Panache Black Label Tango Eclipse Balconnet Bra 7831
Sheer BlushJade
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Panache Black Label Tango Eclipse Balconnet Bra
Panache 7831 reviews
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The Panache Black Label Tango Eclipse Balconnet Bra 7831 supports and shapes the bust with seamed underwire cups. Contrast trim adds class to the bra. Panache Black Label Tango Eclipse Balconnet Bra is made of polyamide (nylon) and elastane. Designed to match Panache Black Label Tango Eclipse Brief Panty 7832.
Featured Review:
Karen from Saint Louis
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2015
$79.00 Now: $54.95
Panache 7831 reviews

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Panache Black Label Tango Eclipse Brief Panty 7832
Sheer BlushJade
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Panache Black Label Tango Eclipse Brief Panty
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The Panache Black Label Tango Eclipse Brief Panty 7832 has contrast picot lace trim and decorative bows. Panache's Black Label Tango Eclipse Brief Panty is made of polyamide/cotton/elastane. Designed to match Panache Black Label Tango Eclipse Balconnet Bra 7831.
$36.00 Now: $24.95
Panache 7832 reviews

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Panache Olivia Multi Part Cup Balconnet Bra 7751
ApricotJade
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Panache Olivia Multi Part Cup Balconnet Bra
Panache 7751 reviews
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the Panache Olivia Multi Part Cup Balconnet Bra 7751 supports and shapes the breasts with lined, multi-part cups and underwires. Panache's Olivia Multi Part Cup Balconnet Bra is made of polaymide/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 30, 2015
$39.95 - $44.95
(some colors on sale)
Panache 7751 reviews

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Panache Olivia High Waisted Brief Panty 7754
Jade
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Panache Olivia High Waisted Brief Panty
Panache 7754 reviews
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The Panache Olivia High Waisted Brief Panty 7754 is stunningly beautiful, with dotted and floral patterns on sheer, stretch mesh. Leg openings are soft knit for a smooth transition to skin. Available in average and plus sizes. Panache's Olivia High Waisted Brief Panty is made of polyamide (nylon)/elastane with a cotton crotch lining.
$31.00 Now: $19.95
Panache 7754 reviews

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Sizes up to 3X
Panache Hepburn Multi Part Cup Balconnet Bra 7771
Misty JadeCobalt
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Panache Hepburn Multi Part Cup Balconnet Bra
Panache 7771 reviews
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The Panache Hepburn Multi Part Cup Balconnet Bra 7771 shapes and supports the bust with seamed, underwire cups. The bra features textured straps and sheer floral embroidery. Panache's Hepburn Multi Part Cup Balconnet Bra is made of polyester/polyamide/elastane.
Featured Review:
LISA from MARTINSBURG
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: October 28, 2015
$34.95 - $39.95
(some colors on sale)
Panache 7771 reviews

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Panache Hepburn Shorty Panty 7774
Cobalt
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Panache Hepburn Shorty Panty
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The Panache Hepburn Shorty Panty 7774 has floral embroidered sheer mesh sides. Panache's Hepburn Shorty Panty is made of polyamide/polyester/elastane/cotton.
$31.00 Now: $24.95
Panache 7774 reviews

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Panache Andorra Lace Balconnet Bra 5675
PearlCeriseScarletLemonadeBlack
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Panache Andorra Lace Balconnet Bra
Panache 5675 reviews
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The Panache Andorra Lace Balconnet Bra 5675 has stretch lace cups that are lined along the bottom for modesty and the tops of the cups are made of sheer lace for sex appeal. Powernet sides and back for a custom fit and comfort. Panache's Andorra Lace Balconnet Bra is designed to match the Panache Andorra Short Panty 5674.
Featured Review:
Rebecca from Chicago
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: December 23, 2015
$39.95 - $63.00
(some colors on sale)
Panache 5675 reviews

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Sized up to J (D10) cups
Panache Andorra Short Panty 5674
CeriseTealBlack
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Panache Andorra Short Panty
Panache 5674 reviews
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The Panache Andorra Short Panty 5674 has front and back panels that are made of sheer ornate lace for a sexy touch. Center back seam for derriere definition, with scalloped edges along the leg openings. Panache's Andorra Short Panty provides moderate rear coverage. This panty is designed to match the Panache Andorra Lace Balconnet Bra 5675 and Panache Andorra Plunge Bra 5676.
Featured Review:
Hannah from Pearland
Height: Petite (5'3" and under)      Age: 20s
Posted: January 09, 2016
$24.95 - $31.00
(some colors on sale)
Panache 5674 reviews

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Panache Fontaine Plunge Multi Part Cup Bra 7766
RoseCoral
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Panache Fontaine Plunge Multi Part Cup Bra
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The Panache Fontaine Plunge Multi Part Cup Bra 7766 lift and round the bust with 3-part underwire cups. A geometric pattern decorates the bra. Panache's Fontaine Plunge Multi Part Cup Bra is made of polyamide and elastane.
$39.95 - $49.95
(some colors on sale)
Panache 7766 reviews

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Panache Fontaine Brief Panty 7762
RoseCoral
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Panache Fontaine Brief Panty
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The Panache Fontaine Brief Panty 7762 is sexy with the sheer geometric pattern and features a bow at center of waist. Panache's Fontaine Brief Panty is made of polyamide/elastane/cotton.
$14.95 - $19.95
(some colors on sale)
Panache 7762 reviews

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With bra-size awareness becoming a hot topic, many women are realizing they are wearing too big a band and too small a cup: that woman who thinks she's a 36C? She might actually wear a 32DD! So where is she going to find the proper size? The answer: Panache Lingerie. With Panache she will find fresh, updated styling designed specifically for the full figure with all the support she needs to keep her assets in place.

And they do more! Gel bras starting at AA cups, bridal fashion, and sports bras, (to G cup!) are supportive and elegant offering body confidence and style that can be found nowhere else. Founded in 1982, Panache is one of the United Kingdom's fastest growing lingerie companies with a proven track record of consistent and profitable growth. Panache continues to build on a loyal and committed customer base by offering a broad range of high quality products that combine fashion, innovation, fit and comfort. Panache is dedicated to bringing the best product and value to customers in both fashion and basics.

The Panache line includes bras, panties, bustiers, camisoles, bathing suits and swim separates in lots of styles. Bras, most designed for larger busts, come in many styles. Popular bra styles include plunge bras, molded tee shirt bras, balconets, three part cup bras and even gel bras for smaller sizes. Tee shirt bras are gently molded for shape and provide good support. Customers like the combination of comfort and silky smooth fabrics. Panache also makes a full-coverage sports bras that uses encapsulation for support during exercise. Their sports bra gets high marks for keeping 'the girls' in place and nicely shaped even during high-impact activities. The underwire sports bra comes in several fashionable colors, too.

With so much attention paid to fit and support, Panache doesn't neglect the feminine touches that makes these bras so pretty. Some styles come in charming patterns and prints or fashion colors, like plum, deep ruby, coral, slate, blush pink and chocolate. Panache lingerie has couture decorative embellishments such as elegant European embroidery, intricate stretch lace, contrast color lace trim and bows, and satin ribbon. Panache panty styles are equally as pretty and complement the bras. The styles include thongs, briefs and boy shorts with the same European styling and fabulous color palettes as the bras.

Panache is a British company, founded in the U.K. in 1982 by Anthony Power, a lingerie industry executive. Striking out on his own, he established Panache with three basic ideas: comfort, support and fit for an underserved market--women who wear D cups and up. Their gel cup bras reached yet another market--smaller women, starting with size 32AA. Panache is still a family-owned business and has expanded to reach a global market. They now have offices internationally, including New York, Hong Kong and Germany. Panache is still headquartered in Sheffield, England. The company remains committed to designing bras to exacting fit standards. They are continually developing design and manufacturing techniques that create high-quality bras, panties and swimwear that offer women both precise fit and fashion-driven style.

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