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Tomima Talks: The Designer Designing Chantelle

Tomima Talks: The Designer Designing Chantelle

Au revoir, Paris! I’m recently back home after attending the Paris Salon International de la Lingerie 2023 Trade Show (on hiatus for the past 2 years). It’s the lingerie trade show highlighting all the best international lingerie brands. And, there they were! Front...

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Tomima Talks: Holiday Strapless Bras

Tomima Talks: Holiday Strapless Bras

I was recently watching an award show with the typical format: The winner is announced. Their table stands to congratulate them. The winner turns to walk towards the stage. Now, being in the undergarment biz, it’s during the winner’s walk that I’ll scan the background...

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Tomima Talks: Do You Sleep in Sleepwear?

Tomima Talks: Do You Sleep in Sleepwear?

To sleep, or not to sleep in sleepwear? That was the question I floated by my marketing team recently as the topic for my next Talk. Well, a rather spirited discussion broke out. Almost everyone had a mortifying tale to tell about a “friend” getting caught sans...

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Tomima Talks: The #1 Bra Sizing Mistake

Tomima Talks: The #1 Bra Sizing Mistake

There is no other article of clothing that even comes close to being offered in the number of sizes offered in bras. For example, a dress with sizing from 0–16 has 9 sizes. However, a bra with sizing from 32A–38G(D4) has 28 sizes. With all the bra sizes available, (at...

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Tomima Talks: New Lingerie Category – Leakproof Panties

Tomima Talks: New Lingerie Category – Leakproof Panties

Hello there, I was recently shopping for my garden’s go-to snail control product. It came in this really handy plastic container I could quickly open and sprinkle the contents around my coleus and hostas. Well, no more. Now, my favorite product only comes in a...

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Tomima Talk: Lingerie Solutions to Beat-The-Heat

Tomima Talk: Lingerie Solutions to Beat-The-Heat

Hello there, “Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick rundown of summer solutions to help keep you cool and dry as you head out into warmer temperatures.    ...

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Tomima Talks: Best Summer Shapewear

Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina). “Hotter than a stolen tamale!” (Texas). Or, “Awful Selsery”(Kaskaskia, Illinois). No matter where you are or how you say it, right now,...

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Tomima Talks: 10 New Sports Bra Designs

Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out more. A nice surprise this year has been several new sports bra designs coming on the market. I reached out to all the design...

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Coming Soon…A HerRoom x Panache Exclusive Pattern

Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with Panache to bring you their bestselling sports bra style, the Panache Full-Busted Underwire Sports Bra, in a new spring pattern...

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What To Wear On Game Day

What To Wear On Game Day

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the celebrations, the gatherings, and the food. Wear something that reflects your style, nods to the team you’re rooting for, and keeps you...

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New Year’s Lingerie Resolutions

New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you're anything like me, you have mixed feelings about New Year's resolutions....

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