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LATEST FROM THE BLOG

Tomima Talks: Not All Bra Straps Are Created Equal

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk, almond milk, coconut milk, skim milk… Well, the same holds true when talking about the straps on a bra – center pull straps, wide...

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Tomima Talks: The Designer Designing Curvy Kate

Hello there, A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category. Curvy Kate is one such brand, servicing cup sizes D to K(D12) and band sizes 28 to 44. It’s also a brand that focuses on fun, fit,...

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Tomima Talks: 13 Cotton Items That Beat The Heat

Hello there, I recently noticed a flurry of 5-star reviews on a rather obscure cotton long leg panty we carry by Calida. To my surprise, it had over a hundred reviews and almost all were 5 stars (more on our reviews below). I started reading them and learned this item...

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Tomima Talks: 7 Reasons to Own a Slip

Hello there, It was almost a cliché, but back when movies and television had censors, the only way to portray feminine allure without being censored was to dress the paramour in a full slip. And, as these photos show, they really did their job! Today, I think most...

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Tomima Talks: The Designer Designing Elomi

Hello there, There’s that old saying: “Behind every successful man, there’s a strong woman.” Similarly, in my 20-plus years with the lingerie industry, I’ve learned this: Behind every successful lingerie brand, there’s a strong woman designer. They’re gifted,...

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Tomima Talks: Front Closure vs Back Closure Bras

Hello there, Which team are you on? The front close with its relative ease, or the back close with its classic adjustability? Here are the pros and cons of these two bra closure options. Traditional Back Closure Bras This classic back closure style is the...

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Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out more. A nice surprise this year has been several new sports bra designs coming on the market. I reached out to all the design...

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Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with Panache to bring you their bestselling sports bra style, the Panache Full-Busted Underwire Sports Bra, in a new spring pattern...

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What To Wear On Game Day

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the celebrations, the gatherings, and the food. Wear something that reflects your style, nods to the team you’re rooting for, and keeps you...

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New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you're anything like me, you have mixed feelings about New Year's resolutions....

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Shapewear Q&A Part III: Solving Common Issues

Is shapewear already a part of your base layer wardrobe? If not, I highly recommend that you give it a try. Women of every shape and size can enjoy the silhouette-slimming and sculpting benefits of shaping garments on a daily basis and on special occasions. We all...

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Trend Alert: Swimwear in Summer Colors

At HerRoom, we’re in the summer colors mindset – which means we’re embracing the brights, the bolds, and the rich tones of the season’s swimwear. In the spirit of summer, I’ve pulled together a full color spectrum of swimwear to help you add some tropic wonder to your...

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