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LATEST FROM THE BLOG

Tomima Talks: The Designer Designing Marie Jo

Tomima Talks: The Designer Designing Marie Jo

  I grew up with a "set girl". My mother only wore matching bra and panty sets. She didn’t talk about it. She didn’t show them off. It was simply her quiet truth along with a projected self-confidence. And now, as I write this, I wonder if this small adherence...

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Tomima Talks: Bras with Side Support

Tomima Talks: Bras with Side Support

Hello there, The idiom “front and center” has its origin in the military world. It means to come out from the ranks and stand at the forefront of center stage. In my world, it’s our mantra for proper breast placement: pointing forward and centered on the chest. For...

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Tomima Talks: The Designer Designing Aubade

Tomima Talks: The Designer Designing Aubade

I still remember the first piece of Aubade lingerie I bought for myself. It was the Bahia & Moi Half Cup Bra in white. I remember instantly wanting it the second I saw it. And guess what? Twenty years later, I still have it and HerRoom still sells it. That’s the...

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Tomima Talks: Solutions for a Saggy Bottom

Tomima Talks: Solutions for a Saggy Bottom

“I’ve fallen and I can’t get up!” could be hijacked as the maxim for many of our backsides these days. Genetics, aging, excess body fat, and “gluteal muscle atrophy” have been declared the primary culprits for our droopy condition. The published solution is to simply...

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Tomima Talks: Your New Bra Doesn’t Fit? It Probably Does.

Tomima Talks: Your New Bra Doesn’t Fit? It Probably Does.

Hello there, Is it me? Or have you, too, noticed that clothing lately seems to be made smaller across our chests? I’m not considered endowed, but I’m frequently seeing a horizontal pull-line between my two girls. I’ve shared with you in my past Talks that I’m mostly a...

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Tomima Talks: Panty Crotches

Tomima Talks: Panty Crotches

Did the title of this Talk slightly make you wince? Yes, the word “crotch” tends to do that. Its etymology branches from the word “crutch” originating back in 1539. No, not the under-our-armpit crutch. Back then, a crutch was the name given to a forked stick farming...

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Tomima Talks: Best Summer Shapewear

Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina). “Hotter than a stolen tamale!” (Texas). Or, “Awful Selsery”(Kaskaskia, Illinois). No matter where you are or how you say it, right now,...

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Tomima Talks: 10 New Sports Bra Designs

Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out more. A nice surprise this year has been several new sports bra designs coming on the market. I reached out to all the design...

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Coming Soon…A HerRoom x Panache Exclusive Pattern

Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with Panache to bring you their bestselling sports bra style, the Panache Full-Busted Underwire Sports Bra, in a new spring pattern...

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What To Wear On Game Day

What To Wear On Game Day

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the celebrations, the gatherings, and the food. Wear something that reflects your style, nods to the team you’re rooting for, and keeps you...

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New Year’s Lingerie Resolutions

New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you're anything like me, you have mixed feelings about New Year's resolutions....

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Shapewear Q&A Part III: Solving Common Issues

Shapewear Q&A Part III: Solving Common Issues

Is shapewear already a part of your base layer wardrobe? If not, I highly recommend that you give it a try. Women of every shape and size can enjoy the silhouette-slimming and sculpting benefits of shaping garments on a daily basis and on special occasions. We all...

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