ALL POSTS
Tomima Talks: The Designer Designing Chantelle
Au revoir, Paris! I’m recently back home after attending the Paris Salon International de la Lingerie 2023 Trade Show (on hiatus for the past 2 years). It’s the lingerie trade show highlighting all the best international lingerie brands. And, there they were! Front...
Tomima Talks: Holiday Strapless Bras
I was recently watching an award show with the typical format: The winner is announced. Their table stands to congratulate them. The winner turns to walk towards the stage. Now, being in the undergarment biz, it’s during the winner’s walk that I’ll scan the background...
Tomima Talks: Do You Sleep in Sleepwear?
To sleep, or not to sleep in sleepwear? That was the question I floated by my marketing team recently as the topic for my next Talk. Well, a rather spirited discussion broke out. Almost everyone had a mortifying tale to tell about a “friend” getting caught sans...
Tomima Talks: The #1 Bra Sizing Mistake
There is no other article of clothing that even comes close to being offered in the number of sizes offered in bras. For example, a dress with sizing from 0–16 has 9 sizes. However, a bra with sizing from 32A–38G(D4) has 28 sizes. With all the bra sizes available, (at...
Tomima Talks: New Lingerie Category – Leakproof Panties
Hello there, I was recently shopping for my garden’s go-to snail control product. It came in this really handy plastic container I could quickly open and sprinkle the contents around my coleus and hostas. Well, no more. Now, my favorite product only comes in a...
Tomima Talks: Your Golden Oldies that have stood the test of time
There's an alchemy to enduring design. Beauty beguiles and craftsmanship inspires, but sustained longevity is the ultimate glory. Allow me to introduce – or perhaps reintroduce - you to 12 beloved bra styles that have earned their chops over many years. Their fit is...
Tomima Talk: Wireless Versions of Underwire Bras
You don’t have to pick a lane, declare allegiance, or choose a side. All bra-wearers can enjoy wearing both underwire and wirefree bra styles. In fact, I’m highly recommending it! Both styles are comfortable. Both styles have their pros and cons. So, when deciding...
Tomima Talk: Lingerie Solutions to Beat-The-Heat
Hello there, “Here comes the sun, doo-doo-doo-doo…” And I say it’s all right… as long as we’re wearing lingerie that can take the heat. Here’s a quick rundown of summer solutions to help keep you cool and dry as you head out into warmer temperatures. ...
Tomima Talks: A Fun Father Figure Upgrade on Father’s Day!
"Mr. President, the world's dying to know: Is it boxers or briefs?" asked 17-year-old Laetitia Thompson from Potomac, Maryland of then President Clinton during a live MTV forum in April of 1994. “Usually briefs," he replied. Adding, “I can't believe she did that."...
Tomima Talks: The Designer Designing Marie Jo
I grew up with a "set girl". My mother only wore matching bra and panty sets. She didn’t talk about it. She didn’t show them off. It was simply her quiet truth along with a projected self-confidence. And now, as I write this, I wonder if this small adherence...
Tomima Talks: Bras with Side Support
Hello there, The idiom “front and center” has its origin in the military world. It means to come out from the ranks and stand at the forefront of center stage. In my world, it’s our mantra for proper breast placement: pointing forward and centered on the chest. For...
Tomima Talks: The Designer Designing Aubade
I still remember the first piece of Aubade lingerie I bought for myself. It was the Bahia & Moi Half Cup Bra in white. I remember instantly wanting it the second I saw it. And guess what? Twenty years later, I still have it and HerRoom still sells it. That’s the...