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Tomima Talks: Made in the USA

I think all of us understand the value and benefit of buying American-made goods. Back in 2012, I tasked my buying team with finding more “Made in the USA” items to offer on both my sites – at the time, there just weren’t many in our industry. Today, I’m delighted to...

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Tomima Talks: Cotton

Many years ago, I was invited to be on the Ellen DeGeneres Show.  Arriving at her studio, I was escorted down a hallway of closed doors, passed Charlie Sheen, and corralled into my very own “green room.”  Once inside, I spied the show’s signature appearance gift – a...

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Tomima Talks: Decoding Bra Cup Sizing

When shopping for clothing, we know there are typically 5 sizes to choose from, such as XS, S, M, L, XL, or 2, 4, 6, 8, 10. This is not the case with bras. Guess how many sizes the average bra comes in?  Twenty-four.  I recently asked one of my webmasters to do a few...

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Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with Panache to bring you their bestselling sports bra style, the Panache Full-Busted Underwire Sports Bra, in a new spring pattern...

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What To Wear On Game Day

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the celebrations, the gatherings, and the food. Wear something that reflects your style, nods to the team you’re rooting for, and keeps you...

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New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you're anything like me, you have mixed feelings about New Year's resolutions....

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Shapewear Q&A Part III: Solving Common Issues

Is shapewear already a part of your base layer wardrobe? If not, I highly recommend that you give it a try. Women of every shape and size can enjoy the silhouette-slimming and sculpting benefits of shaping garments on a daily basis and on special occasions. We all...

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Trend Alert: Swimwear in Summer Colors

At HerRoom, we’re in the summer colors mindset – which means we’re embracing the brights, the bolds, and the rich tones of the season’s swimwear. In the spirit of summer, I’ve pulled together a full color spectrum of swimwear to help you add some tropic wonder to your...

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Shapewear Q&A Part II: Styles

As women, we all dream of having a smooth and flawless silhouette – but depending on your body type and what you’re wearing, that’s not always so easy to achieve. Whether you’re in the process of losing weight but have a special occasion coming up fast, or your skin...

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