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LATEST FROM THE BLOG

Tomima Talks: 3 Must-Own Bra Styles You Need… and Why.

Bait-and-switch. A marketing technique used to pull you in only to disappoint. It’s so prevalent on the Internet, it’s turned most of us into cynics and skeptics. You click hoping to learn something and instead find yourself on a page with rows of products without any...

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Tomima Talks: Right Bra Size. Why Doesn’t It Fit?

Hello, You’ve been professionally fitted. Or, you have bras that fit great. Hence, you’re confident you know your bra size. So, why is this new bra you found not fitting? Many conclude the faulty fit lies with the bra manufacturer – after all, they made it. But here’s...

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Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina). “Hotter than a stolen tamale!” (Texas). Or, “Awful Selsery”(Kaskaskia, Illinois). No matter where you are or how you say it, right now,...

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Tomima Talks: Not All Bra Straps Are Created Equal

Hello there, Have you noticed how you no longer can just say “milk” anymore? These days it must be preceded with a modifier – soy milk, almond milk, coconut milk, skim milk… Well, the same holds true when talking about the straps on a bra – center pull straps, wide...

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Tomima Talks: The Designer Designing Curvy Kate

Hello there, A curious anomaly exists in my world of underwear. UK-based lingerie brands pretty much dominate the busty women category. Curvy Kate is one such brand, servicing cup sizes D to K(D12) and band sizes 28 to 44. It’s also a brand that focuses on fun, fit,...

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Tomima Talks: Best Summer Shapewear

It’s “Hotter than Dutch love!” (Wisconsin). “A real barn-burner!” (Pennsylvania). “Hot enough to roast a lizard!” (South Carolina). “Hotter than a stolen tamale!” (Texas). Or, “Awful Selsery”(Kaskaskia, Illinois). No matter where you are or how you say it, right now,...

read more

Tomima Talks: 10 New Sports Bra Designs

There’s always a big jump in sports bra sales come January. And I’m sure it’s due to many of us making New Year’s resolutions to work out more. A nice surprise this year has been several new sports bra designs coming on the market. I reached out to all the design...

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Coming Soon…A HerRoom x Panache Exclusive Pattern

Announcing A HerRoom x Panache Exclusive Pattern The new HerRoom-exclusive Panache sports bra pattern is coming soon! We teamed up with Panache to bring you their bestselling sports bra style, the Panache Full-Busted Underwire Sports Bra, in a new spring pattern...

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What To Wear On Game Day

This game isn’t just about playful sportsmanship with friends and witnessing athletic history being made – It’s also about the celebrations, the gatherings, and the food. Wear something that reflects your style, nods to the team you’re rooting for, and keeps you...

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New Year’s Lingerie Resolutions

With the holidays in the rear view and the new year coming up, many of us are thinking about the future. The start of a new year feels like a natural time to make important changes. If you're anything like me, you have mixed feelings about New Year's resolutions....

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Shapewear Q&A Part III: Solving Common Issues

Is shapewear already a part of your base layer wardrobe? If not, I highly recommend that you give it a try. Women of every shape and size can enjoy the silhouette-slimming and sculpting benefits of shaping garments on a daily basis and on special occasions. We all...

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