Underwire is the most common means of support used in brassiere design and refers to sewn in wire molding which runs underneath each breast. A well designed underwire is often the difference between a brassiere that provides enhanced shape and proper support and one that doesn’t.
Nearly all designs, colors, and styles of bras are available with underwire construction. When you purchase an underwire brassiere from HerRoom and take advantage of our free shipping, we promise an easy and hassle free intimate apparel shopping experience unlike any other. Check out our selection today!
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!