Underwire construction is the most common method of support in bra design. Underwire is not always literally wire, although it can be. Modern materials include flexible plastic or wire, plastic-coated metal or molded plastic. The underwire is sewn between layers of fabric under the cups of the bra and supports the breasts as well as providing lift and separation. Modern polyfibers allow for bra cups that can be completely seamless, molded from one piece of fabric. Coupled with underwire construction, a seamless underwire bra will be smooth under clothing, creating a youthful shapely silhouette with lots of support. Style options are virtually limitless--from minimizers to push-up, and demi cups to full-coverage. A few supportive seamless bras should be a staple in your lingerie wardrobe.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
* Always free standard US shipping on orders over $70