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Simone Perele began as a line of lingerie that liberated women and embraced their natural shape. It is still a brand that does both of those things, but also brings comfort, style and beauty to the world of lingerie. Simone Perele is inspired by art, travel and culture. Each of the European-inspired designs are made of quality fabrics with embroidery, ribbons and accents. Simone Perele gives women a sense of confidence and luxury when she slips into one of their bras or panties. Those fashions are silky soft feeling like a second skin. Almost any size and any type of woman can find the elegance they desire with Simone Perele lingerie.

In 1948, Simone Perele began in Paris, France, of course. Madame Simone Pérèle set up a shop near the Paris Opera house. As a corset maker she began to see the need for sophisticated lingerie that perfectly fit a woman's body. This was a time when women hid their bodies instead of being proud of their beauty. Perele began designing European lingerie to find women a solution to the sexy appeal they desired. “Women’s bodies need to be liberated in order to reveal their natural beauty,” was the philosophy she followed throughout her career. The company grew and changed over the years and is now managed by her children.

Simone Perele bras and panties are designed in vibrant hues and beautiful fabrics. Classic elegance fills each collection. This elegance along with the meticulous attention to detail helps clothe women in perfectly fitting lingerie. Varieties of soft fabrics and many different designs of bras and panties give women a choice of what makes them feel like a queen. Simone Perele has been featured in magazines and websites worldwide for their graceful pieces.

Simone Perele's unique style and comfort reeled the brand in a few of's coveted Undie Awards. 2011's Undie Award Judges' Selection for the Best Full Figure T-Shirt Bra went to the Andora 3D Full Cup Bra made of spacer foam, a superior knit that creates air between the top and bottom layers for breathability. 2010's Undie Award Judges' Selection for Best Minimizer Bar went to the- Nila Minimizer Bra for its Molded, underwire cups that are unlined and provide support and shape to the breasts without adding bulk.

Madame Simone Perele started her legacy as one where women would feel empowered and beautiful. In this spirit, the legacy lives on as her brand is engaged in many charities that help women. Simone Perele has participated in Bras for Haiti, an effort to send over 1,000 bras to Haiti. They also support the Institut Curie, one of France's leading cancer research foundations. Simon Perele is also a large supporter for AWAIC (Abused Women’s Aid in Crisis).

The active woman still wants to feel restful throughout her busy day. The woman planning for a special occasion in an elegant dress still wants to feel comfortable throughout her extravagant night. The best thing about Simone Perele lingerie is that women don't have to choose between being attractive and being comfortable.


© 2014 Andra Group, LP - Friday, December 19, 2014 (A1).