Since the 1920's, Maidenform has been putting women in lingerie that fits beautifully, is constructed with care and offers great value. From their first bra, a two-cup design that revolutionized the market, the brand has remained committed to lingerie for women of all shapes and sizes. Bras come in a variety of styles to lift and shape. And there's a Maidenform bra for every outfit in your wardrobe, from seamless contour t-shirt bras through demi-cups, uplift bras and their popular strapless bras. Maidenform also offers a variety of panty styles, including briefs, boyshorts and bikinis. Whether you prefer a seamless basic panty or a lacy hipster, Maidenform's got it.
Maidenform stays ahead of the fashion curve, too, with modern and youthful styles for the young and young-at-heart. They are constantly creating new collections that respond to what we women want most--a uniquely comfortable fit in a wide choice of styles. Whatever silhouette and shape you prefer, you can expect supportive, comfortable and beautiful lingerie from Maidenform.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!