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Why Buy Maidenform?   Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Gentle Peach w/IvoryBurgundy/Latte LiftPurple/Lilac PetalRising Smoke/PeachBlack w/ Body Beige
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
$44.00 Now: $30.80
Maidenform 0413LC reviews

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Maidenform Dream Boyshort Panty 40774
Neutral SnowLeopardWhiteBody BeigeMacys ShellOn the ProwlFloral DelightGlossPink RibbonVenture PinkWild StrawberryCamera Red-YRainbow Dot PrintTinted AquaNavyRich PurpleWild CheetahSteel GreyBlack
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Maidenform Dream Boyshort Panty
Maidenform 40774 reviews
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The Maidenform Simply Heaven Boyshort 40774 is made of super-stretch, soft fabric for the perfect fit and feel against your skin. Luxuriously soft, shimmering fabric caresses the body. Maidenform's Simply Heaven Boyshort provides rear definition and lift.
Featured Review:
Happyjack from Carson City, Nevada USA
Height: Tall (5'9" and over)      Age: 60s
Posted: January 10, 2016
$11.50
Maidenform 40774 reviews

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Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Gentle Animal PrintLasting LeopardLatte LiftHoneysuckleCamera Red-YNavy/White DotBlack
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
Eleanore from Rochester, MN USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: October 15, 2015
$19.95 - $29.40
(some colors on sale)
Maidenform 9442 reviews

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Maidenform Smooth Seamless Hipster Panty DM0017
White
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Maidenform Smooth Seamless Hipster Panty
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The Maidenform Smooth Seamless Hipster Panty DM0017 is soft and has a clean, smooth look. Maidenform's Smooth Seamless Hipster Panty is made of nylon/spandex.
$11.50
Maidenform DM0017 reviews

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Maidenform Comfort Devotion Lace Back Tanga Panty 40159
WhiteIvory w/ BlackShell with IvoryLasting LeopardLatte LiftFloral DelightHoneysuckle/Ooh LilacCamera Red-YWild Strawberry/PinkBlue Heaven/CharcoalDiffused Floral/BlueNavy/White DotOoh La Lilac/GreyRich PurpleVenture PinkGloss Shadow AnimalMorning FogBlack Dot PrintBlack
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Maidenform Comfort Devotion Lace Back Tanga Panty
Maidenform 40159 reviews
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The Maidenform Comfort Devotion Lace Back Tanga Panty 40159 features a soft front with a sheer stretch lace back panel. Maidenform's Comfort Devotion Lace Back Tanga Panty has a center rear back seam.
Featured Review:
Al from NY
Height: Tall (5'9" and over)      Age: 50s
Posted: January 20, 2016
$6.95 - $11.50
(some colors on sale)
Maidenform 40159 reviews

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Maidenform Hip Fit Boyshort Panties 40760
Hot Chili/WhiteDotNew Geo SnowflakeWhiteIvoryLatte LiftFeeling FabulousChocolate/Pink WhisperGrecian Rose w/BlackSweetened Lilac/PinkVenture PinkCamera Red-Y/BlackWild Strawberry/PurpleHansa YellowPine DepthsBlue Dot/TealNavy Tri Dot PrintNavy with BlackSparkle PrintBlackParty on PythonTwinkle
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Maidenform Hip Fit Boyshort Panties
Maidenform 40760 reviews
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The Maidenform Hip Fit Boyshort Panties 40760 are made of silky-smooth microfiber. Maidenform's Hip Fit Boyshort Panties feature stretch lace along the waist and leg openings for a custom, comfortable fit. Designed to match Maidenform One Fabulous Fit Demi Underwire Bra 7959.
Featured Review:
linda from Redlands, Ca.
Height: Tall (5'9" and over)      Age: 70s
Posted: August 31, 2015
$11.50
Maidenform 40760 reviews

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Paris Nude w/IvorySpotted Shell PrintNavy Tri Dot Printblack w/steel Grey
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 16, 2015
$38.00 Now: $26.60
Maidenform 7958 reviews

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Maidenform Fat Free Dressing Shaping Legging DM1001
Black
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Maidenform Fat Free Dressing Shaping Legging
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The Maidenform Fat Free Dressing Shaping Legging DM1001 will help smooth and tone your hips, legs, waist and tummy. The power mesh lining inside waistband targets and slims the tummy. Maidenform's Fat Free Dressing Shaping Legging is made of nylon/spandex.
$45.00 Now: $31.50
Maidenform DM1001 reviews

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Maidenform One Fabulous Fit Demi Underwire Bra 7959
Hot Chili/WhiteDotWhiteWinter AnimalBlushBody BeigeChocolate/Pink WhisperCamera Red-Y/BlackTwinkle Berry PrintMilky Way Blue/TealSassy Navy StripeBlackClassic Stripe PrintParty On PythonSensuous AnimalTwinkle
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines. Designed to match Maidenform Hip Fit Boyshort Panties 40760.
Featured Review:
Janet from Fairfax, VA USA
Height: Petite (5'3" and under)      Age: 60s
Posted: August 24, 2015
$19.95 - $25.20
(some colors on sale)
Maidenform 7959 reviews

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A Best Seller!
Maidenform Custom Lift Satin Demi Bra 9729
WhiteLatte LiftWild StrawberrySexy Grey AnimalBlack
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Carole from Northglenn, CO USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: September 10, 2015
$19.95 - $26.60
(some colors on sale)
Maidenform 9729 reviews

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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryShell/Ivory DotBody BeigeCamera Red-YNavyMagenta QuartzGrey SlateMorning FogBlack
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Loretta from Melbourne,Fl
Height: Petite (5'3" and under)      Age: 70s
Posted: September 14, 2015
$42.00 Now: $29.40
Maidenform 9436 reviews

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Maidenform Comfort Devotion Demi Bra 9402
Floral Delight PrintWhite w StoneFeeling FabulousSpicy Bronze/CreamSodaShell w/Ivory DotSugar Pink w/DahliaTeal/Milky BlueBerry Bomb/LavenderRich Purple w/LuminousSilver LynxBlack Over Body BeigeLatte Lift w/ Black
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Annie from Denver, CO
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: September 22, 2015
$19.95 - $29.40
(some colors on sale)
Maidenform 9402 reviews

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Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Ivory w/GlossShellCamera Red-Y/MetallicBlack/Body Beige
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Featured Review:
Judith from Taunton, MA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: October 28, 2015
$42.00 Now: $29.40
Maidenform 9443 reviews

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Maidenform Comfort Devotion Bikini Panty 40046
WhiteShell with IvoryLatte LiftSpicy Bronze/CreamSodaSugar Pink w/DahliaSoft Petals PrintNavy/White DotBerry Bomb/La LavenderRich PurpleCrystal AnimalShifting SnakeBlack w/ Body Beige
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Maidenform Comfort Devotion Bikini Panty
Maidenform 40046 reviews
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The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel. Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
M Huber from Del Mar, CA USA
Height: Petite (5'3" and under)      Age: 40s
Posted: July 29, 2015
$6.95 - $11.50
(some colors on sale)
Maidenform 40046 reviews

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Maidenform Comfort Devotion Tailored Boyshort Panty 40862
IvoryLatte LiftSpicy Bronze w/CreamSassy Pearl/BlackShell w/Ivory DotBeet It/Violet FemmeCamera Red-Y/BlackTeal/Milky BlueMoroccan BlueNavy w/Navy White DotPeri ChiffonBerry Bomb/La LavenderMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Tailored Boyshort Panty
Maidenform 40862 reviews
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The Maidenform Comfort Devotion Tailored Boyshort Panty 40862 features a silky-soft fit with 4-way stretch for comfort. Maidenform's Comfort Devotion Tailored Boyshort Panty is mid rise. Designed to match Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 06, 2014
$7.95 - $11.50
(some colors on sale)
Maidenform 40862 reviews

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Maidenform One Size for All Classic Rise Thong 40118
Snow LeopardWhiteWhite/NavyIvory/BlackBody BeigeIvoryLatte Lift StripeIvory Shadow PinkCherry PopStrawberry GradientParadise GradientParadise Leopard LaceHydra BlueRich Leopard LaceVenture GradientSexy Grey AnimalBlack DotBlack Stripe BasicBlackCamera Ready w/ BlackFemme Fatale
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Maidenform One Size for All Classic Rise Thong
Maidenform 40118 reviews
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The Maidenform One Size for All Classic Rise Thong 40118 has a V dip in the front and back for no panty peek. Chic lace is soft and luxurious -- perfect for everyday wear. Maidenform's One Size for All Classic Rise Thong has a wide stretch lace waistband that won't dig in and lies flat under clothes.
Featured Review:
J from Concord/NH/USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: June 02, 2015
$11.50
Maidenform 40118 reviews

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Shell w/IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
$38.00 Now: $26.60
Maidenform 9428M reviews

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Maidenform Sleek Smoothers Brief - 2 Pack DM1002
ParisNudeParisNudeBlack/Black
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Maidenform Sleek Smoothers Brief - 2 Pack
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The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
$32.00 Now: $22.40
Maidenform DM1002 reviews

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Ivory with BlackLatte with IvoryVenture PinkNavy with Black
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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
$40.00 Now: $28.00
Maidenform MFD894 reviews

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
White with SilverGentle Peach w/IvoryBurgundy Body BeigeGrey Slate with GlossBlack with Navy
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
$40.00 Now: $28.00
Maidenform MFD822 reviews

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Maidenform Fit to Flirt Seamless Lace T-Back Bra 7968
Ivory with BlackVenture Pink w/BlackNavy with BlackBlack
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Maidenform Fit to Flirt Seamless Lace T-Back Bra
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The Maidenform Fit to Flirt Seamless Lace T-Back Bra 7968 features floral lace trim and wireless stretchy cups. Maidenform's Fit to Flirt Seamless Lace T-Back Bra is made of nylon/spandex.
$24.00 Now: $16.80
Maidenform 7968 reviews

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Maidenform Sexy Must Haves All Over Lace Tanga Panty DM0008
IvoryLatte Liftgentle peachBlack
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Maidenform Sexy Must Haves All Over Lace Tanga Panty
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The Maidenform Sexy Must Haves All Over Lace Tanga Panty DM0008 is tantalizing in sheer floral lace. Maidenform's Sexy Must Haves All Over Lace Tanga Panty is made of nylon/spandex with a 100% cotton crotch.
$11.50
Maidenform DM0008 reviews

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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009
Latte LiftGentle Peach/BlackVenture Pink/SmokeBlack/Body Beige
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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty
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The Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009 has seductive sheer mesh sides. Maidenform's Sexy Must Haves Micro Mesh Cheeky Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
$11.50
Maidenform DM0009 reviews

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Maidenform Dream Lace Hipster Panty DM0004
IvoryLatte LiftNavy/White Dot PrintSexy Grey Animal PrintSteel Grey/BlackBlack
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Maidenform Dream Lace Hipster Panty
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The Maidenform Dream Lace Hipster Panty DM0004 has a pretty floral lace waistband. Maidenform's Dream Lace Hipster Panty is made of nylon/spandex.
$11.50
Maidenform DM0004 reviews

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Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Gentle Peach w/BlackBlack w/ Body Beige
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Maidenform Center of Attention Caged Mesh Demi Bra
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
$44.00 Now: $30.80
Maidenform 0413CM reviews

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Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Latte Lift w/BlackVenture Pink w/SmokeSapphire/BeigeBlack w/ Body Beige
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Maidenform Center of Attention Satin and Lace Demi Bra
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
$44.00 Now: $30.80
Maidenform 0413SC reviews

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Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform Center of Attention Fishnet Cup Demi Bra
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottom sand sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
$44.00 Now: $30.80
Maidenform 0413FC reviews

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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870
White/StoneIvory/ShellWild Strawberry/PinkBlue Heaven/CharcoalNavy/Steel GreyBlack/Body Beige
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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty
Maidenform 40870 reviews
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The Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870 features a see-through stretch lace front and silky microfiber back. Maidenform's Comfort Devotion Comfort Lace Cheeky Hipster Panty is made of nylon and spandex, with a cotton crotch lining.
Featured Review:
Dana from Arizona
Height: Petite (5'3" and under)      Age: Teen
Posted: August 11, 2015
$6.95 - $11.50
(some colors on sale)
Maidenform 40870 reviews

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Value Pricing
Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
WhiteLatte Lift/IvoryWild Strawberry/ShellGrey Slate/CaribbeanBlack/Body Beige
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 25, 2015
$38.00 Now: $26.60
Maidenform 9473 reviews

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Maidenform Pure Genius Boyshort Panty 40848
WhiteLatte LiftPink About ItCamera Red-YNavyRum RaisinRising SmokeBlack
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Maidenform Pure Genius Boyshort Panty
Maidenform 40848 reviews
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The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit. Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
Vince from Chicago,IL United States
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: September 09, 2015
$11.50
Maidenform 40848 reviews

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Value Pricing
Maidenform Dream Cotton Boyshort Panty DM0002
WhiteLatte LiftWild StrawberryGrey HeatherBlack
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Maidenform Dream Cotton Boyshort Panty
Maidenform DM0002 reviews
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The Maidenform Dream Cotton Boyshort Panty DM0002 are a great basic to stock up on for no-VPL confidence and cotton-soft comfort. Maidenform's Dream Cotton Boyshort Panty is made of cotton/elastane.
Featured Review:
Tolerance from Atlanta, GA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: October 15, 2015
$11.50
Maidenform DM0002 reviews

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Maidenform Ultimate Slimmer Brief 6854
WhiteBlushBlack
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Maidenform Ultimate Slimmer Brief
Maidenform 6854 reviews
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The Maidenform Ultimate Slimmer Brief 6854 provides fantastic smoothing and shaping with ultra firm control. This shapewear instantly tames your tummy and whittles your waist. Maidenform's Ultimate Slimmer Brief has a high rise and is made of stretch nylon/spandex.
Featured Review:
Nancy from Bel Air, MD
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: September 09, 2015
$36.00 Now: $25.20
Maidenform 6854 reviews

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Extra Firm Control
Maidenform Smooth Luxe Extra Coverage with Lift Bra 9475
IvoryLatte Lift/IvoryVenture Pink w/BeigeCamera Red-Y/BeigeNavy/BlackBlack/Body Beige
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Maidenform Smooth Luxe Extra Coverage with Lift Bra
Maidenform 9475 reviews
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The Maidenform Smooth Luxe Extra Coverage with Lift Bra 9475 features slightly less than full coverage, with more than a demi cup. Low center front works well with plunge necklines. Medium lift at cup bottom and side. Maidenform's Smooth Luxe Extra Coverage with Lift Bra is made of silky nylon/elastane. Tall sides have laser-cut edges for a no-lines look under fashions.
Featured Review:
Linda from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: October 26, 2015
$42.00 Now: $24.95
Maidenform 9475 reviews

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Maidenform Dream Tailored Hipster Panty DM0003
WhiteLatte LiftNavySteel Grey Dot PrintBlack Dot PrintBlackSpotted Animal Print
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Maidenform Dream Tailored Hipster Panty
Maidenform DM0003 reviews
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Details:
The Maidenform Dream Tailored Hipster Panty DM0003 is extremely soft and comfortable with their 4-way stretch. Maidenform's Dream Tailored Hipster Panty is made of nylon/spandex and with a 100% cotton crotch.
$11.50
Maidenform DM0003 reviews

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Value Pricing
Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/StoneIvory ShellShell/IvoryCamera Red-Y RoseTeal/Milky BlueBlue Serene/VanillaNavy/White DotCrownPurpleMagentaGloss Shadow AnimalBlack Over Body BeigeLatte Lift w/ Black
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
Kountry from Mountain View, CA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: October 20, 2015
$19.95 - $29.40
(some colors on sale)
Maidenform 09404 reviews

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Maidenform Comfort Devotion Embellished Demi Bra 9441
White w/GlossWhite w/HoneysuckleIvory/ShellLatte Lift/IvoryBeet It/Violet FemmeCamera Red-Y/BlackWild Strawberry/PinkNavy With DotOoh La Lilac/GreyMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
Lilly from California
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: May 16, 2015
$19.95 - $29.40
(some colors on sale)
Maidenform 9441 reviews

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Maidenform Dream Lace Thong 40156
WhiteBody BeigeNeutral Snow LeopardPlush AnimalHoneysuckle SafariWild StrawberryCamera Red-YTangerine DreamNavySteel Grey/BlackBlack
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Maidenform Dream Lace Thong
Maidenform 40156 reviews
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The Maidenform Dream Lace Thong 40156 features a microfiber body with stretch lace along the top. Maidenform's Dream Lace Thong is mid rise.
Featured Review:
Diana from Anaheim Hills, CA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: September 23, 2015
$7.95 - $11.50
(some colors on sale)
Maidenform 40156 reviews

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Value Pricing
Maidenform Pure Genius! Extra Coverage Tailored Bra 7539
WhiteWinter AnimalBody BeigeAbstract AnimalCaribbean BlueJust Morning w/JaguarBlackBlack/White Dot
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Maidenform Pure Genius! Extra Coverage Tailored Bra
Maidenform 7539 reviews
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The Maidenform Pure Genius! Extra Coverage Tailored Bra 7539 features full-coverage cups with light foam padding for subtle cleavage enhancement and no nipple show-through. Maidenform's Pure Genius! Extra Coverage Tailored Bra makes the perfect t-shirt bra due to the seamless cups.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 30, 2015
$19.95 - $25.95
(some colors on sale)
Maidenform 7539 reviews

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Maidenform Cheeky Hipster Panty 40837
Darling Dot BeigeIvoryLasting LeopardLatte LiftWild Strawberry/PearlSteel Grey Stripe/NavyBlackBlack/Rum Raisin
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Maidenform Cheeky Hipster Panty
Maidenform 40837 reviews
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The Maidenform Cheeky Hipster Panty 40837 brings you lightweight comfort. Features a contrast color floral stretch lace trim. Maidenform's Cheeky Hipster Panty is mid rise.
Featured Review:
Kathy from Oregon
Height: Petite (5'3" and under)      Age: 60s
Posted: February 03, 2016
$11.50
Maidenform 40837 reviews

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Maidenform Comfort Devotion Embellished Hipster Panty 40861
Crysanthemum/BronzeIvory/ShellLatte/IvorySpicy Bronze w/CreamPink/Wild StrawberryShell w/Ivory DotCamera Red-Y/BlackBlue Serene/VanillaNavy w/Navy White DotPeacock Blue/PeriBerry Bomb/BlackCrystal AnimalMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Embellished Hipster Panty
Maidenform 40861 reviews
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The Maidenform Comfort Devotion Embellished Hipster Panty 40861 features beautiful stretch lace along the top front panel. Maidenform's Comfort Devotion Embellished Hipster Panty is low rise.
Featured Review:
Jill from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2015
$7.95 - $11.50
(some colors on sale)
Maidenform 40861 reviews

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Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Venture PinkNavy/Black Lace
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Maidenform Custom Lift Extra Coverage Bra with Lace
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
$24.95 - $26.60
(some colors on sale)
Maidenform 9400L reviews

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Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
WhiteDraped LeopardTeal Paradise
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Maidenform Custom Lift Extra Coverage T-Shirt Bra
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
$24.95 - $26.60
(some colors on sale)
Maidenform 9400 reviews

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Maidenform One Fab Fit Demi Bra 9471
WhiteLatte LiftWild Strawberry/PeachSteel GreyBlack/Body Beige
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Maidenform One Fab Fit Demi Bra
Maidenform 9471 reviews
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The Maidenform One Fab Fit Demi Bra 9471 supports you beautifully and adds sexy allure to everyday wear. Maidenform's One Fab Fit Demi Bra is made of nylon/elastane.
Featured Review:
Nancy from Houston, TX USA
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: June 22, 2015
$36.00 Now: $25.20
Maidenform 9471 reviews

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Maidenform One Fab Fit Spacer Foam Bra DM7986
WhiteLatte LiftSteel GreyBlack
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Maidenform One Fab Fit Spacer Foam Bra
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The Maidenform One Fab Fit Spacer Foam Bra DM7986 features lightly padded, center pull cups with non-stretch, padded front straps that adjust in back with coated metal hardware. Maidenform's One Fab Fit Spacer Foam Bra has a breathable cup of polyester/spandex, and nylon/spandex sides and back.
$38.00 Now: $26.60
Maidenform DM7986 reviews

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Maidenform Pure Genius Boyshort Panty 40859
WhiteLatte LiftPink About ItCamera Red-YDenim HeatherNavySteel Grey DotBlack
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Maidenform Pure Genius Boyshort Panty
Maidenform 40859 reviews
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The Maidenform Pure Genius Boyshort Panty 40859 features lace trim along the top with non-binding leg openings. Maidenform's Pure Genius Boyshort Panty is made of cotton/spandex.
Featured Review:
Hannah from Pearland
Height: Petite (5'3" and under)      Age: 20s
Posted: November 27, 2015
$11.50
Maidenform 40859 reviews

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Maidenform Fat Free Dressing Tank Top 3266
WhiteLatte LiftBlack
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Maidenform Fat Free Dressing Tank Top
Maidenform 3266 reviews
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The Maidenform Fat Free Dressing Tank Top 3266 is a meant-to-be-seen, firm control shapewear tank top that flattens the tummy and discreetly trims, shapes and smooths your body. Adjustable straps. Maidenform's Fat Free Dressing Tank Top 3266 features a soft, hidden microfiber liner that secretly smooths and shapes the tummy.
Featured Review:
Lisa from Oxford, MS. (USA)
Height: Petite (5'3" and under)      Age: 50s
Posted: October 30, 2015
$43.00 Now: $30.10
Maidenform 3266 reviews

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Sized up to 2XL
Maidenform Comfort Devotion Hipster Panty 40851
WhiteShell with IvoryLatte LiftSpicy Bronze/CreamSodaSugar Pink w/DahliaSoft Petals PrintNavy/White DotCrystal AnimalMorning Fog/SnakeShifting SnakeBlack w/ Body Beige
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Maidenform Comfort Devotion Hipster Panty
Maidenform 40851 reviews
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The Maidenform Comfort Devotion Hipster Panty 40851 is made of silky soft microfiber with fused edges along the waist and leg openings for a perfect fit. Maidenform's Comfort Devotion Hipster Panty features seamless sides for a smooth fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 29, 2014
$6.95 - $11.50
(some colors on sale)
Maidenform 40851 reviews

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In the 1920's the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Till then, fashion focused on a boy silhouette, and bras were typically a bandeau style meant to flatten breasts. Realizing that clothing (and women themselves) would look better with a more natural womanly silhouette, they constructed the first of the bra styles that we know today; two distinct cups separated by an elastic center piece.

Today Maidenform, still a privately held company, is a market leader in women's lingerie, selling in countries worldwide.  Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform  bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe.  Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi-cup styles.

HerRoom customer favorites include the Custom Lift collection, which women describe as giving serious lift and a shapely lift. The collection is offered in front-closure, demi, strapless longline bras and other versatile styles. The Maidenform One Fabulous Fit collection is also extremely popular and includes demi cups,  underwire bras and t-back styles.

Maidenform bras are known for their fashionable styling with many push-up and demi cup products. But they  pay attention to larger sizes too, with styles that offer extra coverage like the Pure Genius line that runs to a 40D.  Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.
 
Maidenform panties, including boy shorts, bikinis, and briefs come in so many styles, no wonder they're market leaders. HerRoom customers love the Maidenform 40319- Lace Tanga Panties-- which come in black, beige, white and a very sexy scarlet.  The Invisible Bikini Panties also receive rave reviews with no-show waist and leg design. The One Fabulous Fit collection also includes panties, among them high-cut briefs and hipster panties.

Today Maidenform maintains its commitment to fashionable design and offers many products in both basic and stylish colors.  Their variety of style lines allow us to choose just how much 'ooopmh' we want, with levels of lift that include Gentle, Maximum, and Extreme. Whether we want a smooth and refined look for days or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60's, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been looking ahead.  Staring in the 1970's Maidenform aimed at a younger customer base with less structured bras and color-coordinated collections. For some of us, the Sweet Nothings bra may have been our very first bra. Now, after over 80 years,  Maidenform is in its third generation of family management and still producing fashionable youthful products for women of all shapes and ages.

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