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Why Buy Maidenform?   Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces.
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Maidenform Sleek Smoothers 2 Way Tank DM2584
WhiteParis NudeBlack
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Maidenform Sleek Smoothers 2 Way Tank
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The Maidenform Sleek Smoothers 2 Way Tank DM2584 is lightweight and can be worn two ways: v-neck in front or scoop neck in front. Maidenform's Sleek Smoothers 2 Way Tank is made of nylon/spandex.
$34.00
Maidenform DM2584 reviews

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Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack 12586
Latte LiftBlack
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Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack
Maidenform 12586 reviews
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The Maidenform Everyday Value Seamless Hi Cut Panties - 2 pack 12586 features well-constructed panties for a smooth fit. Maidenform's Everyday Value Seamless Hi Cut Panties - 2 Pack is made of nylon/elastane.
Featured Review:
Arlene from Philadelphia
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 19, 2014
$28.00 Now: $19.60
30% Off Today
Maidenform 12586 reviews

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Maidenform Smooth Seamless Boyshort Panty DM0018
WhiteLatte LiftBlack
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Maidenform Smooth Seamless Boyshort Panty
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The Maidenform Smooth Seamless Boyshort Panty DM0018 offers smooth comfort that won't show under clothes. Maidenform's Smooth Seamless Boyshort Panty is made of nylon/spandex.
$11.50
Maidenform DM0018 reviews

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Maidenform Cheeky Hipster Panty 40837
Pearl Blush PythonIvory HeartsDarling Dot BeigeIvoryLasting LeopardLatte LiftWild Strawberry/PearlSteel Grey Stripe/NavyBlackBlack/Rum Raisin
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Maidenform Cheeky Hipster Panty
Maidenform 40837 reviews
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The Maidenform Cheeky Hipster Panty 40837 brings you lightweight comfort. Features a contrast color floral stretch lace trim. Maidenform's Cheeky Hipster Panty is mid rise.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 01, 2016
$11.50
Maidenform 40837 reviews

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Maidenform Scalloped Lace Hipster Panty 40823
WhitePaws Off CreamPearl Blush DotLatte LiftScarlett KissNavy Pop DotTriple Blue StripeSteel Grey ZebraSteel Grey/RisingSmokeBlackDarling Dot Black
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Maidenform Scalloped Lace Hipster Panty
Maidenform 40823 reviews
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The Maidenform Scalloped Lace Hipster Panty 40823 makes you feel pretty with stretch lace trim and a perky satin bow. Maidenform's Scalloped Lace Hipster Panty has moderate rear coverage. Also see Maidenform Comfort Devotion Demi Bra 9402.
Featured Review:
John from Lincoln, California
Height: Tall (5'9" and over)      Age: 60s
Posted: December 13, 2015
$11.50
Maidenform 40823 reviews

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Maidenform One Fabulous Fit Demi Underwire Bra 7959
Hot Chili/WhiteDotWhiteWinter AnimalBlushBody BeigeChocolate/Pink WhisperPink Ribbon/LilacCamera Red-Y/BlackTwinkle Berry PrintMilky Way Blue/TealSassy Navy StripeBlackClassic Stripe PrintParty On PythonSensuous AnimalTwinkle
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines. Designed to match Maidenform Hip Fit Boyshort Panties 40760.
Featured Review:
Cindy from Lakeland, MN US
Height: Petite (5'3" and under)      Age: 60s
Posted: March 11, 2016
$36.00$19.95 - $25.20
(some colors on sale)30% Off Today
Maidenform 7959 reviews

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A Best Seller!
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Maidenform Hip Fit Boyshort Panties 40760
Hot Chili/WhiteDotNew Geo SnowflakeWhiteIvoryLatte LiftFeeling FabulousChocolate/Pink WhisperGrecian Rose w/BlackPeach Passion/FuchsiaSweetened Lilac/PinkVenture PinkCamera Red-Y/BlackWild Strawberry/PurpleHansa YellowPine DepthsBlue Dot/TealNavy Tri Dot PrintNavy with BlackSparkle PrintBlackParty on PythonTwinkle
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Maidenform Hip Fit Boyshort Panties
Maidenform 40760 reviews
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The Maidenform Hip Fit Boyshort Panties 40760 are made of silky-smooth microfiber. Maidenform's Hip Fit Boyshort Panties feature stretch lace along the waist and leg openings for a custom, comfortable fit. Designed to match Maidenform One Fabulous Fit Demi Underwire Bra 7959.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 09, 2016
$11.50
Maidenform 40760 reviews

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Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/StoneIvory Lace/Latte LiftIvory ShellShell/IvoryCamera Red-Y RoseTeal/Milky BlueTinted Aqua/Plum GreyNavy/White DotCrownPurpleMagentaGloss Shadow AnimalPlum Grey Lace/PinkBlack Lace/Beige ComboBlack Over Body BeigeLatte Lift w/ Black
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 02, 2016
$42.00 Now: $29.40
30% Off Today
Maidenform 09404 reviews

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Maidenform Comfort Devotion Demi Bra 9402
Floral Delight PrintWhite w StoneLatte Lift Lace/IvoryFeeling FabulousShell w/Ivory DotTeal/Milky BlueNavy/Roaming BlueBerry Bomb/LavenderRich Purple w/LuminousSilver LynxBlack Lace/Beige ComboBlack Over Body BeigeLatte Lift w/ Black
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2016
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today
Maidenform 9402 reviews

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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456
Ivory/ShellLatte Lift Lace/IvoryPeach Swirl PrintNavy/WhiteLilac w/Rich PurpleMorning Fog/BlackBlack w/ Body BeigeLatte Lift w/ Black
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
Maidenform 9456 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups. Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Mindy from TN
Height: Petite (5'3" and under)      Age: 20s
Posted: October 30, 2015
$42.00 Now: $29.40
30% Off Today
Maidenform 9456 reviews

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Maidenform Dream Boyshort Panty 40774
Neutral SnowLeopardWhiteBody BeigeMacys ShellOn the ProwlFloral DelightGlossPink RibbonSplashy Pinks StripeVenture PinkWild StrawberryCamera Red-YRainbow Dot PrintAqua Glow DotTinted AquaNavyRich PurpleWild CheetahSteel GreyBlack
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Maidenform Dream Boyshort Panty
Maidenform 40774 reviews
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The Maidenform Simply Heaven Boyshort 40774 is made of super-stretch, soft fabric for the perfect fit and feel against your skin. Luxuriously soft, shimmering fabric caresses the body. Maidenform's Simply Heaven Boyshort provides rear definition and lift.
Featured Review:
Joanna from Pace, FL
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: April 12, 2016
$11.50
Maidenform 40774 reviews

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Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Latte LiftBlack
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Maidenform Endlessly Smooth Plunge Bodybriefer
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
$58.00 Now: $40.60
30% Off Today
Maidenform DM1008 reviews

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Maidenform Endlessly Smooth Foam Cup Slip DM1007
Latte Lift
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Maidenform Endlessly Smooth Foam Cup Slip
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The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.
$66.00 Now: $46.20
30% Off Today
Maidenform DM1007 reviews

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Maidenform Smooth Seamless Hipster Panty DM0017
WhiteLatte LiftBlack
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Maidenform Smooth Seamless Hipster Panty
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The Maidenform Smooth Seamless Hipster Panty DM0017 is soft and has a clean, smooth look. Maidenform's Smooth Seamless Hipster Panty is made of nylon/spandex.
$11.50
Maidenform DM0017 reviews

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Maidenform Peek Out Shapers Thigh Slimmer DM1005
Sunbaked BeigeBlack/Black Steel Grey
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Maidenform Peek Out Shapers Thigh Slimmer
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The Maidenform Peek Out Shapers Thigh Slimmer DM1005 features lace leg bands that beg to be seen peeking out below your shorts and skirts. The lightweight shaper targets and slims your thighs, tummy, hips and waist. Maidenform's Peek Out Shapers Thigh Slimmer is made of nylon/polyester/spandex.
$26.00 Now: $18.20
30% Off Today
Maidenform DM1005 reviews

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Maidenform Peek Out Shapers Shorty DM1004
Sunbaked BeigeBlack/Black Steel Grey
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Maidenform Peek Out Shapers Shorty
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The Maidenform Peek Out Shapers Shorty DM1004 features a lace waistband. The shaper smooths and shapes the hips, waist, thighs and tummy. Maidenform's Peek Out Shapers Shorty is made of nylon/polyester/spandex.
$22.00 Now: $15.40
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Maidenform DM1004 reviews

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Maidenform Ultimate Slimmer Brief 6854
WhiteBlushBody BeigeBlack
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Maidenform Ultimate Slimmer Brief
Maidenform 6854 reviews
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The Maidenform Ultimate Slimmer Brief 6854 provides fantastic smoothing and shaping with ultra firm control. This shapewear instantly tames your tummy and whittles your waist. Maidenform's Ultimate Slimmer Brief has a high rise and is made of stretch nylon/spandex.
Featured Review:
Marsha from Concord, CA USA
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: January 29, 2016
$36.00 Now: $25.20
30% Off Today
Maidenform 6854 reviews

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Extra Firm Control
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Maidenform Instant Slimmer Long Torso Waist Nipper 6868
WhiteBlushBody BeigeBlack
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Maidenform Instant Slimmer Long Torso Waist Nipper
Maidenform 6868 reviews
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The Maidenform Instant Slimmer Long Torso Waist Nipper 6868 reduces the waist and midriff, giving you that hourglass figure you've always wanted! Delivers firm control for immediate slimming. Maidenform's Instant Slimmer Long Torso Waist Nipper is made of nylon/Lycra spandex.
Featured Review:
DonnaT from NY
Height: Tall (5'9" and over)      Age: 30s
Posted: October 07, 2015
$43.00 Now: $30.10
30% Off Today
Maidenform 6868 reviews

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Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 01, 2016
$38.00 Now: $26.60
30% Off Today
Maidenform 9473 reviews

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Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Latte Lift/IvoryNavy/Gloss
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 04, 2016
$42.00 Now: $29.40
30% Off Today
Maidenform DM9500 reviews

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Latte LiftBlack
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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.
$42.00 Now: $29.40
30% Off Today
Maidenform DM9501 reviews

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Maidenform Endlessly Smooth Foam Cup Camisole DM1006
Latte LiftBlack
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Maidenform Endlessly Smooth Foam Cup Camisole
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The Maidenform Endlessly Smooth Foam Cup Camisole DM1006 will give you no end of options to wear it with multiple strap styles and a plunge neckline. Maidenform's Endlessly Smooth Foam Cup Camisole is made of nylon/spandex.
$54.00 Now: $37.80
30% Off Today
Maidenform DM1006 reviews

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Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Latte LiftBlack
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Maidenform Comfort Devotion Memory Foam T-Back Bra
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
$42.00 Now: $29.40
30% Off Today
Maidenform DM9502 reviews

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Maidenform Comfort Devotion Lace Back Tanga Panty 40159
WhiteIvory w/ BlackShell with IvoryLasting LeopardLatte LiftFloral DelightGuava Pink/FuchsiaHoneysuckle/Ooh LilacCamera Red-YWild Strawberry/PinkBlue Heaven/CharcoalDiffused Floral/BlueNavy/White DotOoh La Lilac/GreyRich PurpleSweetened LilacVenture PinkGloss Shadow AnimalMorning FogBlack Dot PrintBlack
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Maidenform Comfort Devotion Lace Back Tanga Panty
Maidenform 40159 reviews
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The Maidenform Comfort Devotion Lace Back Tanga Panty 40159 features a soft front with a sheer stretch lace back panel. Maidenform's Comfort Devotion Lace Back Tanga Panty has a center rear back seam.
Featured Review:
S from Colorado
Height: Tall (5'9" and over)      Age: 50s
Posted: March 26, 2016
$6.95 - $11.50
(some colors on sale)
Maidenform 40159 reviews

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Maidenform Custom Lift Satin Demi Bra 9729
WhiteLatte LiftPink RibbonWild StrawberrySexy Grey AnimalBlack
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Carol from Elk Grove Vlg., IL
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: April 01, 2016
$38.00$19.95 - $26.60
(some colors on sale)30% Off Today
Maidenform 9729 reviews

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Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Gentle Peach w/IvoryBurgundy/Latte LiftPurple/Lilac PetalRising Smoke/PeachBlack w/ Body Beige
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
$44.00 Now: $30.80
30% Off Today
Maidenform 0413LC reviews

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Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Gentle Animal PrintLasting LeopardLatte LiftHoneysuckleCamera Red-YNavy/White DotBlack
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016
$42.00$19.95 - $29.40
(some colors on sale)30% Off Today
Maidenform 9442 reviews

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Paris Nude w/IvorySpotted Shell PrintNavy Tri Dot Printblack w/steel Grey
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 16, 2015
$38.00 Now: $26.60
30% Off Today
Maidenform 7958 reviews

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Maidenform Fat Free Dressing Shaping Legging DM1001
Black
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Maidenform Fat Free Dressing Shaping Legging
Maidenform DM1001 reviews
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The Maidenform Fat Free Dressing Shaping Legging DM1001 will help smooth and tone your hips, legs, waist and tummy. The power mesh lining inside waistband targets and slims the tummy. Maidenform's Fat Free Dressing Shaping Legging is made of nylon/spandex.
Featured Review:
Linzey from Michigan
Height: Petite (5'3" and under)      Age: 20s
Posted: February 09, 2016
$45.00 Now: $31.50
30% Off Today
Maidenform DM1001 reviews

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Maidenform Comfort Devotion Extra Coverage Bra 9436
WhiteIvoryShell/Ivory DotBody BeigeCamera Red-YNavyMagenta QuartzGrey SlateMorning FogBlack
...
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 10, 2016
$42.00 Now: $29.40
30% Off Today
Maidenform 9436 reviews

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Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Ivory w/GlossShellCamera Red-Y/MetallicBlack/Body Beige
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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Details:
The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 01, 2016
$42.00 Now: $29.40
30% Off Today
Maidenform 9443 reviews

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Maidenform Comfort Devotion Bikini Panty 40046
WhiteShell with IvoryLatte LiftSpicy Bronze/CreamSodaSoft Petals PrintNavy/White DotRich PurpleCrystal AnimalShifting SnakeBlack w/ Body Beige
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Maidenform Comfort Devotion Bikini Panty
Maidenform 40046 reviews
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The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel. Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 10, 2016
$7.95 - $11.50
(some colors on sale)
Maidenform 40046 reviews

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Value Pricing
Maidenform Comfort Devotion Tailored Boyshort Panty 40862
IvoryLatte LiftSpicy Bronze w/CreamSassy Pearl/BlackShell w/Ivory DotBeet It/Violet FemmeCamera Red-Y/BlackTeal/Milky BlueNavy w/Navy White DotPeri ChiffonBerry Bomb/La LavenderMorning Fog w/ StoneBlack/Body Beige
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Maidenform Comfort Devotion Tailored Boyshort Panty
Maidenform 40862 reviews
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The Maidenform Comfort Devotion Tailored Boyshort Panty 40862 features a silky-soft fit with 4-way stretch for comfort. Maidenform's Comfort Devotion Tailored Boyshort Panty is mid rise. Designed to match Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 05, 2016
$7.95 - $11.50
(some colors on sale)
Maidenform 40862 reviews

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Maidenform One Size for All Classic Rise Thong 40118
Snow LeopardWhiteWhite/NavyIvory/BlackBody BeigeIvoryLatte Lift StripeIvory Shadow PinkCherry PopStrawberry GradientParadise GradientParadise Leopard LaceHydra BlueRich Leopard LaceVenture GradientSexy Grey AnimalBlack DotBlack Stripe BasicBlackCamera Ready w/ BlackFemme Fatale
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Maidenform One Size for All Classic Rise Thong
Maidenform 40118 reviews
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The Maidenform One Size for All Classic Rise Thong 40118 has a V dip in the front and back for no panty peek. Chic lace is soft and luxurious -- perfect for everyday wear. Maidenform's One Size for All Classic Rise Thong has a wide stretch lace waistband that won't dig in and lies flat under clothes.
Featured Review:
J from Concord/NH/USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: June 02, 2015
$11.50
Maidenform 40118 reviews

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Shell w/IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016
$38.00 Now: $26.60
30% Off Today
Maidenform 9428M reviews

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Maidenform Sleek Smoothers Brief - 2 Pack DM1002
ParisNudeParisNudeBlack/Black
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Maidenform Sleek Smoothers Brief - 2 Pack
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The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
$32.00 Now: $22.40
30% Off Today
Maidenform DM1002 reviews

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
White with SilverGentle Peach w/IvoryBurgundy Body BeigeGrey Slate with GlossBlack with Navy
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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
$40.00 Now: $28.00
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Maidenform MFD822 reviews

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Ivory with BlackLatte with IvoryVenture PinkNavy with Black
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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
$40.00 Now: $28.00
30% Off Today
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Maidenform Fit to Flirt Seamless Lace T-Back Bra 7968
Ivory with BlackVenture Pink w/BlackNavy with Black
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Maidenform Fit to Flirt Seamless Lace T-Back Bra
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The Maidenform Fit to Flirt Seamless Lace T-Back Bra 7968 features floral lace trim and wireless stretchy cups. Maidenform's Fit to Flirt Seamless Lace T-Back Bra is made of nylon/spandex.
$24.00 Now: $15.95
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Maidenform Sexy Must Haves All Over Lace Tanga Panty DM0008
IvoryLatte Liftgentle peachBlack
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Maidenform Sexy Must Haves All Over Lace Tanga Panty
Maidenform DM0008 reviews
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The Maidenform Sexy Must Haves All Over Lace Tanga Panty DM0008 is tantalizing in sheer floral lace. Maidenform's Sexy Must Haves All Over Lace Tanga Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Sasha from Haverhill, MA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: February 19, 2016
$11.50
Maidenform DM0008 reviews

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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009
Latte LiftGentle Peach/BlackVenture Pink/SmokeBlack/Body Beige
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Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty
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The Maidenform Sexy Must Haves Micro Mesh Cheeky Hipster Panty DM0009 has seductive sheer mesh sides. Maidenform's Sexy Must Haves Micro Mesh Cheeky Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
$11.50
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Maidenform Dream Lace Hipster Panty DM0004
IvoryLatte LiftNavy/White Dot PrintSexy Grey Animal PrintSteel Grey/BlackBlack
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Maidenform Dream Lace Hipster Panty
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The Maidenform Dream Lace Hipster Panty DM0004 has a pretty floral lace waistband. Maidenform's Dream Lace Hipster Panty is made of nylon/spandex.
$11.50
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Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Gentle Peach w/BlackBlack w/ Body Beige
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Maidenform Center of Attention Caged Mesh Demi Bra
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
$44.00 Now: $30.80
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Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottom sand sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
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TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 07, 2016
$44.00 Now: $30.80
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Maidenform 0413FC reviews

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Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Latte Lift w/BlackVenture Pink w/SmokeSapphire/BeigeBlack w/ Body Beige
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Maidenform Center of Attention Satin and Lace Demi Bra
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
$44.00 Now: $30.80
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Maidenform 0413SC reviews

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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870
White/StoneIvory/ShellWild Strawberry/PinkBlue Heaven/CharcoalBlack/Body Beige
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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty
Maidenform 40870 reviews
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The Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870 features a see-through stretch lace front and silky microfiber back. Maidenform's Comfort Devotion Comfort Lace Cheeky Hipster Panty is made of nylon and spandex, with a cotton crotch lining.
Featured Review:
Denise from Canada
Height: Tall (5'9" and over)      Age: 40s
Posted: March 25, 2016
$6.95 - $11.50
(some colors on sale)
Maidenform 40870 reviews

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Maidenform Pure Genius Boyshort Panty 40848
WhiteLatte LiftPink About ItCamera Red-YNavyRum RaisinRising SmokeBlack
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Maidenform Pure Genius Boyshort Panty
Maidenform 40848 reviews
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The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit. Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
Mary from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: February 03, 2016
$11.50
Maidenform 40848 reviews

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Special Maidenform Offer!

30% off all styles. Priced as marked.

In the 1920's the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Till then, fashion focused on a boy silhouette, and bras were typically a bandeau style meant to flatten breasts. Realizing that clothing (and women themselves) would look better with a more natural womanly silhouette, they constructed the first of the bra styles that we know today; two distinct cups separated by an elastic center piece.

Today Maidenform, still a privately held company, is a market leader in women's lingerie, selling in countries worldwide.  Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform  bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe.  Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi-cup styles.

HerRoom customer favorites include the Custom Lift collection, which women describe as giving serious lift and a shapely lift. The collection is offered in front-closure, demi, strapless longline bras and other versatile styles. The Maidenform One Fabulous Fit collection is also extremely popular and includes demi cups,  underwire bras and t-back styles.

Maidenform bras are known for their fashionable styling with many push-up and demi cup products. But they  pay attention to larger sizes too, with styles that offer extra coverage like the Pure Genius line that runs to a 40D.  Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.
 
Maidenform panties, including boy shorts, bikinis, and briefs come in so many styles, no wonder they're market leaders. HerRoom customers love the Maidenform 40319- Lace Tanga Panties-- which come in black, beige, white and a very sexy scarlet.  The Invisible Bikini Panties also receive rave reviews with no-show waist and leg design. The One Fabulous Fit collection also includes panties, among them high-cut briefs and hipster panties.

Today Maidenform maintains its commitment to fashionable design and offers many products in both basic and stylish colors.  Their variety of style lines allow us to choose just how much 'ooopmh' we want, with levels of lift that include Gentle, Maximum, and Extreme. Whether we want a smooth and refined look for days or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60's, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been looking ahead.  Staring in the 1970's Maidenform aimed at a younger customer base with less structured bras and color-coordinated collections. For some of us, the Sweet Nothings bra may have been our very first bra. Now, after over 80 years,  Maidenform is in its third generation of family management and still producing fashionable youthful products for women of all shapes and ages.

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