Women wanting the newest designs and innovative styles look to Lily of France for their lingerie needs. For over 75 years, Lily of France has been bringing comfort and fashion to the modern day woman. Lily of France first made their name in the early 1900s when French inspired styles hit America. With their sexy and seductive fashions, Lily of France quickly became a favorite of women. One of their best known pieces hit the scene in the 1970s forever changing the brand and the world of lingerie. During the time when a movement to ban bras tried to take over women's lingerie, Designer John Kloss created a bra made of sheer, stretchy material to seem hidden under clothing. Lily of France also is credited for creating one of the first convertible bras with straps that adjusted to different types of outfits. Different bras in the Lily of France collections feature gel pads for natural enhancement, sports bras with lining that wicks away moisture and adjustable front closures for cleavage control. Lily of France uses fabrics such as microfiber, nylon and cotton for the highest level of comfort. The designs continue to move forward in the fashion world creating new designs and keeping women on top of the lingerie world.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
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