All About Luxury Brands at HerRoom
Although they are each known for their own style, luxury lingerie brands have several traits in common:
They really care about fit and design. Some fit their patterns on real women instead of mannequins. Others cut and sew some of the pieces by hand. Their commitment to fit and to quality demands a construction and testing process that insures their lingerie will fit exactly as designed. Many have their own production facilities for superior quality control.
Luxury brands are innovative. Although most were founded in Europe generations ago, the best lingerie companies never stop innovating. One such brand was the first to create underwires and one of the first to use stretch lace. Other have devoted design efforts and research to creating full-coverage bras that are both supportive and elegant. All of these brands continually strive for perfect fit combined with luxurious design elements.
Which brings us to fabrics. Luxury lingerie companies pride themselves on their use of high-end fabrics and embellishments. With long histories of craftsmanship, it's no surprise their lingerie seems almost couture. You'll see elaborate embroidery, intricate lace, the use of satin and other sumptuous fabrics and maybe even a touch of bling. It's not unusual for these brands to pay extensive attention to their fabric sources.
These are companies that take enormous pride in their products; they're passionate about lingerie design and workmanship. Yes, these pieces may be expensive, but we all deserve something that celebrates a woman's shape with fit, elegance and luxury.