Fashion Forms is a top fashion lingerie accessories creator, specializing in innovative, shape-enhancing items. Their products include the Fashion Forms Water Bra, Fashion Forms Breast Petals, and Fashion Forms Adhesive Body Bra and so much more! Fashion Forms is known for high quality products that answer the needs of women -- from teen age to retirement, and from petite to large sizes.
Ann Deal founded the Fashion Forms company in 1992 with one revolutionary product - the adhesive bra - and it remains a top seller, even today. Since the early nineties, Deal has been able to grow the Fashion Forms company into the lingerie empire it is today. Raised in a family of retail business owners, Deal also shared her family's passion for retail and decided to create her own path in Atlanta as a buyer for Rich's Department Store. By the late 90's, Deal launched her own company, what we know today as Fashion Forms. Her mission has been to harness creativity and cutting edge technology to bring women the very latest in bra accessories and breast enhancing bra styles as an alternative for surgery. Deal wants to make sure the products her brand brings you are versatile and perfect for everyday wear and special occasions alike. Today, Deal spends her time juggling appearances on talk shows, visiting with store buyers all while working with her team to bring us the next great Fashion Forms product. Decades later, she brings her passion to helping women feel sexy and more confident as the Fashion Forms brand continues to flourish.
A leader in lingerie accessories, Fashion Forms continues its mission to re-invent the way women look at fashion dilemmas and gives them the tools to solve them. The Fashion Forms slogan, 'Imagination is our Foundation,' remains true as the brand continues to bring women the newest and most innovative answers to their bra and lingerie dilemmas.
The Fashion Forms product line includes an uplift water bra, giving women an alternative to going under the knife for the look of natural, larger looking breasts and enhanced cleavage. Women who wear the Original Water Bra say they see an increase in their cups and they enjoy wearing this bra under clothing. The best part: it saves money and the allows women to avoid the health risks of breast enhancement surgery. Fashion Forms also makes push-up pads for bras, bra back extenders for moms-to-be, convertible bra straps for low-back dresses, disposable dress protectors, silicone bra inserts, shoulder pads, and lingerie bath products. One Fashion Forms style that is already creating a buzz is the Backless Strapless U Plunge Bra. This bra style is the perfect answer to wearing those backless and low cut dresses and tops without worrying about not getting the coverage and support you need. What makes the U Plunge Bra so spectacular is the style's contour cups that provide nipple coverage and modesty. This ultra light weight bra gets kudos for its handy adhesive detail along the sides and inside the inner cups that help keep this strapless, backless style in place. It's products like this that keep Fashion Forms a top innovator of lingerie solutions for modern women.