Why Buy Wick'em Bras? Now there's relief from the irritation and rashes a bra and its underwire can cause. This innovative product slips under your bra's underwire to prevent chafing, with a cushiony layer between the bra band and your skin. It absorbs moisture, too, wicking it away into the cotton fill. That sweaty irritating feeling can happen to all of us and that's a good reason to have a Wick'em bra liner in your lingerie drawer.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!