Seamless underwire bras feature a smooth cup that provides an invisible look under clothing. Whether it's a contour/t-shirt bra with padding, or an unlined (unpadded) shaped cup for a natural look, the seamless underwire bra is here to stay. Underwires are evolving all the time, to be pliable and conform to the body. Seamless cups give you the sleek look under fine knits and other fashions, while the underwire supplies lifting and rounding support. Styles include balconettes and demis, with bandless fronts, with front closures, convertible styles including strapless, racerbacks, sports bras, sexy styles with see-through, stretch mesh cups, and lavish lace cami bras that can peek out of a blazer for a feminine touch. Push-up styles boost "the girls" to new heights.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!