Underwire bras are probably the most popular style of bra on the market. They provide lift, shaping and support and are especially useful for woman who wear C cups or larger. Made of flexible wire or plastic or plastic-coated metal, the underwire is sewn into layers of fabric under the bra cups. Underwires also provide breast separation for a shapely silhouette.
Underwire bras come in virtually every style including demi-cup bras. A demi bras has a contoured cup with the upper portion cut away to expose the top of the breasts. Demi cup underwire bras often have wide-set shoulder straps as well. While not offering as much support or coverage as full-cup bras, an underwire demi-cup bra is ideal under clothing with low necklines. It's also an attractive and sexy style.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!