Underwire bras are probably the most popular style of bra on the market. They provide lift, shaping and support and are especially useful for woman who wear C cups or larger. Made of flexible wire or plastic or plastic-coated metal, the underwire is sewn into layers of fabric under the bra cups. Underwires also provide breast separation for a shapely silhouette.
Underwire bras come in virtually every style including demi-cup bras. A demi bras has a contoured cup with the upper portion cut away to expose the top of the breasts. Demi cup underwire bras often have wide-set shoulder straps as well. While not offering as much support or coverage as full-cup bras, an underwire demi-cup bra is ideal under clothing with low necklines. It's also an attractive and sexy style.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!