Although push-up bras have been around for decades, crescent-shaped pads have arrived on the scene fairly recently. These push-up pads are a half-moon shape (hence the name), tilted slightly so the sides and bottom of the cup lift up and in, producing sexy cleavage for your favorite low-cut tops and dresses. Push-up padding is usually medium graduated or heavy graduated, depending on how much lift you need. Most bras that have the crescent-shape pads are available in average sizes, since they're most in need of cleavage amplification. Maidenform Custom lift bras vary the padding by cup size. HerRoom carries push-up bras with crescent-shaped padding in a variety of styles, including longlines, racerback, convertible with strapless options, plunge fronts, petite proportions, and more.