Prima Donna was founded in 1865 and has focused on producing a fit that verges on custom for larger sizes. The brand has a history of meticulous construction and, since being purchased by Van de Velde of Belgium in 1990, concentrates on style and design as well. While being a well-known brand to mature women, Prima Donna now offers fashionable lingerie and swimwear that appeals to all ages. The brand specializes in Prima Donna Plus-Size bras for larger breasts, ranging from full D cups to a generously cut J cup.
Click on any image to view that collection from Prima Donna.
Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!