Long known for its impeccable workmanship, Prima Donna specializes in larger size bras and panties. Established in 1865, the Prima Donna continues today with a reputation for quality that is well-known. In the last decade they have also concentrated on style, creating lingerie with fashionable appeal for all ages. The Prima Donna brand, since the beginning, has been determined to create well thought out and quality designed lingerie styles that women could truly enjoy wearing time and time again. Prima Donna has found a niche customer – women with larger cup sizes, including full figure and plus sizes, filling the demand for cups sizes that range from D to I cups.
What makes Prima Donna a stand out among other bra companies is the highly detailed bra construction process that results in their bra's outstanding quality and fit. Every bra created by the Prima Donna lingerie brand is made from at least 50 pieces of exquisitely detailed and high quality fabrics. And before any Prima Donna bra lands in the hands of a customer, each bra is passed through a quality assurance test to ensure quality construction, a proper fit and overall high quality product. Because of this constant commitment to making the highest quality bra styles, Prima Donna has long remained a leader in the world of women's undergarments.
Click on any image to view that collection from Prima Donna.
Welcome to HerRoom! I'm Tomima Edmark, and back in 1998, I founded HerRoom.com to give women a way to effortlessly purchase lingerie online. Today HerRoom offers not just bras, panties, thongs, and sexy lingerie but also swimwear, sleepwear, shapewear and hosiery and much more. With more than 200 name brands - from La Perla to Playtex, as well as Wacoal, Spanx and Vanity Fair... just to name a few - we have it all. We strive to be the best at low prices, great sales and free shipping! I also believe in providing you with as much information as possible about each lingerie item. My team works hard to carefully vet each product, write a unique description and photograph it from several different angles. At the bottom of every product page, you'll see a tabbed menu with even more product information, including Customer Reviews. I invite you to see why HerRoom is fast becoming the preferred source for lingerie.
* Always free standard US shipping on orders over $70