Founded in 1865, Prima Donna has focused on producing a fit that verges on custom for larger sizes. The brand has a history of meticulous construction and, since being purchased by Van de Velde of Belgium in 1990, concentrates on style and design as well. While being a well-known brand to mature women, Prima Donna now offers fashionable lingerie and swimwear that appeals to all ages. The brand specializes in plus-size bras for larger breasts, ranging from full D cups to a generously cut J cup.
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