Why Buy Prima Donna Shaping Plus-Size? Since 1865, Prima Donna lingerie has been manufactured for women's natural curves. Elegant bras and swimwear are cut generously, up to a J cup. But this isn't your mother's Prima Donna; bras and panties come in exciting colors with intricate trim. Swimwear is fresh and fashion-forward. Curvy women of all ages will look and feel their best.
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Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!