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Prima Donna Luxury for Curves

Why Buy Prima Donna Luxury for Curves?
Since 1865, Prima Donna has been making lingerie for women's natural curves. Elegant bras and swimwear are cut generously, up to a J cup. But this isn't your mother's Prima Donna; bras and panties come in exciting colors with intricate trim. Swimwear is fresh and fashion-forward. Curvy women of all ages will look and feel their best. Read more...

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Prima Donna Madison Full Cup Bra 016-2120

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Prima Donna Madison Full Cup Bra

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The Prima Donna Madison Full Cup Bra 016-2120 offers a deeper cup to accommodate breast tissue that could otherwise end up under your arms. Prima Donna's Madison Full Cup Bra has 3-part, underwire stretch cups that support and shape the breasts.

Featured Review: ( Of 327 Reviews )

Size : 36D
Love the fit! Shaping is wonderful and the support is the best I have ever had. Nice coverage and wires are perfectly placed. Most comfortable bra yet.

Teresa from
Height: Average Height (5'4"-5'8") Age: 50s
Posted: October 13, 2017

Prima Donna 016-2120
Madison Full Cup Bra

$89.95 - $126.00(some colors on sale)

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Prima Donna Deauville Full Cup Bra 016-1810

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Prima Donna Deauville Full Cup Bra

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The Prima Donna Deauville Full Cup Bra 016-1810 features underwire cups with 3-parts for shape and support. Prima Donna's Deauville Full Cup Bra features beautiful embroidered lace along the cups and straps.

Featured Review: ( Of 193 Reviews )

Size : 44G
Worn this same bra for years and love them. Hate the price, but they are worth every penny. I hand wash every time and they last for years.

SK from Canyon Lake, TX USA
Height: Petite (5'3" and under) Age: 60s
Posted: August 19, 2017

Prima Donna 016-1810
Deauville Full Cup Bra

$99.95 - $142.00(some colors on sale)

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Prima Donna Couture 3 Part Cup Bra 016-2580

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Prima Donna Couture 3 Part Cup Bra

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The Prima Donna Couture 3 Part Cup Bra 016-2580 has 3-part mesh-lined underwire cups with center vertical and transversal seaming for shape and support. Prima Donna's Couture 3 Part Cup Bra fatures stretch lace along the tops of the cups and a polka dot and stripe patterned mesh along the bottom and sides of the cups.

Featured Review: ( Of 53 Reviews )

Size : 36G
This is a really nice change from my favorite. I will order another.

Shirley from California
Height: Petite (5'3" and under) Age: 70s
Posted: September 06, 2017

Prima Donna 016-2580
Couture 3 Part Cup Bra

$99.95 - $132.00(some colors on sale)

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Prima Donna Twist A La Folie Underwire Bra 014-1120

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Prima Donna Twist A La Folie Underwire Bra

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Prima Donna A La Folie Underwire Bra 014-1120 features 3-part cups with sheer stretch lace on the top cup and lined opaque fabric on the lower cup and side panel. Underwire bra is built on a base with an elastic underband for superior support. Prima Donna A La Folie Underwire Bra is perfect for full-figured and full-busted women

Featured Review: ( Of 32 Reviews )

Size : 36G
This is hands down the best bra I have ever owned. I first purchased one when I was in a 40 D7 and have continued purchasing them after losing a significant amount of weight (now wearing a 36 D4). My breasts are not full but they are large and pretty deflated looking to be honest. This bra has no issues holding them up and shaping them while also being the most comfortable bra I have EVER worn.

Crystal from WA
Height: Average Height (5'4"-5'8") Age: 30s
Posted: April 10, 2017

Prima Donna 014-1120
Twist A La Folie Underwire Bra

$59.95 - $123.00(some colors on sale)

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About Prima Donna

Prima Donna

Prima Donna was founded in 1865 and has focused on producing a fit that verges on custom for larger sizes. The brand has a history of meticulous construction and, since being purchased by Van de Velde of Belgium in 1990, concentrates on style and design as well. While being a well-known brand to mature women, Prima Donna now offers fashionable lingerie and swimwear that appeals to all ages. The brand specializes in Prima Donna Plus-Size bras for larger breasts, ranging from full D cups to a generously cut J cup.