Prima Donna has made its name designing lingerie meticulously constructed for full-figure women. Constructed of over 50 pieces, each Prima Donna bra is made of made of superior materials and tested for quality and construction to create a virtually custom fit. Bras have features like multi-part cups, side support panels, stretch elastic lace and fuller coverage to provide maximum support. Although long a favorite of mature women, Prima Donna has expanded its line to offer chic and fashionable designs for women of every age. The brand also offers panties in many styles and sizes, with some extending to 5XL. Bra sizes range from D-H cups. Some of their collections are embellished with embroidery, appliqué and stretch floral lace. All of their materials are of the highest quality. You may pay more for a Prima Donna bra, but you'll be getting a beautifully designed piece that fits impeccably and flatters your body.
Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!