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Maidenform Satin Chiffon Trim Chemise MFW7230
Maritime Blue Foil Floral
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Maidenform Satin Chiffon Trim Chemise
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The Maidenform Satin Chiffon Trim Chemise MFW7230 has a short length and adjustable spaghetti-straps. Maidenform's Satin Chiffon Trim Chemise is made of polyester.
$42.00 Now: $29.40
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Maidenform Snowbird Wrap Cardigan MFW7404
Maritime Blue
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Maidenform Snowbird Wrap Cardigan
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The Maidenform Snowbird Wrap Cardigan MFW7404 has a solid knit body with added stretch for non-binding comfort. Great layering piece in chilly weather. Maidenform's Snowbird Wrap Cardigan is made of polyester and spandex.
$44.00 Now: $30.80
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Maidenform Brushed Knit Shirt and Pant Set MFW7882
Cherry Fairisle Baroque Florette
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Maidenform Brushed Knit Shirt and Pant Set
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The Maidenform Brushed Knit Shirt and Pant Set MFW7882 offers loose, light knit comfort with a rib-knit top and loose smooth knit patterned bottoms. Maidenform's Brushed Knit Shirt and Pant Set is made of polyester/spandex.
$45.00 Now: $31.50
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Maidenform Holiday Fleece Pajama Set MFW7881
Baroque Florette Snow Swirl
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Maidenform Holiday Fleece Pajama Set
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The Maidenform Holiday Fleece Pajama Set MFW7881 features a matching top and bottom. Top has a V-neckline and long sleeves. Bottom has a covered elastic waist for fit. Maidenform's Holiday Fleece Pajama Set is made of polyester.
$45.00 Now: $31.50
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Maidenform Snowbird Lace Trim Chemise MFW7231
Floral Burst Winter Floral
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Maidenform Snowbird Lace Trim Chemise
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The Maidenform Snowbird Lace Trim Chemise MFW7231 is incredibly light and soft with a V-neckline and lace hem. Maidenform's Snowbird Lace Trim Chemise is made of polyester and spandex.
$32.00 Now: $22.40
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Maidenform Cotton Stretch Camisole - 2 Pack DMC008
Black/White Grey Heather/Navy
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Maidenform Cotton Stretch Camisole - 2 Pack
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The Maidenform Cotton Stretch Camisole - 2 Pack DMC008 features tank-top styling with adjustable straps and a longer body for fit. Maidenform's Cotton Stretch Camisole - 2 Pack is made of cotton/spandex.
$18.00 Now: $12.60
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Maidenform Lace Thong Panty - 4 Pack DMG001
Assorted1 Assorted2
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Maidenform Lace Thong Panty - 4 Pack
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The Maidenform Lace Thong Panty - 4 Pack DMG001 have sheer stretch lace bodies for a perfect, line-free overall fit. Maidenform's Lace Thong Panty - 4 Pack is made of nylon/elastane.
$40.00 Now: $28.00
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Maidenform Prima Ballerina Satin PJ Set MFW7820
Maritime Blue Potent Purple Heather Charcoal Foil Floral
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Maidenform Prima Ballerina Satin PJ Set
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The Maidenform Prima Ballerina Satin PJ Set MFW7820 offers a refined look with a solid, silky woven body. Top has a full front button closure. Maidenform's Prima Ballerina Satin PJ Set is made of polyester.
$64.00 Now: $44.80
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Maidenform Comfort Devotion Extra Coverage Bra 9436
White Ivory Body Beige Gentle Peach Navy Black
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Maidenform Comfort Devotion Extra Coverage Bra
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Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review: ( Of 40 Reviews )
Nikki from MD
Height: Petite (5'3" and under)      Age: 30s
Posted: September 13, 2017
$42.00 Now: $29.40
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Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404
White/Stone Ivory Lace/Latte Lift Ivory Shell Shell with Ivory Latte Lift w/ Black Navy/White Dot Plum Grey Lace/Pink Black Lace/Beige Combo Black Over Body Beige Floral Delight
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
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Maidenform 09404 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 09404 has underwire, contour cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Embellished Extra Coverage Bra features silky soft microfiber with lace trim along the tops of the cups and center panel. See matching Maidenform Comfort Devotion Bikini Panty 40046, Maidenform Comfort Devotion Hipster Panty 40851 and Maidenform Comfort Devotion Thong 40149.
Featured Review: ( Of 36 Reviews )
Charlotte from Texas
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: November 13, 2017
$42.00$29.40 - $24.95
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Maidenform One Fabulous Fit Demi Underwire Bra 7959
White Blush Body Beige Pink Ribbon/Lilac Black Classic Stripe Print Chocolate/Pink Whisper Destiny Pink Dot Print Hot Chili/WhiteDot Sensuous Animal Strawberry Dot Print Twinkle Berry Print Twinkle Wavy Animal Print Winter Animal
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Maidenform One Fabulous Fit Demi Underwire Bra
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Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review: ( Of 238 Reviews )
Ruth from FOWLER
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 03, 2017
$38.00$26.60 - $19.95
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Maidenform Love the Lift Strappy Lace Push Up Bra DM9900L
White/Paris Nude Evening Blush/Cream Wild Strawberry/Peach Black/Gentle Peach
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Maidenform Love the Lift Strappy Lace Push Up Bra
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The Maidenform Love the Lift Strappy Lace Push Up Bra DM9900L has crescent-shaped, heavy graduated padding along bottom of cup, using the famous Wonderbra design to give you natural cleavage. Maidenform's Love the Lift Strappy Lace Push Up Bra is made of nylon/spandex.
$44.00 Now: $30.80
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Maidenform Prima Ballerina Satin Trim Long Gown MFW7260
Potent Purple Heather Charcoal
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Maidenform Prima Ballerina Satin Trim Long Gown
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The Maidenform Prima Ballerina Satin Trim Long Gown MFW7260 is styled with non-elastic shoulder straps that do not adjust. Maidenform's Prima Ballerina Satin Trim Long Gown is made of rayon/spandex.
$52.00 Now: $36.40
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Maidenform Prima Ballerina Plush Short Robe MFW7452
Maritime Blue Heather Charcoal
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Maidenform Prima Ballerina Plush Short Robe
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The Maidenform Prima Ballerina Plush Short Robe MFW7452 features a removable sash belt, attached hood, long sleeves, and a plush interior and exterior surface for warmth and comfort. Maidenform's Prima Ballerina Plush Short Robe is made of polyester.
$60.00 Now: $42.00
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Maidenform Satin V Neck Chemise MFF7202
Charisma Charcoal Grey
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Maidenform Satin V Neck Chemise
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Maidenform Satin V Neck Chemise MFF7202 features an Empire waist that creates pretty gathers at the neckline and is sleeveless. Maidenform's Satin V Neck Chemise is made of rayon and spandex.
$46.00 Now: $32.20
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Maidenform Satin V Neck PJ Set MFF7851
Scatter Print Charcoal Grey
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Maidenform Satin V Neck PJ Set
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The Maidenform Satin V Neck PJ Set MFF7851 is a soft knit set with a flattering V neck on the long sleeve top and a relaxed, comfortable pant. Maidenform's Satin V Neck PJ Set is made of knit rayon/spandex.
$64.00 Now: $44.80
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Maidenform Wrap Caftan MFF7650
Heather Charcoal Jet Black
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Maidenform Wrap Caftan
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The Maidenform Wrap Caftan MFF7650 has anti-odor properties and classic lapel styling. Maidenform's Wrap Caftan is made of rayon and spandex.
$52.00 Now: $36.40
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Maidenform Dolman Sleepshirt MFF7301
Blueberry Purple Heather Charcoal
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Maidenform Dolman Sleepshirt
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Maidenform Dolman Sleepshirt MFF7301 is a V-neck nightshirt with a relaxed fit, ribbed hem, and moisture wicking abilities. Maidenform's Dolman Sleepshirt is made of rayon and spandex.
$42.00 Now: $29.40
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Maidenform Lace Trim PJ Set MFF7840
Pink Nectar
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Maidenform Lace Trim PJ Set
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The Maidenform Lace Trim PJ Set MFF7840 is light and soft with specialized fabric that wicks and controls odor. Maidenform's Lace Trim PJ Set is made of polyester and spandex.
$58.00 Now: $40.60
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Maidenform Lace V Neck Chemise MFF7201
Pink Nectar Wave Print
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Maidenform Lace V Neck Chemise
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Maidenform Lace V Neck Chemise MFF7201 is incredibly light and soft with embroidered lace details. Maidenform's Lace V Neck Chemise is made of polyester and spandex.
Featured Review: ( Of 1 Reviews )
Lois from Maryland
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: September 20, 2017
$34.00 Now: $23.80
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Maidenform Lace Racerback Bralette DM1126
White Pink Pirouette Black
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Maidenform Lace Racerback Bralette
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The Maidenform Lace Racerback Bralette DM1126 is a feminine V-neck bralette with lined, wireless cups and scalloped racerback straps. Maidenform's Lace Racerback Bralette is made of polyester/spandex/nylon.
$32.00 Now: $22.40
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Maidenform Casual Comfort Wirefree Lift Bra DM1137
White Paris Nude Navy Black
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Maidenform Casual Comfort Wirefree Lift Bra
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Maidenform DM1137 reviews
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.
$36.00 Now: $25.20
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Maidenform Casual Comfort Wirefree Lace Bralette DM1178
White/ Pink Pirouette Pink Pirouette/ Ivory Black w/ Latte
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Maidenform Casual Comfort Wirefree Lace Bralette
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review: ( Of 1 Reviews )
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017
$36.00 Now: $25.20
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Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541
White Paris Nude/Blush Black
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Maidenform Smooth Luxe No Lines No Show Underwire Bra
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The Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541 is a contour underwire bra with seamless, smooth sides that eliminates lines and bulges. Maidenform's Smooth Luxe No Lines No Show Underwire Bra is made of nylon/spandex.
$42.00 Now: $29.40
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Maidenform New Horizons Short Sleeve PJ Set MFU7836
Forever Fuchsia Exotic Leaves
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Maidenform New Horizons Short Sleeve PJ Set
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The Maidenform New Horizons Short Sleeve PJ Set MFU7836 is a super soft knit set with a boatneck top, notched hem and relaxed full length pants. Maidenform's New Horizons Short Sleeve PJ Set is made of knit polyester/spandex.
$54.00 Now: $36.95
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Maidenform Convertible Wirefree Sports Bra DM7992
White/Black Blue Heather Print Charcoal Heather Print
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Maidenform Convertible Wirefree Sports Bra
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The Maidenform Convertible Wirefree Sports Bra DM7992 has padded cups with a ventilated design for better airflow and graduated thickness for support. Maidenform's Convertible Wirefree Sports Bra is made of nylon/spandex.
Featured Review: ( Of 2 Reviews )
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017
$44.00 Now: $30.80
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Maidenform Firm Foundations Thigh Slimmer DM5005
Latte Lift Black
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Maidenform Firm Foundations Thigh Slimmer
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The Maidenform Firm Foundations Thigh Slimmer DM5005 takes on your core with high-rise coverage, as well as your rear and thighs for a more toned appearance with line-free, no-catch wear. Maidenform's Firm Foundations Thigh Slimmer is made of nylon/spandex.
Featured Review: ( Of 2 Reviews )
Cathy from Roseville, CA USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 07, 2017
$42.00 Now: $29.40
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Maidenform Firm Foundations Torsette DM5002
Latte Lift Combo Black Combo
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Maidenform Firm Foundations Torsette
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The Maidenform Firm Foundations Torsette DM5002 takes a pretty, and pretty lightweight approach to serious shaping with innovative seam placement and fabrics. Maidenform's Firm Foundations Torsette is made of nylon/spandex.
$52.00 Now: $36.40
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Maidenform Summer Bliss V Neck and Short Set MFU7736
Garden Party
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Maidenform Summer Bliss V Neck and Short Set
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The Maidenform Summer Bliss V Neck and Short Set MFU7736 includes a feminine soft tee with a floral print body and a youthful length short. Maidenform's Summer Bliss V Neck and Short Set is made of knit polyester/spandex.
Featured Review: ( Of 1 Reviews )
Ciara from san francisco
Height: Average Height (5'4"-5'8")      Age: 30s
Posted: June 19, 2017
$46.00 Now: $29.95
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Maidenform Wildly Classic Satin Trim V-Neck Sleepshirt MFS7300
Sunset Pink Abstract Leopard
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Maidenform Wildly Classic Satin Trim V-Neck Sleepshirt
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The Maidenform Wildly Classic Satin Trim V-Neck Sleepshirt MFS7300 is a V neck night shirt with a relaxed fit, wide tank top straps, and vents at hem. Maidenform's Wildly Classic Satin Trim V-Neck Sleepshirt is made of knit rayon/spandex.
$52.00 Now: $34.95
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Maidenform Summer Bliss Chemise MFU7203
Calypso Coral
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Maidenform Summer Bliss Chemise
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The Maidenform Summer Bliss Chemise MFU7203 is a vibrant knit chemise with a yoke lace neckline and a scoop neckline. Maidenform's Summer Bliss Chemise is made of knit polyester/spandex.
$40.00 Now: $25.95
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Maidenform Eternal Paradise Chemise MFU7201
Blue Depths Birds Paradise
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Maidenform Eternal Paradise Chemise
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The Maidenform Eternal Paradise Chemise MFU7201 has an extra soft knit body with flattering tailoring at sides. Maidenform's Eternal Paradise Chemise is made of polyester/spandex.
$44.00 Now: $29.95
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Maidenform Eternal Paradise PJ Set MFU7831
Poseidon Blue Depths
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Maidenform Eternal Paradise PJ Set
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The Maidenform Eternal Paradise PJ Set MFU7831 comes with soft knit tank and pajama pants. Maidenform's Eternal Paradise PJ Set is made of polyester/spandex.
$54.00 Now: $34.95
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Maidenform Comfort One Size Thong 40152
Latte Lift Berry Heather Print Charcoal Print w/Green Black Dot Print Black Black and White Rhythm
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Maidenform Comfort One Size Thong
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The Maidenform Comfort One Size Thong 40152 features super soft fabric on a solid body. Maidenform's Comfort One Size Thong is low rise.
Featured Review: ( Of 1 Reviews )
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 01, 2014
$11.50 Now: $8.05
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Maidenform Custom Lift Underwire Sports Bra DM7990
White/Black Pinksicle/Black Charcoal Heather Print
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Maidenform Custom Lift Underwire Sports Bra
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review: ( Of 2 Reviews )
Meghan from Kissimmee Florida
Height: Tall (5'9" and over)      Age: 30s
Posted: October 24, 2017
$44.00 Now: $30.80
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Maidenform Secure Zip Front Underwire Racerback Sports Bra DM7991
White/Black Pinksicle/Black Charcoal Heather Print Black/Bozzeto Blue Black and White Rhythm
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Maidenform Secure Zip Front Underwire Racerback Sports Bra
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The Maidenform Secure Zip Front Underwire Racerback Sports Bra DM7991 has breathable, lightly padded cups, front zip closure, and shaping lining at sides. Maidenform's Secure Zip Front Underwire Racerback Sports Bra is made of nylon/spandex.
$44.00 Now: $30.80
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Maidenform Ultimate Underwire Sports Bra DM7989
Blue Digital Animal Charcoal Heather Print Black/Pinksicle
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Maidenform Ultimate Underwire Sports Bra
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The Maidenform Ultimate Underwire Sports Bra DM7989 has a moisture wicking underwire foam cup with stretch outer cup, mesh accents at center and back. Maidenform's Ultimate Underwire Sports Bra is made of nylon/spandex.
Featured Review: ( Of 1 Reviews )
MB Cook from Ivins, Utah USA
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: October 12, 2017
$44.00 Now: $30.80
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Maidenform Santorini Evening Dolman Top and Legging PJ Set MFS7860
Heather Grey
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Maidenform Santorini Evening Dolman Top and Legging PJ Set
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The Maidenform Santorini Evening Dolman Top and Legging PJ Set MFS7860 is light and soft with specialized fabric that wicks and controls odor. Maidenform's Santorini Evening Dolman Top and Legging PJ Set is made of polyester/spandex.
Featured Review: ( Of 1 Reviews )
Lynn from New Jersey
Height: Petite (5'3" and under)      Age: 30s
Posted: June 13, 2017
$54.00 Now: $34.95
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Maidenform Santorini Evening Camisole and Short Set MFS7731
Sunset Pink Shallow Water
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Maidenform Santorini Evening Camisole and Short Set
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The Maidenform Santorini Evening Cami and Short Set MFS7731 has a fantastic lightweight knit body with wicking and odor control properties that resists static and won't irritate your skin. Maidenform's Santorini Evening Cami and Short Set is made of polyester/spandex.
Featured Review: ( Of 4 Reviews )
DEE DEE from Senoia Ga usa
Height: Petite (5'3" and under)      Age: 50s
Posted: July 27, 2017
$44.00 Now: $29.95
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Maidenform Floral Bloom Lace Trim Top and Pant Set MFS7832
Sunset Pink Shallow Water
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Maidenform Floral Bloom Lace Trim Top and Pant Set
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The Maidenform Floral Bloom Lace Trim Top and Pant Set MFS7832 includes a v-neck full button-front top with short sleeves, and a relaxed full length pant with a covered elastic waistband. Maidenform's Floral Bloom Lace Trim Top and Pant Set is made of knit polyester/spandex.
$56.00 Now: $34.95
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Maidenform Floral Bloom Lace Trim Sleepshirt MFS7310
Midnight Sky Floral Garden
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Maidenform Floral Bloom Lace Trim Sleepshirt
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The Maidenform Floral Bloom Lace Trim Sleepshirt MFS7310 has a light velvet feel with odor control, a high-low hem, and lace at the neck. Maidenform's Floral Bloom Lace Trim Sleepshirt is made of polyester/spandex.
$46.00 Now: $29.95
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Maidenform Floral Bloom Lace Trim Top and Short Set MFS7740
Sunset Pink
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Maidenform Floral Bloom Lace Trim Top and Short Set
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The Maidenform Floral Bloom Lace Trim Top and Short Set MFS7740 has a light velvety softness and anti-odor properties for freshness. Maidenform's Floral Bloom Lace Trim Top and Short Set is made of polyester/spandex.
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Maidenform Firm Foundations Waist Nipping Brief DM5003
Latte Lift Combo Black Combo
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Maidenform Firm Foundations Waist Nipping Brief
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The Maidenform Firm Foundations Waist Nipping Brief DM5003 surrounds your waist with shaping powermesh and flexible boning for supportive top-level shaping. Maidenform's Firm Foundations Waist Nipping Brief is made of nylon/spandex.
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Margie from South Carolina
Height: Tall (5'9" and over)      Age: 50s
Posted: October 18, 2017
$48.00 Now: $33.60
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Maidenform Firm Foundations Torsette Bodybriefer DM5004
Latte Lift Black
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Maidenform Firm Foundations Torsette Bodybriefer
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The Maidenform Firm Foundations Torsette Bodybriefer DM5004 is an open bust one piece shaper with powermesh lined panels, underarm smoothing, elastic-free leg openings, and a hook-and-eye crotch opening. Maidenform's Firm Foundations Torsette Bodybriefer is made of nylon/spandex.
$57.00 Now: $39.90
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Maidenform One Fab Fit Cotton Stretch Tanga Panty CS59
White Peach Heather w/Ivory Black Navy w/White Dot/White
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Maidenform One Fab Fit Cotton Stretch Tanga Panty
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The Maidenform One Fab Fit Cotton Stretch Tanga Panty CS59 is a pretty cotton panty with scalloped lace leg openings and bows at front sides. Maidenform's One Fab Fit Cotton Stretch Tanga Panty is made of knit cotton/spandex/nylon.
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Brandi from Las Vegas, NV
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: August 31, 2017
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Maidenform One Fab Fit Cotton Stretch Hipster Panty CS51
White Black Navy w/White Dot/White
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Maidenform One Fab Fit Cotton Stretch Hipster Panty
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The Maidenform One Fab Fit Cotton Stretch Hipster Panty CS51 is a soft mid rise panty with covered elastic and picot lace at waistband and leg openings. Maidenform's One Fab Fit Cotton Stretch Hipster Panty is made of knit cotton/spandex/nylon.
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901
White Evening Blush Black
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra
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The Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901 has heavy graduated padding, racerback straps, front closure, and a smooth t-shirt cup. Maidenform's Love the Lift Push Up and In Lurex T-Back Bra is made of nylon/spandex.
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Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017
$44.00 Now: $30.80
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Maidenform Sexy Must Have Bikini Panty DM0016
Latte Lift Black
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Maidenform Sexy Must Have Bikini Panty
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The Maidenform Sexy Must Have Bikini Panty DM0016 is a sheer lace panty with scalloped waistband and ruching at center back for a cheeky look. Maidenform's Sexy Must Have Bikini Panty is made of nylon/spandex/cotton.
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In the 1920's the founders of Maidenform, Ida and William Rosenthal and Enid Bissett, revolutionized the way women presented themselves. Till then, fashion focused on a boyish silhouette, and bras were typically a bandeau style meant to flatten breasts. Realizing that women would look better with a more natural womanly silhouette, they constructed the first of the bra styles that we know today; two distinct cups separated by an elastic center piece.

Today Maidenform, still a privately held company, is a market leader in women's lingerie, selling in countries worldwide.  Maidenform bras, panties and shapewear continue the tradition of great fit combined with a youthful and fashion-forward outlook. Maidenform bras are known for offering varying levels of shaping and lift to suit everything in your wardrobe.  Their bras are most suited to small-to-average sized busts, with a great selection of lightly padded and shallow demi-cup styles. Whatever styles you like, you can expect great support, a comfortable fit and styles to suit everything in your wardrobe.

Today Maidenform maintains its commitment to fashionable design and offers many products in both basic and stylish colors.  Their variety of style lines allow us to choose just how much 'ooomph' we want, with the Custom Lift collection delivering varying lift by cup size. Whether we want a smooth and refined look for days or extreme peek-a-boo cleavage for nights out, there is a Maidenform bra for the occasion.

HerRoom customer favorites include the Comfort Devotion collection, which includes bra, panties and shapewear. Maidenform One Fabulous Fit collection is also extremely popular and includes demi cups, underwire bras and t-back styles. This collection also includes panties, among them high-cut briefs and hipster panties.
 
Maidenform panties include so many styles, no wonder they're market leaders. The tanga panty is a perennial favorite for both comfort and sexiness. Other styles include briefs, bikinis, boyshorts, hipsters and thongs. You'll find fun designs, too, like heather stripes, stretch lace and animal prints. 

Many of us remember the old Dream campaign and the Maidenform Woman ads from the 60's, and you might think of Maidenform as an old-fashioned brand. In fact, both their marketing campaigns and their design teams have always been progressive.  Starting in the 1970's Maidenform aimed at a younger customer base with less structured bras and color-coordinated collections. For some of us, the Sweet Nothings bra may have been our very first. Now, after over 80 years, Maidenform is in its third generation of family management and still producing fashionable youthful products for women of all shapes and ages.

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