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Show off your style at the beach in the Maidenform Beach womens swimwear fashions. Each fashion is constructed from the best selling Maidenform bras. Maidenform bras are known for their fashionable styling with many push-up and demi cup products in all types and sizes. Maidenform Beach offers swim tops, tankini swim tops, one piece swimsuits, 2-piece swimsuits and swim bottoms.

Maidenform began in the 1920s by Ida and William Rosenthal and Enid Bissett. These founders revolutionized women's lingerie. They constructed some of the first great bra styles that we still wear today. At that time it was simply two distinct cups separated by an elastic center piece. The name, Maidenform, came from this shape. Maidenform became a household name with their advertising. Risque for the time in the 1950s and 1960s, a partially dressed person wearing only their skivvies would say, “I dreamed I … (insert) in my Maidenform bra.” Now can you dream of being sexy and laying poolside in your Maidenform styles. Maidenform Beach is a branch off of this great design showcasing women's swimwear in the best light. Many styles slim and shape you for a flattering silhouette, or have shirring for a beautiful fit.

A HerRoom customer favorite collection of Maidenform, the Custom Lift collection, gives women their own lift. The Maidenform Beach Custom Lift swimwear offers different cups with different lifts. Lift is customized by cup size. B cup is light lift; C cup has moderate lift; D cup has gentle lift. The Lift and Support fashions offer side slings for shape and support with molded cups. Not all swim tops have padding, some have molded, underwire cups for shape and support. The swim bottoms are soft and many have lining for modesty.
 You will never be bored with the selection by Maidenform Beach. There are many different colors, prints and patterns for you to find the one you love. Different cuts and styles also allow you to mix and match within each collection.

One customer who bought a Maidenform Beach tankini swim top commented, "This tankini top is beautiful. It fits well, is flattering, and makes me feel very pretty. It has more support than most tankinis." A customer who bought one of the adjustable side swim bottoms said, "I like Maidenform in underwear and such, first time I buy it in swimwear, the material is great and it's overall a good buy."

Maidenform Beach fashions bring you the support you need with the high fashion you love. You can always find a customized fit just for you with a beautiful pattern. Shine in the sun with Maidenform Beach fashions. Maidenform Beach is for women of all ages, shapes and sizes who love to look great in swimwear and be comfortable at the same time. Shop HerRoom for the latest styles by Maidenform Beach.